How many keywords should I target?
-
Hi there
I'm looking for advice from the community on how many keywords to target. What are the pros and cons of:
-
focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5.
-
Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target.
I'd love to hear what strategies people recommend.
Thanks
-
-
Every day I work to produce new content that will expand my keyword reach. Every day.
-
Thanks everyone for your comments - I will report back in a couple of months!
-
Thanks Chris - I think you're right. I was spreading myself too thin before!
-
Thanks Philipp - makes perfect sense and was the direction I was leaning anyway!
-
The hardest part about what you're proposing is effort dilution. Say you have 10 people working your 40 keywords. That's 4 keywords per person (this is oversimplified for the sake of argument). Now you're proposing by increasing their load 7 times to 28 keywords per person. Do you think that you will get the same quality of work? The answer is a likely "No" and you might not realize that until your rankings tank (which is part of what happened where I work).
The first thing I would do is categorize your 280 words. I use three categories
- Primary - This is an important word to our site. It needs to be prominent in the site (titles, H1, etc). If it's a phrase it should appear together in nearly all circumstances.
- Secondary - This word is less important but still important. If it's a phrase it needs to appear together whenever possible but it does not have to unless there is a page focused on it. In some cases this might be a shorter version of a primary phrase (i.e. "spinning widgets" is encompassed by a page on "spinning blue widgets")
- Tertiary - These are typically long tail words. They have no focus page and are not a primary focus but we want the traffic. The phrase mostly does not appear together but the words should be sprinkled where appropriate. Here we expect the search engine to do the work of pulling the words together
Once you've categorized your keywords you can then look at your site with "SEO glasses" and begin to structure your site and content to use the keywords in a meaningful manner.
-
Hi Heather,
There is no correct answer to this, but personally I would work on a manageable set at a time. Try grouping them and create content and optimise accordingly. The unfortunate thing about working on many keywords at a time is that your effort becomes diluted.
Hope this helps.
Dan
-
Your decision on how many keywords to focus on at one time could depend one how much content your site already has, what time frames your business objectives call for, and how many woman-hours per week you have to put towards it.
Often, it is better to be spending money that you do have than money that you don't, which would lead you towards going after low-hanging fruit first (option 1) so that you're seeing the faster ROI that that can bring. Then prioritize the creation/optimization of content for the rest of the project in segments according to remaining business objectives or product/service profitability,
-
Hi Heather
I think those 2 options are not exclusive. First focus on your top 40 keywords as you suggested. In a next step, by all means target further keywords. The point is that you'll probably have to create extra content so you won't be able to expand to 280 keywords in one go. But try to integrate those in your content planning to prioritize content that promises lots of search traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does it take to rank easy keywords?
I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.
Technical SEO | | Begbie20060 -
Google not index main keyword on homepage in 2 countries same language, rest of pages no problem
Hello, Two the same websites, two countries, same language http://www.lavistarelatiegeschenken.nl / http://www.lavistarelatiegeschenken.be The main keyword "relatiegeschenken" in top 10 of netherlands (steady position for 2 years) and in ** belgium** not in top 15****0 the main keyword "relatiegeschenken| but other keywords good positions, thats so strange I didn't understand and now every thing turned around suddenly: Now the main keyword "relatiegeschenken suddenly " not anymore in top 10 in the netherslandsits gone and other kewyords still good positions , now **main keyword suddenly in top 10 of belgium 2 years was not **other pages still ok. It are exactly the same websites and the same language. So double content But my programmer told me in google webmaster tools settings are right, so no problem with double content ? I really dont understand first main keyword in netherland in top 10 and in belgium not, now changed, now in belgium top 10 and not findable in the netherland on the main keyword. Maybe problem in code ? Maybe problems in code because websites are identical and active in two different countries wit same language ? No message about a penalty message in WMT, no spam links week i delete two strong but according to Linkdetox a bad links. I can not find a solution but its really important keyword that my customer want back in top 10 in netherland, like it was. All other positions and visitors are the same. Befor i have had this with belgium site, also main keyword google not index homepage. But suddenly no google show in belgium in top 10 Its turned around Kind regards, Marcel
Technical SEO | | Bossie720 -
2 pages ranking for same keyword.. Need some advice on what to do.
Here's my question. When I first started my website we started Using keyword anchor building links To my homepage . Over the years Our business has expanded to more than just baby headbands. I now have a baby headband page. When tracking my rankings. I sometimes see Both pages in Google for the same keyword. Other days I do not see both of them. My question is Should I continue building links and keyword anchor text for the home page Or should I switch them and start building keyword-rich anchor text for my baby headband page. I'm just wondering if the Search engine is confused by the two. When searching for the keyword baby headbands. I will sometimes show up for eight and nine. 8 is my home page and 9 is for the baby headband page. I have always shown up for the keyword "baby Headbands" for my home page.
Technical SEO | | PB20070 -
Keyword Difficulty Tool
Hi, When can we expect the keyword difficulty tool to be operational again? Thanks
Technical SEO | | dt18072 -
How many times robots.txt gets visited by crawlers, especially Google?
Hi, Do you know if there's any way to track how often robots.txt file has been crawled? I know we can check when is the latest downloaded from webmaster tool, but I actually want to know if they download every time crawlers visit any page on the site (e.g. hundreds of thousands of times every day), or less. thanks...
Technical SEO | | linklater0 -
Sudden SERP stop for main keyword.
Hey guys, I have a website with about 30 Google indexed pages. Most of my pages are perfoming well for my keywords. My homepage recently started doing extremely well. Number 4 overall for a highly competitive keyword/niche. Then after a week it dropped completely off the map. It still shows for secondary and tertiary keywords. But my primary keyword does not rank anywhere. I checked as deep as 50 pages. It's been 3 weeks now. Any ideas of what might have happened? Is there really a sandbox? Could I maybe have been Panda slapped? Or do you think it is more likely just a technical/SEO issue. It just seems odd that it jumped so high and then disappeared??
Technical SEO | | VictorVC0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
How many strong tags is too many
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many? What is you have strong tags around every keywords for a sentance etc?
Technical SEO | | pauledwards1