Rich Snippets - What am I doing wrong
-
Hi all,
This is my first post and I really hope someone in here can point me in the right direction.
Background:
I added Rich Snippets code to the footer of my site, tested it on http://www.google.com/webmasters/tools/richsnippets which all looks good. I was attempting to link reviews for our brand rather than specific products as these product reviews aren't available.Result:
Every page on my site contained the same rich snippets code and within a couple of days all the site pages were indexed including review stars. After another couple of weeks the review stars were removed from every page on the next crawl/index.Next Steps:
I removed Rich Snippets code from every page except my home page. The rich review stars appeared in the search results for a couple of days but in the past two weeks they have since disappeared again.What next?
I appreciate that I went about the implementation incorrectly but at this time only the home page contains valid mark up but no review stars in search.Has anyone got experience or advice to help me out in this situation?
Many thanks.
-
Ok I see, understandable - thanks for posting the Rich Snippets data instead.
In our experience, Google isn't showing stars in the SERPs for Organisations/Corporations, but they are for Places. This makes it possible to use schema.org's LocalBusiness with your company reviews, for which Google is showing stars in the SERPs, and this is how we've seen many companies serving up their ratings.
To my mind, it's perfectly legitimate to use LocalBusiness on pages that relate to real world locations, on your homepage if you have a single location, or on outlet-specific pages for businesses with multiple locations.
My assumption would be is that Google first interpreted your aggregate rating data as relating to a product, which is why you got stars showing. They subsequently determined the data was related to your organisation instead, and removed the stars.
I have absolutely no idea whether this would have been algorithmic or manual, but I've certainly seen a bit of a cleanup in the SERPs in recent weeks, and murmurings in the SEO world to that effect too - see http://www.seroundtable.com/less-google-rich-snippet-15216.html for one example.
-
Hi risplash,
Thanks for the response.
I'm afraid I can't share the company name for certain reasons. I have pasted the mark up below and replaced the company name section. I hope this helps somewhat.
Item
Type: http://data-vocabulary.org/review-aggregate
itemreviewed = COMPANY NAMErating = Item( 1 )
count = 48Item 1
Type: http://data-vocabulary.org/rating
average = 4.7
best = 5 -
It would be useful to have more information, the URL in question for example, or the Rich Snippets markup you are using. Wouldn't like to make any assumptions about your implementation, but to me it sounds like you are trying to use reviews of your company with "Product" markup?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong Page is Ranking
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
On-Page Optimization | | TrinShin0 -
Google Authorship v Product Rich Snippets
Hi Folks, So ,we have a website that we have fully configured with Product Rich Snippets (its an e-Commerce Store), including product image and the usual. We are considering verifying the Authorship of the website for the client as they will have an extensive blog. My question is, if we verify the Authorship of the website, which will Google use in terms of the rich snippet photograph in the SERP, will it use the product image as detailed in the Product Rich Snippet or us the company logo we have on the Google Plus page (Verified Author) Or is it a case we only add the rel:author tag to pages without products. Would just like to verify before we continue on as Thanks in advance John
On-Page Optimization | | Johnny4B0 -
Rich Snippets
Hi guys, Working with a client that we did not design, build or code their website. And further more they are happy with their website, and to be fair, its all fine. We are there to try help them improve their poor overall ranking positions website contains an e-commerce solution and as part of the project we are implementing Rich Snippets. Anytime we have used Rich Snippets, we have always followed Google's guidelines and well structured each product page to adhere to how Google advise. (we have also designed and coded the clients website in these cases, or indeed restructured certain pages). Problem with this website is the product layout is all over the place. So my question for people who have used Rich Snippets, have you ever deviated from the layout as advised by Google For example, with this clients current structure ,we would need to open the product snippet like example below, mark up what we want to use, but between the opening and closing tags, we have content that is not being used for Rich Snippets Their Product£39Client has a section here containing information we will not use for rich snippets<.div>Anther section containing more irrelevant stuffProduct DescriptionProduct ID: SKUCode <--- Close Schema product ----> I have tested the above structure out with Google's tool, and well its finding all the rich content fine, I am just worried that the two divs in-between the opening and closing tag for the Product Div may cause problems. Has anyone deviated from the exact flow as outlined by Google and still got their snippets displayed fine Thanks in advance John
On-Page Optimization | | Johnny4B0 -
Google pulling in wrong title tag!
Has anyone else seen their title tag different in the SERPS to what you have called it in the <title>?? </p> <p>I work for MITIE and when you type in "facilities management" it shows our title tag as "<a style="font-weight: bold;" href="http://www.mitie.com/services/strategic-outsourcing/integrated-facilities-management">Integrated <em>facilities management</em> - Mitie</a>" and it should be "<span>MITIE | Facilities management - Facilities management companies - Facility management UK" </span></p> <p><span>The only thing I can think of is that it's picking it from the H1 on the page but why it'd do that! The page is here www.mitie.com/services/strategic-outsourcing/integrated-facilities-management</span></p> <p><span>Any ideas?</span></p></title>
On-Page Optimization | | KarlBantleman0 -
Implementation of Rich Text Snippets on a e-commerce site
Hey Guys I'm working on the implementation of Rich Text Snippets , I have basically 3 types of page Product Page Category Page Homepage On the product page I'm going to implement the product scheme which seem relatively straight forward , I'm struggling a bit understand what can be implement on the homepage & category page if anything For the Homepage I was planning to use the organisation scheme http://schema.org/Organization using the object thing my question is can you use the image tag to try and get google to display our brand logo ? just like the author & recipe etc.. we sell branded goods so on each ideally for branded page we provide brand description and brand logo http://brokenscene.com/uk/brands/famous-stars-and-straps.html can you use any snippets or is it best to focus on just the products ? Ben
On-Page Optimization | | elbeno0 -
Blog Post Snippets on HP & Cat Pages
I want my blog's category pages to have the ability to be indexed and rank, therefore I don't want to noindex these pages. My strategy is to create original snippets for each post on these pages but I don't know what Wordpress plugin or configuration I can use to create original snippet content on the Homepage and Category pages that will not show up within the blog post text itself. Any suggestions?
On-Page Optimization | | mj7750 -
Wrong sitelinks & landing pages in Google
I've recently launched a well-optimized website with good-content category landing pages and then I've added a blog to the website (as supporting content to the landing pages, the only links pointing to the blog are from the category landing pages) What happened is that Google is now using the Blog pages as the site - sitelinks and also as the landing pages for most keywords I only have inbound links to the reg. landing pages and none to the blog, how do I get Google to change that? I know I can demote sitelink URL's in webmaster tools, but would that help me with getting the right sitelinks, it sure wont help much with the landing pages Thanks
On-Page Optimization | | Plorex
-J0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0