Changing in website design reduce traffic? I don't think so.
-
HI,
Around the month of Nov I was working on the website. Due to some reasons I have to change the design of website. I saw my traffic going down and down(70 - 100/day) so roll back it on previous one. after that it improve little bit but not as on previously. (traffic 250 - 300/day).
Question:
All Urls, content and links are same then how that can effect on the traffic. We have removed all the errors that was shown in the seomoz report.But traffic is still the issue here.
We are working on SEO area enough and try to recover from it. Your suggestion may be helpful for us.So I am looking forward for your answers. how i can over come with it.
Thanks Regards
-
That is unusual thing for me also i didn't expect something like this to be happen with the website .But it was happen!!.
I changed the website design and lay out very seo friendly and as I mentioned in the question that website is performing good but not as previous.
I am looking for some suggestion here to improve it little more .
Thanks
-
It sounds like some other issue might be the cause of this traffic loss such as an algorithmic penalty or shuffle etc. As EGOL said, it is hard to guess with out really looking into all aspects of this website.
-
HI ,
Yes that is a WordPress 3.2.1based website .
Yes there were some site wide links but that we removed.
there is "all in one seo pack installed. ". No changes in server or hosting?
Over all I improved this template much better but the problem is that that site is unable to recover like previous traffic.
Thanks
-
With the amount of information given, the only thing that anyone can do is guess. So many things can be the cause.
If you want to move forward from this you can work to improve one design or another.
I am still wondering if it was Thanksgiving or end of the fall university semester that caused traffic to tank and this problem really didn't exist.
-
This could be because of the site becoming slow or if you had used a template that was badly written or had sitewide footer links etc etc.
There could be a number of reasons.
What kind of design change did you do? Is it a wordpress site? Did you use a template? Did you install any new plugins? Did you change your server or hosting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google considers the direct traffic on the pages with rel canonical tags?
Hi community, Let's say there is a duplicate page (A) pointing to original page (B) using rel canonical tag. Pagerank will be passed from Page A to B as the content is very similar and Google honours it hopefully. I wonder how Google treats the direct traffic on the duplicate Page A. We know that direct traffic is also an important ranking factor (correct me if I'm wrong). If the direct traffic is high on the duplicate page A, then how Google considers it? Will there be any score given to original page B? Thanks
Algorithm Updates | | vtmoz0 -
Relauch + traffic loss averages
How normal is it to have a bit of traffic loss for a relaunch? What percentage? For how long?
Algorithm Updates | | MichaelEka0 -
Google Local Algorithm Changes?
I was wondering if you have heard about any Google Local algorithm changes. We have about 200 franchise locations. Some of our locations have dropped significantly over the past few weeks. Locations that were showing up in the 1-3 positions are now no longer showing on the first page. This is for very relevant phrases for our main line of business (which is also in our business name)... ‘Phrase, CITY NAME’. These locations have plenty of positive Google reviews. We would typically rank well for a phrase like that based on our relevance. I did some brainstorming. Do you think any of these could have any impact? Google is all about things looking and feeling natural including link building, etc. We have used Yext which made a lot of changes across the web to fix addresses, etc. Do you think Google may be seeing this as unnatural? Too many changes at to many sites in to short a period of time? Along those same lines, do you think Google may be penalizing some of our franchise pages for being to ‘perfect’? It would be ‘natural’ for addresses to have some difference across the web and a bit unnatural to have them all match so perfectly. I know that Google has always stated the business name should be listed in Google Local the way it is listed to the general public. Things such as “Business Name Boston” should be listed as “Business Name”. Each of our franchise locations is named in house to reflect their geo location..... "Business Name Boston", "Business Name St. Louis". Many of our competitors also use the practice of attaching geo terms as well. Do you think we may be getting hit with a penalty now even though we have listed things on Google with the Geo term for years.... and is how WE refer to each location? Is it possible that by working with Yext, we drew attention to this practice? Should we remove our local listings geo term on Google Local? How about across the web? We are in a business that does not require customers to come to our location. Some of our locations have not suppressed the address in their local listings while others have. Many of our competitors have not. Do you think this could play into it? Some of our locations that are not showing in Local have good organic results. Have you heard anything about Google dropping Local if they show in organic? I know Google has been looking at social media more and more and I believe they will continue to do so. If our local pages have no social presence, could this adversely affect things? (I think this is probably not the case…. but wanted to throw it out there) I have noticed that in some cases where Local has dropped, we have multiple offices in that metro area. Is it possible that this could affect things? Have you heard of any Local algorithm changes? I know they are releasing a new dashboard sporadically, could this be in conjunction with a larger Local algorithm change? Our CMS tool does not allow us to change Title/Meta per page (I know... terrible!!). So every page has the same title and same meta description. (We are changing our CMS system! Can't wait!). Could this play into it? Thanks for any feedback!
Algorithm Updates | | MABES1 -
[G Penalty?] Significant Traffic Drop From All Sources
My client's traffic started to significantly decrease around Nov 21 (Panda update 22). This includes traffic from all sources - search engines (G, B, & Y!), direct, AND referral. At first we thought it was a G penalty but G answered our reconsideration request by stating that no manual penalty had occured. It could be algo penalty, but again, the site has been hit across all sources. Client has done zero backlinking - it is all natural. No Spam, etc.. All of his on-site SEO is perfect (700+ pages indexed, all unique content, unique title and desc). On Oct 16, he switched from his old URL to a new URL and did proper redirects. (Last year - Dec 2011 - he switched his CMS to Drupal and although there was a temporary decrease in traffic, it showed recovery within a month or so.) He does zero social on his site and he has many ads above the fold. Nevertheless, the traffic decrease is not source specific. In other words, all sources have decreased since Nov 21, 2012 and have not recovered. What is going on? What can be the explanation for decrease in traffic across all sources? This would be easy to answer if it was only Google Organic decrease but since direct and referral have also been hit, we cannot locate the problem. Please share your personal experiences as well as advice on where we should look. Could this be negative SEO? Where would we look? ANY ADVICE IS WELCOME !!!! Every bit counts Thanks!!
Algorithm Updates | | GreenPush0 -
Interesting SERP trend I'm observing
I know Google has been favoring brands a big names lately, but I'm seeing something a bit more alarming Our company offers custom embroidered patches, and through keyword and search research I have discovered that almost all searches for "embroidered patches" are by people who need embroidered patches and are looking to purchase them, or learn more about the process of purchasing them. The SERPs for this term used to be all embroidered patch companies such as ours. In the past month: We've been outranked by a page on Amazon that's fairly irrelevant. An equally irrelevant ebay page has emerged The Wikipedia page for "embroidered patch" is now number seven. This has pushed three other embroidered patch companies off the first page (not that I'm complaining because it wasn't our company . . . yet). My question is, has anyone else noticed something similar happening, where large sites are gaining ground, in spite of the fact that they have low relevance to the search term?
Algorithm Updates | | UnderRugSwept0 -
Title changed in local pack, unchanged in local plus?!
Google seems to have pulled the title from the homepage and put that as the title in the local pack in the SERP for my targeted keyword. The local plus page title remains unchanged. Any way to influence this back to the way it was? The local plus title looks much better in results (even though it's just the brand name (which is the same as the domain name) and not the city + industry).
Algorithm Updates | | Mozzin1 -
Decrease in Organic Traffic Due to Google Places
Hello there, we are national junk removal company and have franchises in most major cities in the US. We wanted to check to see if anyone else has seen a drop in organic traffic with the changes that Google has done with the amalgamation of Google Places with the organic rankings. All our places pages are ranking quite well and we are ranking higher organically but it appears that people go to the Google Places page and then either leaving or picking up the phone and calling our 1800 number to book a job instead of going to our website to make the booking. The interesting thing is that although Google started these changes back in October 2010 we have seen the drop in organic traffic mostly starting in April, even though we have seen a steady increase in organic ranking across the board. Has any other franchise based company seen this happen as well? Your feedback is greatly appreciated!
Algorithm Updates | | imspecialistgotjunk0 -
Perfect Landing Page for jewelry website?
What would be the Perfect Landing Page for jewelry website? Show me some examples and tell me why do you think so. Thanks in advance to everyone who participated.
Algorithm Updates | | DiamondJewelryEmpire0