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Can using an exact sentence from your content as meta description hurt?

Keyword Research

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Travis-W last edited by

Hi Mozzers!

I'm uploading some press releases and the first sentence makes a perfect meta description. Would using the exact same wording ever hurt my rankings?

Thanks!
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Robert_G last edited by

OK, now you don't want some very aggressive call to action sentence. I'd try to avoid words like "best", "leading" etc.

Try to describe what your website offers in a sentence.
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WilliamCarr last edited by

This wont hurt at all. In fact, Google often uses a snippet from your content as the meta description.

With a meta description, your goal is to optimize for a click. So for that reason, the first sentence may not be you're best option.
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evolvingSEO @Chris.Menke last edited by

Agreed, thanks for chiming in Chris!
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Chris.Menke last edited by

Nope. Your description should help enhance your click through rate, though, so orient it towards a call to action.
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