Which Link Strategy is Better: .edus or Blogs?
-
Suppose you only have enough resources to execute a strategy that will earn links from 100 .edu sites or a strategy will earn 100 blogs on your industry. Which would you choose?
-
Quality edu links may be harder to get. But there are a ton of blogs on .edu sites with unmonitored comments. I don't think http://ask.buffalostate.edu/index.php?showuser=13006 will hold much weight in the engines, yet it's on an .edu domain.
-
I would say .edus. They are much harder to get.
-
The politically correct response is that your strategy should be around relevancy, traffic potential and with a brand-focus rather than a keyword focus. Matt Cutts has shoved this at us many times, stating that Google treats .edu links the same as any other domain (though you and I know they carry more authority):
http://www.youtube.com/watch?v=UxTmZulcQZ0&hd=1&t=56s
That being said, I think the power of your campaign is going to come from the quality of it. Many of my clients have created a 2012 College Appreciation or University Recognition or other program that involves outreach, product use/attrition, and heavy content. Done well, not only will a site create 100 or more links from colleges and universities, but the brand exposure through that outreach program will resonate within the walls of those schools for years to come - because they were the important part of the campaign, not the link.
Go for the edu campaign if you have the financial resources to do so, otherwise, a simple outreach program to bloggers to build your brand, get product reviews and reach blogger subscribers can still be an excellent way to drive traffic and sticky links.
Stay away from blog ads and blog link buying. These networks are being identified and flagged daily. Stick to blogs that do not have a link list in the sidebar or footer, and focus on those in your niche with a reasonable subscriber base. Try this site for blogger insights by industry: http://www.invesp.com/blog-rank
Good luck!
-
Yes, like everyone else says. Go for a diversity of edu and blog sites. The more diverse your link portfolio is the more authority you seem to have. Also if you are doing this through a service, be careful how they get these links and make sure they are FOLLOW links.
-
Go for quality & diversity
Consider what sort of links will last the test of time & also create kick-ass content that will attract natural links
-
Keri Raises a good point - I was under the assumption you would be going out and building these yourself , But like keri said if a service is doing this for you be careful how they are doing it and make sure it is quality and not a network or something that leaves a footprint.
-
The one that doesn't promise me an exact number of links on a particular type of blog. I want the strategy that doesn't involve someone having easy control over all 100 links.
-
It all depends on the strength of the sites not if its a blog or edu -If you can get on 100 blogs in your industry that people actually read not just seo sites and they have strong DA You should go with the real marketing (blogs in this case).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Links
Hi everyone, I've just joined the Moz community and after completing our first site crawl I've discovered that we have approximately 200 links with a spam score of over 50%. Should I just disavow all these links or is their a formula to deciding which links to disavow? Thanks in Advance Steve
Link Building | | StevenWalley0 -
Spammy links
Hi Guys, I have a case which seems to occur more often for our customers. The websites of our customers seem to receive tons of backlinks from websites all over the world (China, Russia, Ukrain, etc). It’s spam we never asked for, we didn’t buy any dodgy linkbuilding packages or anything. Do any of you guys have experience with this matter? We try to disavow the links but it takes too much time and we will never manage to disavow 100% of all links. Examples are www.keukensduitsland.nl and www.m2beveiliging.nl Hope anyone has experience and maybe even solutions for this matter. Thanks!
Link Building | | Happy-SEO1 -
Internal Links - How to Increase them, Categories not being considered as Internal Links
Hi All: As per my understanding, Internal Equity Passing Links is a metric defining PA. Now my website has around 65 internal links while few of my competitors have more than 180 links. I am unable to understand how to increase the internal links passing equity on my website, because I can see, more number of links on my website than my competitors but opensiteexplorer does not show that. I am really confused. Please help out if anyone knows something about this issue. Thanks in advance.
Link Building | | sidjain4you0 -
Linking strategy between my websites
Dear all, I am quite new in SEO and I am very confused about linking strategy. I have several websites proposing proofreading services in French and I don't know how to link them together so they get the best chance to have a good ranking. What strategy would you suggest ? Thanks a lot for your help, Yafiz
Link Building | | Yafiz0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Sidebar Links
If I have x number of posts with sidebar having popular posts. Will each post acts as a link to popular posts? or will be penalized for site wide links? Thanks, Venkee
Link Building | | Venkee0 -
Back Links
Hi there, I have been guest posting on blogs trying to build some back-links into my website, which so far is going not too bad, however I was wondering when writing these guest posts should I limit my post to let's say 2 back-links per guest post? If 2 back-links are going to different pages on my website, does the first back-links in the guest post have more value than the 2nd back-link? Kind Regards,
Link Building | | Paul780 -
I'm interested in knowing link building strategies for regional businesses.
I'm not just interested in sites to target, but also how to manage anchor text when you are targeting phrases that include a keyword + a geo modifier. Thanks!
Link Building | | medtouch0