Video Optimization
-
I'm interested in marking up videos on a site, so we can get those videos ranking on Google as rich snippets.
Anyway, i've been looking at Googles support on this - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309&topic=1088474&ctx=topic
And they recommend scheme.org markup.
I looked at Rands whiteboard friday videos - and it seems based on what i seen from the source code - that there is no scheme.org markup - http://www.seomoz.org/blog/fixing-the-broken-culture-of-seo-metrics-whiteboard-friday
Also for the life of me, i've been trying to find sites with videos with scheme.org markup, and can't find any!
Its driving me nuts, i just want to see a real life example!
--
Matt
-
If Phil does not have what you're looking for I don't think anyone does.
All the best,
Thomas
-
You can use VideoObject schema http://schema.org/VideoObject to get rich snippets.
However - a more surefire and common place way to get those video snippets is through a video sitemap, which is how SEOmoz get their search results in the rankings.
Video sitemaps essentially provide the same kinda information as schema, but through the XML sitemap framework, rather than as mark-up in the HTML.
For more details on that, have a look here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
and then to work out how to make your own sitemap, have a look here: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
I hope that answers the question for you!
-
Thanks for the responses, i understand that the videos are hosted on Wista, but i don't understand why they are markedup with schema, when Google recommends schema.org for on-page markup for videos.
-
whiteboard Fridays definitely a lot of scheme and site's and all that's sugar and spice under know-how goes. But trust me they're using the best video technology for search engine optimization sews distilled, so is Hubspot, so's firehost, I could go on there were all using wistia the best out there.
-
Here is the Bible of video SEO Phil knows his stuff
I pass it on to you
http://www.distilled.net/blog/distilled/the-distilled-guide-to-online-video-marketing/
Okay there are 3 ways of going about this the way I like to look at it.
Every whiteboard Friday you see RAND or somebody of great talent given us great advice well they all use http://wistia.com/
the reason it's outstanding for SEE probably the best video player for search engine optimization ever. You don't have to have a separate site map plug-in you simply enter a little blue robots.txt, and it builds its own. 3 videos are free after that you pay
the next is to use http://yoast.com/wordpress/video-seo/ a outstanding programmer that knows a lot about search engine optimization you can use this plug-in with any of the paid for a.k.a. business videos or you can use it with YouTube/Vimeo however you really don't want to do that because if you have the same video on YouTube/Vimeo it will outrank you and that's just because of their domain authority. So you can use it but make sure the content is separate not on YouTube but that's kind of impossible right.
look up hosted video and you will find a bunch of companies which I can't list right now.
The 3rd way is to use a similar set up as number 2 where you are either using a YouTube, Vimeo, vzaar, I miss some more Anything else that is a video. area Bright Cove, and Viddler there are more this is free and it's a plug-in
http://wordpress.org/extend/plugins/wp-video-seo/
I cannot vouch for its quality however it is a free plug-in.
If you want my opinion,
number 1 is your best option. Followed by number 2 then of course leaving number 3.
I hope I have helped,
Tom
-
Probably because it's relatively new. Just an idea, why don't you markup one of your own videos and run it through Google's Rich Snippet Testing Tool? Then you'll have a live example
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tips for optimizing website for one long term keyword
Hello, I have quite specific long term keyword (4 part keyword) for which I would like to rank as high as possible and other keywords would come automatically, I know there's lot to it how to do it properly, but is there any good tips you could help me out with? I have 4-5 different pages with the keyword related product, would it be smart to optimize them all for the one keyword or optimize just one of those pages and leave others with other information, this I believe would be important subject to decide? I know I could add the exact long term keyword since it's related to content to titles, h1 headers, alt tags , file names and url, but would it be smart to use the optimization for that exact long term keyword on all those pages or just one? This is very important subject for my business and any advice will be most highly valued. Many thanks
Intermediate & Advanced SEO | | bidilover0 -
Will Google bots crawl tablet optimized pages of our site?
We are in the process of creating a tablet experience for a portion of our site. We haven’t yet decided if we will use a one URL structure for pages that will have a tablet experience or if we will create separate URLs that can only be access by tablet users. Either way, will the tablet versions of these pages/URLs be crawled by Google bots?
Intermediate & Advanced SEO | | kbbseo0 -
Is my landing page "over-optimized"? Please help
Hello out there My website www.painterdublin.com and www.tilers-dublin.com were heavily hit by google panda update on 27.9.2012 and EMD update few days after. I lost about 70% of the traffic mainly from combination of the keywords from my domain name (painter dublin and tilers dublin) and never managed to recover from it. I am wondering if I should also concentrate on rewriting the content of both home landing pages in the terms of "KEYWORD DENSITY". Do you think my content is "OVER OPTIMIZED" for my main keywords? (painter dublin, tilers-dublin). What is the correct use? Is there any tool to guide me? I am aware I am using those terms quite often. I don't want to start deleting those terms before I know the right way to do it. Is there anybody willing to have a look at my sites and give me advice please? kind regards Jaro
Intermediate & Advanced SEO | | jarik0 -
Does Google Index Videos onsite when using JQuery?
Hi, I'm showing my videos using jquery lightbox etc. This means that I do not have the normal YouTube "embedding" code onpage. Does anyone know if Google will somehow index my videos? Any solutions / ideas? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Updating Youtube Videos
My company has a popular Youtube channel. Some of the videos are old, and lower quality than the new HD videos we host on our site. We'd like to get the new, better videos on Youtube, but we don't want to erase the viewcounts and comments of the old videos. We also don't want a duplicate content penalty, if that exists on Youtube. What should we do? We could: 1. Overwrite our old videos with the new ones, and lose the view counts 2. Add the new videos, and leave the old videos untouched 3. Add the new videos, and add some kind of redirect from the old videos 4. Do nothing. We want to embed the new videos on our site to increase our Youtube view counts, so options 1-3 are preferable. Has anyone faced a similar situation?
Intermediate & Advanced SEO | | lighttable0 -
Video XML Sitemap
I've been recently been information by our dev team that we are not allowed legally to make our raw video files available in a video XML sitemap...This is one of the required tags. Has anyone run into a similar situation and has figured out a way around it? Any ideas would be greatly appreciated. Thanks! Margarita
Intermediate & Advanced SEO | | MargaritaS0 -
Embed Same Video On Multiple Pages or 301 Redirect Into 1?
I have 3 pages that rank VERY well for related terms such as: -How to get widgets -How to become a widget -Getting widgets -etc. I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each. The anal retentive side of me wants a nice new site structure and 1 powerful page. However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working? Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer. Thoughts?
Intermediate & Advanced SEO | | TheDude0 -
What should my optimal anchor text look like, given cannibalization risk?
We have a content page with the explicit goal of ranking highly for "raised garden beds". We drive traffic from this page to our various types of raised garden beds in our store. The "FarmsteadRaised Garden Bed" is one such product. http://eartheasy.com/grow_raised_beds.htm Should we avoid using "raised garden beds" in the anchor text of the internal links pointing to the products in our store because of cannibalization? We recently changed the anchor text of the internal links to have keywords instead of just "click here" or "more info" - was this a good idea? What should our optimal anchor text look like?
Intermediate & Advanced SEO | | aran0880