What are other SEO's calling themselves now?
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I am piggy backing off of Rand's latest Whiteboard Friday: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymore-whiteboard-friday (It is an awesome post if you haven't checked it out yet.)
I just want to hear some feedback from other industry professionals.
- Have you started defining/communicating your business as more than just, I do SEO?
- If so, what are you calling yourselves now and why?
- How has that been working out for you?
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Awesome story. Thanks for sharing a real world experience. It's so important to go with a description that companies and marketing departments will understand.
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We use "Inbound Marketing" as well as "Digital Marketing". Ever since I read Ian Lurie from Portent, Inc. comment regarding the term "SEO's", I try to avoid it as much as possible. For us, SEO is one of our many tactics, not our entire marketing strategy.
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Having the "SEO" in your title is pretty much a requirement.
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Thanks for all of the responses. All of the titles sound great and make a lot of sense.
We use "Online Marketing Consultant" basically because we started listening to how our clients introduce us on conference calls, emails, and in meetings. We found that, "This is ____. He/she is our Online Marketing Consultant," was the most frequently used introduction, so we have decided to go with that.
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For the most part I've been going with Digital Marketing Consultant. However, my biz name has "SEO" in it (like SEOMoz). So I'm not sure I'll ever fully "not" be an SEO.
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I go with "Website Consultant".
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We go with "Web Marketing Specialist" or "Web Marketing Strategist." Some of the other agencies around here go with "Digital Marketing Associate." I like ours better.
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A few years back the powers that be (or in this case WERE) here where I work decided that my department would go from 'Internet Marketers' to 'Online Acquisition Marketers'... it was horrible. No one understood what it meant and we found ourselves explaining our services far more than we ever had to in the past. Needless to say... it didn't last. We are back to 'internet marketers'. It is simple, people already know what it means - or if they don't the meaning is fairly self evident once you hear it. Just as in all things, simplicity is best. That was the lesson learned around here. In my defense... I hated even saying 'online acquisition marketing'... just sounded weird...
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I like internet marketing consultant as well (It's broad enough to encompass many areas). It doesn't sound strategic (executive title), which could also be a plus.
But like everything else, titles are dime a dozen and everybody wants to be director or c-level.
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I´m using internet marketing consultant because in the end we have to analyse the whole online marketing strategy; since the beginning to check for searchs and key words ( market) till social midias ( how they will find you on these channels)... in the end it´s all about to find you and how to convert users to clients
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Yes, very awesome Whiteboard Friday - and I'd say Owned Media, while is correct is lost on most people as to what exactly that covers. I welcome a change from the "SEO" since so many we work with chalk that up to "fixing titles, and Meta Descriptions", though Internet Marketing Executive or Manager covers it all I think.
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