Which title tag would you choose?
-
Target terms:
Flower Pots, Plastic Flower Pots (in order of importance)
Title tags:
1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]Which one would you choose and why?
If you want to produce another type please do but explain why you think yours is better than the above.
Thanks
-
Nice come back.
Don't really have anything else to say, your argument won me over on the first read.
Thanks.
-
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization. I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.
People do not "read" the SERPs. They "scan" the SERPs.
For that reason I believe that
**Plastic Flower Pots - Free Delivery! **
will be read and understood by more people. The free delivery is not lost ad the end of the title tag.
I also believe that this shorter title tag is stronger optimization.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
IMO, shorter is better for the searcher and for google.
Which of these slaps the scanning searcher's face with the product and free delivery?
Plastic Flower Pots for the house and garden with free delivery
****Plastic Flower Pots - Free Delivery! ****
I believe that "free delivery" is lost in the longer version.
-
Thanks,
Do you think this shortened version will allow the keyword to hold more weight?
From a quality point of view this:
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
-
I would use this.....
Plastic Flower Pots - Free Delivery!
It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.
"Free delivery" shouts a value proposition and elicits clicks.
This title tag is short, very clear, easy to understand.
If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.
-
Nice, thanks everyone.
I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.
One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.
-
I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url
-
I'm not big on the keyword-overstressed /redundant keyword titles. I think this is just as effective:
Plastic Flower Pots [brand]
or
Flower Pots - Plastic [brand]
and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".
-
I would also go with:
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)
If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.
-
Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.
I am also a fan of including your brand in your title tags.
Would this work for you?
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]
That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long. If it exceeds 70 characters with your brand name, I would use:
Flower Pots - Plastic Flower Pots from [Brand]
And include free delivery in the first sentence of your meta description, so it's not missed.
Just my two pennies!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thoughts on adding "near me" to title tag for local SEO?
I want to lean out my title tags and will most likely be doing an A/B test. They currently have the "Near Me" modifier in there, which I believe Google can distinguish local SEO without it. Thoughts?
On-Page Optimization | | imjonny1230 -
Google is putting brandname: in title tag
Hello, I was wondering why this is happening? In html for example the title tag is something like this: keyword 1 | keyword 2 | Brand name. Title is 67 characters.. When I search in google, I see the site but it shows brandname: keyword 1 | keyword 2 Is this bad? does this mean that google doesn't like the title tag that is in the html? I tried looking it up on google, but they were outdated and I honestly didn't really see an answer to what it means when this happens. Does the brandname: affect rankings?? Have any of you dealt with this, or noticed this?
On-Page Optimization | | donnieath0 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Setting Up Title Tags for Multipe Locations and Products
Hi There! So we operate a small offset postcard printing company in Houston. While we are based out of Houston, we market and work with a lot the larger cities around us. So for example Austin, Dallas, and San Antonio are nice sized markets for us. So my question is if i whats the most effective way to structure the title data to market to those areas. Lets take 4 X 6 Postcards at the moment the website loos like Austin 4 X 6 Postcard Printing, Full Color Postcard Prints - nameofcompany.com Each page will have unique content for lets say from the Dallas 4 X 6 Postcard page
On-Page Optimization | | ChopperCharlie0 -
Best Way to Use Date in Title
Hi, I do most of the current copy for our blog which you can find here http://appointedd.com/blog/ I believe having a regular blog structure with a mix of irregular ad hoc posts to go in around these. So, for this blog, I write an article on "Beauty Industry News" every week. Now, I don't want to use the same title for each post, so I've peen butting in the date after each one i.e. "Beauty Industry News - 24/04/13". Is this best practice or is there a better way of naming regular posts? Thanks in advance!
On-Page Optimization | | LeahHutcheon0 -
More long tails for longer title
Hello, Will a longer, two big phrase title gather more long tails overall than a title with one short keyword? Example: Would this: Title: Nike Running Shoes, Adidas Tennis Shoes create more long tails overall than this title: Title: Running Shoes or is more dependent on other things, like content? It seems like you'd be more likely to hit more phrases strongly with a long title. If that's true doesn't it make sense to always use a longer title when possible? Thanks.
On-Page Optimization | | BobGW0 -
Image titles and alt tags for multiple images
I'm hoping some of you may be able to help me understand the best way to optimize my image titles and alt tags for a specific situation. I'm working on an interior design website and they have hundreds of pictures. each of their projects has about 10 pictures. Is it best for me to us the key phrase in each title and tag? or is that to repetitive? here is what I mean: A project called "urban interior design" all images are of urban interior design, just different angles and features, so my initial idea is to just have each image title like this: Title: "urban interior design dinning area" Alt: "urban interior design dinning area view" Title: "urban interior design living room" Alt:"urban interior design living room couch view" Is this the best way or will it actually hurt my ranking with too much exact keyword use? Thanks for your help!
On-Page Optimization | | TBSEO0 -
How to add canonical tag
Hi, I read through many of the forum questions dealing with the overly dynamic URLS and I think I understand. Please let me know if I know what I am talking about: If SEO moz is saying I have 20 pages (mostly search and home/index pages) with overly dynamic urls, I would go to the that particular page and add the following code between the head tag: This code would cause Google to go to this page instead of the following duplicate index pages: 1. http://www.about-sports-collectibles.com/index.php?pcsid=0a83aa7119cf3d80a1d018634ec4ec94&p 2. http://www.about-sports-collectibles.com/index.php?pcsid=18b220fc62628b013a51c6f26209df50&p There are a total of about 8 of these index pages. The problem is that I can't figure out where I would access each of these duplicate pages to add the canonical tag. There is only one home page with coding. As far as the search pages are concerned, I would not want Google to follow those pages would I? If that is the case, what would be the best code to add between the tags? For instance here are a couple of the overly-dynamic URL pages for the search pages: 1. http://www.about-sports-collectibles.com/index.php?p=catalog&mode=search&search_in=all&search_str= 2. http://www.about-sports-collectibles.com/index.php?pcsid=50354d5791e627dc2be6c86528154a5e&p=catalog&mode=search I hope I am not overwhelming anyone with my questions. I really am trying to get a handle on how Ll this stuff works. Thanks so much the help. Don
On-Page Optimization | | ge01734001