Our ranking strategy - what to add and would it work?
-
Hello everyone, this is actually my first time to ask here so please be kind to me.
I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing:
- Keyword research + integrating keywords in content
- Site optimization (inserting keywords on meta tags)
- Blog development (10+ times a month with use of keywords)
- Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages)
I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or building links for the root domain just as good?
Your comments and suggestions will surely help! Thanks!
-
Thank you so much Mash!
-
Hi Keri, we insert the keywords on the content of the meta tags - meta title and description. Sorry for the confusion.
-
Can you elaborate on the inserting keywords in meta tags? Google doesn't look at the meta keywords tag. Maybe I'm not mis-understanding?
-
Yes, blog commenting would work BUT spend your time searching for ONLY relevant industry blogs. Again, number is not important. You have to post relevant and useful comments on relavant high quality blogs and they could add to your efforts. Also, make sure you do not comment on posts which are just space fillers and/or trash. The posts you comment on must be written for people and not for spam. If the post looks like junk or spun, just ignore and move on.
-
Thank you Mash and Chris!
I see, so I'll probably do away with posting to press release sites. But would you agree blog commenting would work? The problem with the website I'm handling is that it offers business services - facility building, data construction services, investment consultation, etc. I agree, interesting content that would be shared would be great, but the content will be interesting to CEO/managers who probably wouldn't bother to share as they're busy enough. I wanted linkbuilding strategy that would be effective and work fast.
Agree also on using social media and guest blogging. We'll definitely do those.
Thanks again!
-
I agree with Mash. Free PR directories and link directories won't give your site much value. I would add the following:
-Guest Blogging
-Social Media
-Create one really good resource such as an e-book or e-mail course or something, and then tell people about it
-
Of the the 4 activities you have listed the first 3 are ok but I would not bother too much with the 4th one. Link directories and Free PR sites are not worth getting links from. In fact, they may even hurt your rankings.
You should focus on getting organic links to the internal pages and the best way for this to happen is to write unique and interesting content. If you are just creating 10+ posts as space fillers with 500+ words, then you are probably wasting your time. Instead you should focus on 2 or 3 high quality posts that are well researched and interesting.
Do not go for "building links" - instead focus on creating interesting content such as infographics, industry related white papers or cheat sheets etc that people will feel like sharing or linking back to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My homepage is ranking great but my blog posts have dissappeared
It all happened a few weeks after Penguin 2.0 was released so I'm not sure if it is in any way related. My home page robt.info currently ranks really well for relevant key words like kids author. This has lead me to believe that 2.0 didn't negatively effect my site. I'm not in the business of anything remotely black hat related and purely focus on content. But, if you search for individual blog posts (which are extremely unique), they are nowhere to be seen. For example, one post I did was a story titled 'Fairy Floss For Brains'. Up until the second week of June I ranked extremely well for these really weird and unique blog posts. But now, they don't rank very well at all. Not even in top 100. They are indexed and in my sitemap. Can anyone please help me resolve this issue? Is there something I have done wrong that anyone can see? EDIT: I was able to utilise feedback from my question to resolve my issue. THANK YOU SO MUCH FOR YOUR HELP GUYS!
Link Building | | Insppaint0 -
Maintaining or improving keyword ranking
I started a second website recently and it is doing very well. I am on the first page for a competitive keyword - spot 5 according to Moz. It is actually a category page that is ranking so well which is a surprise to me as I have read many times that I should deindex category pages due to duplicate content! My questions: 1. How do I get backlinks to a CATEGORY page?! I have been able to get backlinks to certain posts because my website is a deal blog and other deal blogs give me credit for popular deals by linking to my post. 2. How can I maintain this high ranking? Of course I want in spot 3 but this website isn't even 2 months old so I know I should be patient. At this point, I just want to stay on the first page. What is the best way to do that? I am about to fill out the SEO stuff for the category page which I haven't done yet.Thanks!
Link Building | | dealblogger0 -
Beyond Guest Blogging, What Else Works Now?
Given the importance of editorial links & co-citation, beyond guest blogging what other high-value link-building tactics should I be looking at to boost organic search placings? Specifically, in Apr 2013 is there still mileage in directories (such as these on the SEOMoz list) or on this GetListed list; or in placing content on social sites such as Squidoo?
Link Building | | Jeepster0 -
Multiple guest posts from one site have any effect on rankings?
I have started guest blogging and have sites asking me for more content. I understand that regular guest blogging is great for building authority as an author and has the potential to get more links through word of mouth and other sites linking to me. The more posts I do the more exposure I get. But if I have say 3 or 4 posts on an external site with each linking to my site (to a different url and with different anchor text) does that have any effect on rankings as all links come from the same domain? As I understand it links from different root domains are what matters. Presumably a site with links from 5 different sites with 10 links on each external domain totalling 50 links wouldn't rank as well as a site with links from 50 different domains (1 per domain)?
Link Building | | SamCUK0 -
Ranking above Auth domains question?
Hi, How difficult would it be to rank a new page above the likes of Wiki, About, Squidoo etc? I have a keyword I would like rank but most of the domains on first page are the likes of the above, wiki, about, squidoo etc. The pages themselves dont have a high Page Auth its just the root domain. Will it still be very hard to rank above these types of sites? Cheers
Link Building | | activitysuper0 -
Keywords Ranking Secret?
When I searched "long dresses" in Google.com, and found the following page is ranked on top 10 http://www.shopstyle.com/browse?fts=long+summer+dresses But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?
Link Building | | Milanoocom0 -
I'm aware that spamming tools can lead to ruin..what do you use as a backlink strategy.
But I have had some luck with bookkmaRKING DEMON, and understand the pitfalls of massive submission, but I deal in facts not generalities. If the goal is to mix your links accross the pages in your site, and mix the DA quality, or pr of the links, and have them contextual as well as comments, directories, etc. who cares how it is done as long as it appears natural 1. Linkvana claims to be a posting service for you. you put text in with your link and it posts to relevant sites, the same as you would do manually. For my context links I see this as a better way than begging people to give me a link, or wasting time kissing butt of reporters (kike i did in the past). Anyway there is good and bad with everything. I want to know if anyone knows of anyone who used linkvana and what their experiences is ? And more importantly.... WHAT DOES EVERYONE USE AS A COMPLETE BACK LINK STRATEGY? Thanks
Link Building | | joemas990 -
SEO Optimization is causing rankings to drop
The more I improve my site and the more links I try to get it seems that my site is just ranking worse and worse. Any ideas? domain name: www.musillawfirm.com Top Keywords wanting to rank for: Melbourne FL DUI lawyer Melbourne FL immigration lawyer cocoa FL DUI lawyer cocoa FL immigration lawyer
Link Building | | musillawfirm0