Changing Location & Losing Location Based Keywords

[Ecce]

We're a web agency, and we've just moved from Bromley to Sevenoaks. Our website ranks really well for all Bromley led keywords and regularly brings enquiries, but we're no longer based in Bromley. We don't want to lose our rankings, but clearly we can't claim to be based in Bromley when we are now in Sevenoaks. Obviously, we also need to start using Sevenoaks to build up traction for searches in our new area.

So the question is - should we create a Bromley or Sevenoaks focused landing page (or both)? Should we change all references of Bromley to Sevenoaks across the site in one go or gradually? Would it be terrible to leave Bromley onsite?

Thanks!

[MiriamEllis]

Hi Ecce,

I agree with Takeshi that further information would be helpful here.

By 'web agency', I am assuming that you mean your company is an SEO firm, web design firm or does some other type of online marketing. If so, then presumably you are talking about organic rankings rather than local ones as Google hasn't shown web design or SEO firms in their local results since 2010.

If this is correct, I am not totally clear as to the role your physical location plays in your business model and I'm assuming your client transactions are virtual. Do you publish a physical address on your website? Do any clients come to that location? Did you previously serve only Bromley-based clients? Are you now going to serve only Sevenoaks-based clients? Please, provide as much information as you can about your business model, the role your address has played, your optimization and your goals.

[TakeshiYoung]

Is this a local business where location matters? Are Bromley and Sevenoaks close to each other?

If location matters and the two locations are close enough, creating 2 landing pages is a great way to get traffic from both locations. You can even create pages for other cities that are close by to get traffic from those locations as well.