Root or Inner page for Links?

[nutjobshell]

Hi everyone,

I am starting my link building campaign after parting with many an SEO company.  I have been able to establish some links which I have used my targeted keywords as anchor text.  I have also linked these to the relevant product pages on my site.  I am now however, wondering if I should have link them just to my main domain name?  My site only has a rank of 21 so I just wondered if I should at the start be building keyword links to the main domain?

I am also building branded links to the main domain as well as doing keyword linking too.

Thanks

Michelle

[nutjobshell]

Hey Nakul,

Thanks I am relatively new to SEO, but quickly learning :).  I have a plan to create good content on my site blog, but also to outreach for links by guest blogging.  Non of my competitors have blogs etc, but I guess even if I have great content i need people to see it and in turn create back links?  I have been advised to steer clear of submitting articles and listing my domain on directories, which seems to be the original link building process the companies who did my SEO previously. Should I completely count out directory listings and submitting articles?

Also do you recommend any ways to get my content from my blog out there, other than twitter and Facebook etc?

Many Thanks

Michelle

[NakulGoyal]

Michelle, just be careful on whatever link building techniques you are using. Don't overdo any one kind of links. Think natural. Also, I'd recommend building more brand links to build your overall domain authority rather then getting the perfect SEO anchor text links. Think long term. You don't want your website to get penalized for manipulation of the SERPS via Anchor text link building.

As for your question about links to your main domain (homepage) or deep links, I'd say go for a combination without trying to do too much anchor text links. Concentrate on trying to build great content that people naturally link to and share. That would do the perfect link building for you.

I hope this helps.