Link Building Ideas?
-
Hi everyone,
I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns.
I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy).
Was hoping I might be able to bounce off some ideas off of you all. Any thoughts?
Thank you in advance for whatever tips/ideas you might be able to share
- Lukas
-
I think sponsored reviews the way you suggesting to do them, getting a review by sending samples, is a good idea and is alright. Guest posting also should be possible on different food related blogs, some quick examples of blogs I found from a search in Google [they may not be directly relevant to your line of business but I believe you still can write something for them and get a reasonably relevant link in return]:
http://www.farmtotableonline.org/write-for-us/
http://www.eatwithme.com/about-us/
http://eatdrinkbetter.com/write-for-us/
Apart from that, I believe you should also have a blog section on your site and create interesting "link worthy" content that when properly promoted could draw you a few good links. Link building is not only about "building" links but also about "attracting" enough links. So you have to work on that as well.
I personally believe submitting to directories whether they're the free general directories, the paid directories or relevant food industry specific directories, they all would offer you some amount of value in the link that you get from them. Just make sure you don't target a single term when building links with the directories, you want to target a large set of seemingly "natural" terms so that you don't suffer from any possible "over-optimization" penalty in having too many links with one or two anchor text.
-
I don't know that I would consider sponsored reviews from mom bloggers a bad tactic. Not that it matters, but I have a few clients in the home improvement niche that regularly do reviews when they get free product. As long as you aren't asking for a favorable review in exchange for samples... who cares?
Also, don't forget social... FB, Twitter, Plus, Pinterest, etc.. all has good affects on any online marketing plan.
Finally, some directories as well as blog commenting still is helpful as long as you are doing it for the right reasons... don't purposely search out do-follow blogs only for commenting. Search out the best places to leave comments and build relationships with those bloggers, I promise you if you leave some butt kickin' comments on a food bloggers' site, you will have a better chance of getting a guest post with them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Link Building by Guest Posting.... But How many posts?
Hello I am a small Computer/Tech Blogger (part time) from India and following are my Domain stats: PR: 4 Alexa Rank: 65K *** Open Site Explorer Page Authority: 46/100** *** Open Site Explorer Domain Authority: 35/100** *** Open Site Explorer Linking Root Domain: 98** *** Open Site Explorer Total Links: 1196** *** mR: 4.83** *** mT: 5.81** Domain Age: 3 Years and 4 Months Blog Posts I made: around 580 I never spent ANY time in Link Building, only wrote content for my blog. I only attached my Blog URL in some BIG forums as a signature (never meant for link building, but later found that the signature section of some forums are DOFOLLOW) and very few sites linked/links to me/my articles. Reasons why I am asking question here: Majority of my blog posts ranks very well (top 10) on Google.co.in, but on Google.com, most of them are present from Page 2 - Page 10 - I want to rank my posts well on Google.com, Google.co.uk etc. SERP of Big sites remains static, but my position shuffles a lot. Sometimes any particular blog post of mine is on first page (on a particular Google Domain) and after some days/months, it shifts to 2nd or 3rd page! This happens a lot! As soon as Google Updates pagerank, many recent articles of mine will get atleast PageRank 2 or 3, but when pagerank in updated again, the pagerank of these very same articles drops! Very few articles of mine have static pagerank I am not a master in Computers/Tech and am not the first one on the internet to discover and write something UNIQUE/NEW, but I try to write detailed and good quality tutorials. If main keywords of my posts matches with the keywords of BIG domains, I never rank on first page, no matter I have written more detailed content compared to the content of these BIG sites! Google sends me traffic to majority of my blog posts by means of random keywords! I have decided to do Guest Posting on some blogs of similar niche and with Open Site Explorer Domain Authority ranging from 60 to 80. I will try my level best to write good content for them and they also allows Author Bio with a backlink to my Blog Homepage (in my case, the anchor text for this link will be my Blog Name) I want to ask following questions: Is one guest post with a backlink to my Homepage is enough? or I have to write more content for same domain? I have heard that, if you link to a website/blog which is linking to you, Google don't pass any juice to either of them because of reciprocal linking! - Is this true? The websites on which I am planning to do guest posts are very well established and trusted websites. Some of them have Open Site Explorer Domain Authority of 80+. Also, I never linked to them nor I am planning to do so! I request SEO Gurus here to please help me and I apologize in advance if I am wrong at any point. MY SEO concepts are not much clear and I am a newbie 🙂 Thanks and Regards
Link Building | | technotech0 -
Link building from keyword domains
Hi all, I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available. Would it be a good thing for us, to register this domain and do one of the following things: a) DNS forward traffic to our main site b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"? c) Simply do nothing, save the money and spend it otherwise... Hope someone can give me a sound advice. Best regards, Rasmus
Link Building | | rasmusbang0 -
How to Build Links without content?
Apart from Directory submission Local niche specific directory submission Community engagement Niche specific blog commenting Can I know the other ways of Link Building when we don't have content.
Link Building | | Jaymoo0 -
Top 3 Link Building Courses - Who Are They ?
Interested in taking a link building course ...any suggestions on top 3 ? Aaron Wall ...at seo book has something there at a whopping $300 a month not sure if this worth it any feedback on this ?
Link Building | | helpwanted0 -
Is Buying Links a good idea???
Hello Everyone, I want to know, what is the search engine's preference when it comes to links that have been bought. I observed that quite a few the good local directory listings (with good mozrank and moz trust etc) offer one to be listed for a yearly or lifetime price. Does Google frown upon these type of links too? regards, Talha
Link Building | | TopGearMedia0