Our ranking strategy - what to add and would it work?
-
Hello everyone, this is actually my first time to ask here so please be kind to me.
I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing:
- Keyword research + integrating keywords in content
- Site optimization (inserting keywords on meta tags)
- Blog development (10+ times a month with use of keywords)
- Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages)
I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or building links for the root domain just as good?
Your comments and suggestions will surely help! Thanks!
-
Thank you so much Mash!
-
Hi Keri, we insert the keywords on the content of the meta tags - meta title and description. Sorry for the confusion.
-
Can you elaborate on the inserting keywords in meta tags? Google doesn't look at the meta keywords tag. Maybe I'm not mis-understanding?
-
Yes, blog commenting would work BUT spend your time searching for ONLY relevant industry blogs. Again, number is not important. You have to post relevant and useful comments on relavant high quality blogs and they could add to your efforts. Also, make sure you do not comment on posts which are just space fillers and/or trash. The posts you comment on must be written for people and not for spam. If the post looks like junk or spun, just ignore and move on.
-
Thank you Mash and Chris!
I see, so I'll probably do away with posting to press release sites. But would you agree blog commenting would work? The problem with the website I'm handling is that it offers business services - facility building, data construction services, investment consultation, etc. I agree, interesting content that would be shared would be great, but the content will be interesting to CEO/managers who probably wouldn't bother to share as they're busy enough. I wanted linkbuilding strategy that would be effective and work fast.
Agree also on using social media and guest blogging. We'll definitely do those.
Thanks again!
-
I agree with Mash. Free PR directories and link directories won't give your site much value. I would add the following:
-Guest Blogging
-Social Media
-Create one really good resource such as an e-book or e-mail course or something, and then tell people about it
-
Of the the 4 activities you have listed the first 3 are ok but I would not bother too much with the 4th one. Link directories and Free PR sites are not worth getting links from. In fact, they may even hurt your rankings.
You should focus on getting organic links to the internal pages and the best way for this to happen is to write unique and interesting content. If you are just creating 10+ posts as space fillers with 500+ words, then you are probably wasting your time. Instead you should focus on 2 or 3 high quality posts that are well researched and interesting.
Do not go for "building links" - instead focus on creating interesting content such as infographics, industry related white papers or cheat sheets etc that people will feel like sharing or linking back to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Low quality links for Amazon product page=high rank?
I am wondering if there would be any benefit in using low cost link building gigs off of fiverr and seoclerks for specific Amazon product pages. The theory I have heard behind this is Amazon's authority is so high, that even the bad links pointing to the specific product page add to the SEO of the page. When google see's a product page on Amazon, they already assign it a high authority, so links help google see which page is the most popular in that niche, and ranks it. Amazon product pages already rank high in google search results, so the idea is this would give specific pages a little boost. Do you think this is a valid method for getting a specific amazon product page to rank high on google search? I understand this is not the normal type of question here, and it really only applies to Amazon product pages specifically, and not normal sites.
Link Building | | jmc5090 -
How many good links does it take to improve the rank
Just wondering how many good links (PR 3-5) it generally takes to improve the site in a competitive space. That is assuming the links will be procured (earned) from the sites in the same domain.
Link Building | | EricMoore0 -
Link velocity - still a significant ranking factor?
We have recently taken over the SEO for a site which had a pretty poor back link profile, lots of comment links, directories etc. Although the quality of the link was very questionable, the previous SEO were maintaining a decent link velocity. Obviously I have no intention of carrying on with spammy crap links, and am looking to build some good fresh content. This will obviously slow down the link velocity quite considerably, is that in itself likely to hurt SERPs? Thanks in advance
Link Building | | JustinTaylor880 -
Ranking discrepancies
The head office of our organisation has just set up a new website and I see that it is ranking third below two of our retail stores. I performed a link analysis s and see we out rank our stores in terms of Links etc. Can someone explain to me why we are below these stores. Also our website was only launched a week a go. Could this have an effect?
Link Building | | dawsonski0 -
Which Link Strategy is Better: .edus or Blogs?
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
Link Building | | ProjectLabs0 -
Our website has seen a steady decline in rankings over the past few months, is there any merit to paid bulk directory submission? Or could it potentially harm our campaign.
Our website has been experiencing a slow but steady decline in rankings despite our activity on social media platforms, is there any value in paying a large sum for bulk directory submission? Or will this only result in our overall website authority decreasing further due to unnatural links. Would really appreciate any help.
Link Building | | Peter.Huxley590 -
Keywords Ranking Secret?
When I searched "long dresses" in Google.com, and found the following page is ranked on top 10 http://www.shopstyle.com/browse?fts=long+summer+dresses But there is no back link pointing to this page, so why does this company manage to rank high for such a competitive keyword without link building? Any opinions?
Link Building | | Milanoocom0 -
Natural Link Profile - Ranking Signal?
Hi, Is a natural link profile a ranking signal? What is the value in a natural link profile? What is a (natural?) link graph? Is Majestic SEO the only company capable of visualizing a link graph? (I know the answers to these questions but I want to hear what SEOMoz has to say in the quasi-official standards of SEOMoz Q/A) Regards,
Link Building | | qlkasdjfw0