What are your thoughts on keyword density?
-
Useless metric?
Good as an indicator, but not of any real value?
Best way to judge how well content is optimised?
I've heard all kinds of opinions, what's yours?
Thanks!
-
All absolutely valid responses - we currently just write copy for our users and optimise HTML for the search engines, seems to be working well thus far
Thanks guys!
-
In my opinion, as long as the page title, headings and some of the content have your kw in it, you should be fine. The content should be natural, but because it focuses on a specific good/service those terms will naturally flow out a bit more.
Google understands "natural" much more than people think. If something is "unnatural" it might consider it giving the person who queried that keyword a bad user experience and that is what Google doesn't want to do. If the searcher always has a good user experience, they will come back (and that is one of the objectives of Google Algorithm).
-
I never even think about KW density. I just write in natural language. Sometimes that produces a lot of keyword instances in my writing, sometimes it doesn't.
I think that it is hard enough to write great content without having the additional burden of stuffing or subtracting some special words into the content. What a PITA.
Google doesn't want people doing that. Save yourself some time and just write like a human. That's what I do and my stuff ranks fine.
-
Keyword density can help Google identify what your page is about.
There is not a certain % of keyword density that will give you good or bad results - the thing to keep in mind while you are writing is your visitors. You want to mention your keyword where applicable in your content; however, you do not want it to seem forced.
Best way to judge how well content is optimized? - I like using SEOmoz On-Page Optimization tool.
David Naylor has a pretty cool keyword density tool which returns some good info.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How "Top" or "Best" are considered when in front of keyword
I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for. For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ? I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution. I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best" 🙂
On-Page Optimization | | m2webs0 -
Keyword and SERP Help Please
So I am curious about keyword placements etc. My main question is: So is whatever you search for in say Google must be the same in a website - to be found? So say you search for plumbers in Colorado Then you must have that exact, same phrase, in your website to be found? or does Google know based on title tags and such that a page is about plumbers and they service Colorado? I just want to make sure I am understanding how keywords work to be found. I mean you can have Colorado plumbers and plumbers in Colorado. So its hard to figure out how to use keywords. So a brief suggestion is greatly appreciated Chris
On-Page Optimization | | Berner0 -
Tools for seaching for keyword rich domains
Could I get some recommendations please for tools that will help me find keyword rich domains in my space. Also I did try out the Go Daddy bulk domain checker (just copy and paste domains into box) but it doesn't let me bulk search .co.uk domains. Any ways around that one?
On-Page Optimization | | Clicksjim0 -
Keyword Density in Body in one page report.
Does anyone know how SEOMOZ look up the keyword frequency in one page report body part.. There are discrepancies between the keyword frequency in body text of SEOMOZ and other free check website.
On-Page Optimization | | RiseSEO0 -
Maintaining semi-related keyword groups
Ahoy! I'm working with a publishing site that has a series of primary topics for free content using a fairly wide keyword, under which we have cluster of associated keywords used in posts. For usability/simplicity some of the neccesarily broader topics have keywords within their cluster that aren't that closely related. We've had success with keeping related keywords and content grouped like this, but I'm not sure how much value to put on this. The issue is that we're writing a new free report (download) that is about "Y". "Y" is in topic category "X". X and Y are loosely related (it made more sense to put Y in X than anywhere else, and adwords/wonderwheel back this up), but there is an obvious disconnect where not everyone searching for X is interested in Y and vice versa. Since the new free report is predominantly about Y, should I go to the effort of using X keyword as a primary keyword since we've got a substantial amount of content in X topic where the two are related and the report will be housed? Or should I just focus on optomizing for Y and not care that it's in the X topic. My feeling is that we'd be better off just focusing on Y, and our general X topic page can continue to be the page focused on ranking for X, even if we normally aim to get an associated free report ranking for other topics' primary keyword. (Blast, that's a rather long and confusing explanation.)
On-Page Optimization | | Alex.Conde0 -
Does keyword density on a landing page effect SEO?
I'm relitavely new to SEO, and I just wondered how keyword dense the homepage to our businesses site should be? Is there any value in loading the frontpage at the potential expense of readibility, or should our content elsewhere be responsible for our yield in search engine results? Look forward to any responses. Thanks, Mark
On-Page Optimization | | RobertHill0
