Video Optimization
-
I'm interested in marking up videos on a site, so we can get those videos ranking on Google as rich snippets.
Anyway, i've been looking at Googles support on this - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309&topic=1088474&ctx=topic
And they recommend scheme.org markup.
I looked at Rands whiteboard friday videos - and it seems based on what i seen from the source code - that there is no scheme.org markup - http://www.seomoz.org/blog/fixing-the-broken-culture-of-seo-metrics-whiteboard-friday
Also for the life of me, i've been trying to find sites with videos with scheme.org markup, and can't find any!
Its driving me nuts, i just want to see a real life example!
--
Matt
-
If Phil does not have what you're looking for I don't think anyone does.
All the best,
Thomas
-
You can use VideoObject schema http://schema.org/VideoObject to get rich snippets.
However - a more surefire and common place way to get those video snippets is through a video sitemap, which is how SEOmoz get their search results in the rankings.
Video sitemaps essentially provide the same kinda information as schema, but through the XML sitemap framework, rather than as mark-up in the HTML.
For more details on that, have a look here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
and then to work out how to make your own sitemap, have a look here: http://www.distilled.net/blog/video/creating-video-sitemaps-for-each-video-hosting-platform/
I hope that answers the question for you!
-
Thanks for the responses, i understand that the videos are hosted on Wista, but i don't understand why they are markedup with schema, when Google recommends schema.org for on-page markup for videos.
-
whiteboard Fridays definitely a lot of scheme and site's and all that's sugar and spice under know-how goes. But trust me they're using the best video technology for search engine optimization sews distilled, so is Hubspot, so's firehost, I could go on there were all using wistia the best out there.
-
Here is the Bible of video SEO Phil knows his stuff
I pass it on to you
http://www.distilled.net/blog/distilled/the-distilled-guide-to-online-video-marketing/
Okay there are 3 ways of going about this the way I like to look at it.
Every whiteboard Friday you see RAND or somebody of great talent given us great advice well they all use http://wistia.com/
the reason it's outstanding for SEE probably the best video player for search engine optimization ever. You don't have to have a separate site map plug-in you simply enter a little blue robots.txt, and it builds its own. 3 videos are free after that you pay
the next is to use http://yoast.com/wordpress/video-seo/ a outstanding programmer that knows a lot about search engine optimization you can use this plug-in with any of the paid for a.k.a. business videos or you can use it with YouTube/Vimeo however you really don't want to do that because if you have the same video on YouTube/Vimeo it will outrank you and that's just because of their domain authority. So you can use it but make sure the content is separate not on YouTube but that's kind of impossible right.
look up hosted video and you will find a bunch of companies which I can't list right now.
The 3rd way is to use a similar set up as number 2 where you are either using a YouTube, Vimeo, vzaar, I miss some more Anything else that is a video. area Bright Cove, and Viddler there are more this is free and it's a plug-in
http://wordpress.org/extend/plugins/wp-video-seo/
I cannot vouch for its quality however it is a free plug-in.
If you want my opinion,
number 1 is your best option. Followed by number 2 then of course leaving number 3.
I hope I have helped,
Tom
-
Probably because it's relatively new. Just an idea, why don't you markup one of your own videos and run it through Google's Rich Snippet Testing Tool? Then you'll have a live example
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good idea to optimize for keywords that have no search volume if they're ranked?
Hello Moz Community, I have some questions I hope some of you can help with. We’re doing SEO work for a client that provides outsourced IT and managed IT services in Phoenix, AZ and cities in the Phoenix metro area (i.e. Glendale, Tempe, Scottsdale, etc.) They’re currently ranked for or targeting the following keywords: • consulting phoenix az (1)
Intermediate & Advanced SEO | | marnipatterson
• outsourced it phoenix (2)
• phoenix it support (3)
• it services Scottsdale (5)
• it consulting firm phoenix (targeting)
• it solutions phoenix (targeting) We have recommended the following keywords based on monthly search totals, competitive level and difficulty ratings in Moz. • IT consulting phoenix
• it consultant company
• outsourced it
• it support services
• it consulting services
• outsourcing it
• outsourced tech support Questions
1. While I know it’s a good idea to optimize for keywords that you're currently ranked for, there’s no search volume for any of these. So, I recommended non-geo versions since Google provides search results based on the user’s location. Will this preserve the company's current rankings?
2. If not optimizing for their current keywords will hurt their rankings, will using the current keywords as secondary keywords suffice? If so, do we need to include them in the content for keyword density?
3. Since search engine algorithms now focus so heavily on user intent, I assume we’re covered for all variations of a keyword (i.e. outsource it, outsourced it, outsourcing it, etc.) Is this correct?
4. They want to rank for “cloud services” and “cloud solutions.” Both are very competitive with high difficulty rankings. So, I recommended “cloud migration” and “cloud strategy” as alternatives since these are the main services they provide. Will including “cloud services” and “cloud solutions” as secondary keywords help them increase their rankings for both? If you’ve dealt with a similar situation, I'd appreciate your insight and advice. Thanks!0 -
How to Optimize With Wordpress SEO Plugin YOAST?
Hi Everyone, I am currently using Moz's page optimization format to improve our website's SEO. https://mathandmovement.com/ This is the format, these are all of the areas that we need to improve for each of our website's pages, according to Moz. include 3 keywords max: <url>www.mysite.com/my-keyword-phrase</url> <page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page> 2 keywords max: keywords in my headers 2 keywords max: keywords in my headers ![keyword](image file) <focus keyword="">1 with YOAST</focus> We are currently using the free version of YOAST for our SEO. My question to you is this, will our pages still have good SEO if we use appropriate keywords (high monthly volume, below 40 difficulty ranking, High Organic CTR,) and put them in the format above? Or since the free version of YOAST only let's us optimize 1 keyword, will we still rank for the other two/three that we put in our meta and page titles/h1s, h2s, urls, and overall paragraph text? Please also let us know what we can do to improve our SEO! Thanks so much, Emma
Intermediate & Advanced SEO | | emmamathandmovement0 -
Can't support IE 7,8,9, 10\. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern browers while still providing a destination of IE browsers?
Hi, Our site can't support IE 7,8,9, 10. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern broswers while still providing a destination of IE browsers? Would their be an SEO penalty? Thanks!
Intermediate & Advanced SEO | | dspete0 -
What strategies can you use when you're optimizing for 10 locations x 20+ services?
We have a client site (a dentist) that has 10 locations and 20+ services (braces, teeth whitening, cosmetic dentistry, etc, etc.). We're trying to figure out the ideal approach to optimally cover all their locations and services, but each option we consider has drawbacks: Optimize service pages for service name + each location name (or at least the biggest location names), with service name and location names in the title tag. That results in a too long title tag, plus possible user confusion, since they are searching for "braces richmond" but the title tag lists other cities, some of which are in a different state. Optimize service pages for service name + each location name, but don't include the locations in the page title. This is the current option being used, but it appears to be hurting the rankings at least a bit not having the location name in the page title. Create a page for each service + location combo. That will be 200+ pages, which will mean the pages will be deeper in the site, with less link juice. Create new domains for each location/state covered. But then we have to start over building link juice. How have other sites dealt with this? What has worked best and what hasn't worked?
Intermediate & Advanced SEO | | AdamThompson2 -
Adding video snippet caused drop of star rating snippet in google SERP. Any solution to show both?
We are using on our product pages review schema markup which showed up well in google SERP. Now we added schema video markup as well and google shows in SERP now only the video snippet, but not the review snippet anymore. Any idea whether there may be a solution to show both video and review snippets?
Intermediate & Advanced SEO | | lcourse0 -
Image optimization in 2013
hello post the google Image update ( http://googlewebmastercentral.blogspot.com/2013/01/faster-image-search.html ) please could you let me know what the status of image optimization is and also what the best practices are? Thank you so much. I appreciate it. Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Schema.org and YouTube Videos
Hi, Does anyone know how to implement schema.org markup with YouTube embedded videos? Thanks Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
How to get videos to show up on SERPs as your own
If another site hosts the video and you show it on your site in an iframe, would the video show up in SERPs on your URL? I believe it would show up on their URL. Do you need to host the video on your own server in order for it to show up on SERPs?
Intermediate & Advanced SEO | | nicole.healthline0