Linking to Media Mentions
-
I'm doing SEO for a high-profile lawyer who has received numerous media mentions. My hope is that linking from her site to these media mentions will enable Google to make the connection. The difficulty is that their business name is their own name. I'm thinking this will make it harder for Google to make the connection. It's not appropriate to request links from the articles (they typically relate to murder trials). Any suggestions?
-
Have you heard the PT Barnum quote, "I don't care what you say about me, just spell my name right."? That's going to be a factor here. While the obvious ideal is to get a link from the article, as you mentioned it may not be appropriate and the client may not be comfortable with those types of requests. If the name is fairly unique, eg "Meiers and Young, LLP", then it's likely that Google can make an association over time using concepts like co-occurence. While that's not likely to be as strong as a link, it does likely provide some value in sending those citation signals to Google.
To make better use of that press, I would typically add a page such as www.client.com/press/ or www.client.com/in-the-news/ that lists those press mentions in reverse chronological order, and feel free to link directly to them if you think it actually provides value to potential clients viewing your site.
-
If they are mentioning your client’s business even without a link so you are getting the benefit of citation but as far as the links and SERP visibility is concern the idea is to be creative, launch something news worthy on your client’s website and then contact all the journalists to and then ask them the link on previous articles where your client is already available.
Obviously going directly to ask for a link will be inappropriate but making something up for journalists will allow them to take interest in you and then you can easily come to the point.
-
This should be a good credibility building third party source of google queries for interested parties thus no need to really link to them. Maybe you could comment on the articles if possible or encourage the lawyer to write articles in publications and link them as a contributor using Google + to both their website and the article in various publications.
-
If you link to those articles you are flowing pagerank to them, but you are not getting anything in return. The best would be to contact those article writers and ask for a link. Even if the articles are about murder trials, she is a lawyer, therefore related to murder trials. You can ask a backlink on the name or "lawyer" or whatever word refers to her and her job.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | | wellandpower1 -
External Followed Links
Hello all, I was wondering if anyone could help me. I have been inputting links for a few months on various different sites but it doesn't seem to be generating links on Open Site Explorer. Does anyone know a reason for this? Thanks in advance, Beth
Link Building | | cmuknbb0 -
Promoting A Guide for links
Hi everyone, I'm formulating a content idea to provide the Internet's most comprehensive guide for our related field and wanted to know how people would promote a guide if they were producing one. Really the topic of choice doesn't need to be mentioned, so I'll leave that out so answers are open and can help a range of people attempting to do a similar thing. One of the goals is to of course produce more unique and useful content for our site (helping our ranking), which will help people out who have an interest or question related to our topic, but once the content is on the site, how would you go about getting links towards to guide? Would you contact websites that have written about similar content in the past and ask if they would add a link to the guide in their already existing content? Or would you ask them to bear it in mind for reference purposes in future content? Would you visit guest posting? Obviously one of the goals of the content is for links, and that will be the driver behind whether or not the content is produced. I firstly need to show that there are potential links we can gain almost immediately after the content is ready. From there, I'm hoping the content will promote itself, with people referencing the content on forums and articles when questions are raised. However, for the content to get in front of the influencers (those who would answers the questions on forums or write articles about the subject) the content needs to be visible - i.e rank or be mentioned from a highly visible source. Any ideas or comments from people who have promoted guides successfully before will be extremely welcome. Note: This is more the promoting of content and not really related to the research to find out which content to produce. Thanks.
Link Building | | purpleindigo0 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030 -
Link Exchange - Would this work?
Hi - So I recently thought of linkbuilding and the right way to do it. After trying a couple of methods I realized that good and trustworthy websites are hard to find, and even those ask you for some kind of payment. So my option would be to contact foreign SEO agency - that would logically have a big portfolio of websites from a lot of different domains and establish partnerships - find solutions. Giving that we are in different countries and we operate different websites we could really make a great job without paying attention to competition on the same nieche. This idea came to me a couple of minutes ago, and I though it would be great to ask your opinion, and who knows - maybe we can even have a partnership - especially since I believe SEOmozzers are the best 😄 What do you think?
Link Building | | A.Popoviciu0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Iframes vs links
Obviously, websites can link to another web site using iframes, and Google and other search engines do seem to have some capability to index the content. What I want to know is what is the difference in value passed between a regular link and an iframe link. <iframe src="http://www.targetwebsite.com/targetlink"><br /><br />will have the same page ranking effect on the target web site as this link: <br /><br /><a href="http://www.targetwebsite.com/targetlink">link</a><br /><br />Alternative, would it work to include an invisible actual link right before the iframe, like this: <br /><br /><a style="display: none;" href="http://www.targetwebsite.com/targetlink">link</a><br /><iframe src="http://www.targetwebsite.com/targetlink"/></p> <p><span style="color: #5e5e5e;">The reason is that we are building a product recommendation engine, for a branded cosmetology school in order to get our concept salons to link back to use and I was curious if creating a version they can use as an iframe will give us link benefit.</span></p></iframe>
Link Building | | incept0