Changing in website design reduce traffic? I don't think so.
-
HI,
Around the month of Nov I was working on the website. Due to some reasons I have to change the design of website. I saw my traffic going down and down(70 - 100/day) so roll back it on previous one. after that it improve little bit but not as on previously. (traffic 250 - 300/day).
Question:
All Urls, content and links are same then how that can effect on the traffic. We have removed all the errors that was shown in the seomoz report.But traffic is still the issue here.
We are working on SEO area enough and try to recover from it. Your suggestion may be helpful for us.So I am looking forward for your answers. how i can over come with it.
Thanks Regards
-
That is unusual thing for me also i didn't expect something like this to be happen with the website .But it was happen!!.
I changed the website design and lay out very seo friendly and as I mentioned in the question that website is performing good but not as previous.
I am looking for some suggestion here to improve it little more .
Thanks
-
It sounds like some other issue might be the cause of this traffic loss such as an algorithmic penalty or shuffle etc. As EGOL said, it is hard to guess with out really looking into all aspects of this website.
-
HI ,
Yes that is a WordPress 3.2.1based website .
Yes there were some site wide links but that we removed.
there is "all in one seo pack installed. ". No changes in server or hosting?
Over all I improved this template much better but the problem is that that site is unable to recover like previous traffic.
Thanks
-
With the amount of information given, the only thing that anyone can do is guess. So many things can be the cause.
If you want to move forward from this you can work to improve one design or another.
I am still wondering if it was Thanksgiving or end of the fall university semester that caused traffic to tank and this problem really didn't exist.
-
This could be because of the site becoming slow or if you had used a template that was badly written or had sitewide footer links etc etc.
There could be a number of reasons.
What kind of design change did you do? Is it a wordpress site? Did you use a template? Did you install any new plugins? Did you change your server or hosting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking impact: Traffic in website pages vs sub directory vs sub domain
Hi all, I need clarification on this. Not every time website main pages rank, some times even pages from sub directories or sub domains like blogs or guides; especially for branded keywords. I just wonder what happens when so much traffic is generating in sub directories and sub domains just because of limited landing pages in main website. Will this traffic be counted as traffic in main website as per Google? Traffic increase in main website really an ranking factor? Will the "brand + topic" related keywords' traffic is more for a website; will it ranking improves even for "topic keywords"? Thanks
Algorithm Updates | | vtmoz0 -
Do sub-domain visits do not count for website?
It's a common understanding that Google treats sub-domains as different websites. Does that mean visits of sub-domain do not impact website in-terms of ranking or visibility or reputation at Google?
Algorithm Updates | | vtmoz0 -
Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
Algorithm Updates | | Shawn1240 -
Google Latest Algorithmic Change about Https & Mobile Friendliness
How effective did it prove for anyone with the latest algorithmic change google search engine made for being mobile friendly and using https (valid ssl certificate). I see a good change being made under the ecommerce category for sites being used for online shopping. Let me know if anyone observes a major difference.
Algorithm Updates | | mozexpone0 -
Impact of recent On Page Optimisation changes had negative impact !
Hi I recently updated some page titles, H1 tags & on page content which overall has seen search results slip down following the first site crawl by google I assume. My question is, should I try to get back the rankings and test and change one thing at a time to see the impact right now or should i wait for a period of time for it to settle down once goggle has crawled the site a few times or will the subsequent crawls have no impact? Thanks Ash
Algorithm Updates | | AshShep10 -
Whats the best method to tackle website traffic drop?
ON 14th November following a DNS error (which seems to have been a google error as local servers were not effected and it happened to many people everywhere) my traffic started dropping. Within 5 days it was down 50%. In a panic to resolve the situation I thought it was because i was on a shared host and moved to VPS which was a disaster. Ive had server errors since. After desperately looking everywhere for news on the DNS error and whether there as algorithm change etc I decided i should have a look at my site @ www.mutantspace.com and see if there were any internal issues. In Google Webmaster forum a helpful moderator suggested that I do 2 things: 1. Deal with the fact that I had keyword stuffed my <alt tags="">. Basically i run an arts blog so have 8 - 10 images per post and was putting the same text in each one i.e [artists name][artform][name of artwork]. I stupidly didnt realise what i had been doing and have since been deleting my alt tags for every image except one per post. However i have 17,000 images so its going to take a while. </alt> 2. She also linked me to https://ahrefs.com/site-explorer/overview/subdomains/http%253A%252F%252Fwww.mutantspace.com%252F and wondered why i had such volatile inbound links. I dont know why. And cant figure it out As far as everything else goes I dont know what I could be doing wrong to deserve penalty - if it is a penalty. I dont back link so all my links are natural (from artists, galleries, art blogs, tumblrs, etc) I dont sell advertising (yet anyway) Having said that ive been told i have too many links on each page (i run a wordpress site and so have categories, etc) so im wondering if i should nofollow my categories? In short im wondering what advice anyone has on doing a systematic shake up of my site. Im currently doing the following: 1. deleting most of the <alt tags="">on my posts. Ive got back as far as 2012 and will keep going til theyre all done.</alt> 2. Redirecting all crawl errors 3. No Following more outbound links and links to social networks 4. Checking all inbound links to see if there is an suspicious domains 5. Sorting out the fact that ive had numerous server errors for the last 2 weeks (would that affect SERPS?) Is there anything else i can do? Should do? much appreciated
Algorithm Updates | | mutant20080 -
Has anyone else noticed a major increase in Yelp, BBB, etc. results in local SERPs, pushing business websites further down?
Across multiple cities and markets, this seems to be a trend. "Chicago coffee shop" or "Minneapolis hair salon" or "Sacramento car repair" - outside the local 7-pack, virtually every result is Yelp, BBB, Yellowpages, etc. Is this related to algo changes, or simply a result of those national sites pumping major resources into SEO? It just seems to be suddenly far more prevalent than it was even 6 months ago.
Algorithm Updates | | kpclaypool1 -
Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
80% of my site's organic traffic is coming through a resource that is only somewhat related. Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts? If this is the case, would putting the resource information into a sub-domain help to solve the problem?
Algorithm Updates | | tatermarketing0