Directories in the linkbuilding strategy
-
Hi all, what's your opinion about the impact of directories in the seo strategy? Are they efficient? Is it worth to pay attention to them? Could you give me some exemples of well-considered directories (apart from dmoz and yahoo)?
Thanks
-
If you are focusing any of your strategy on local search there are worthwhile directories to look at using such as Yelp, foursquare, hotfrog, bing, google+, citysearch, superpage, YP, localize, info group. Regardless of the value that comes directly from these links, there are other more indirect but valuable results of being listed and getting reviews on the review directories.
SEOMoz getlisted.org is a great free tool for these.
Also, if there are any reputable niche or industry directories that relate to your business, those are worth investigating.
Hope this helps.
-
Thanks Jazy
-
There are a few good ones. Check out the link profile of www.housebuyfast.co.uk (my website) for an idea of the ones I have used.
-
many thanks Oliver. Do you use any tool to manage the linkbuilding process? On the other hand, I've seen sites that have thousands of links. Taking into account that obtaining links via content generation implies much effort and time it makes me think that some of these links are "artificial" or something. I'm just starting with the the linkbuilding process from the scratch and believe me it is difficult! I'll watch the webminar you suggested.
Many thanks.
-
Hi Juan
From what I have read most directory sites, outside the likes of Yahoo, are actually link farms in disguise. Google is targeting these websites and you will receive no benefit from the transfer of link juice. You are far better off spending time creating strong links with relevant sites and share-able content that will provide great information for your visitors.
Rhea has created a great webinar on the subject of link building that would be worth watching http://www.seomoz.org/webinars/link-smarter-not-harder
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid Directory Value
Hi All! Recently we scaled back the number of paid directories that we use for our clients, mainly due to them being devalued. To select which directories made the cut, we looked at things like Domain Authority, Page Rank, and Trust; all of the things you're supposed to be looking for in a quality link. We even used the list of directories here on SEOmoz as a reference. Two of the directories we use are Yahoo and BOTW, both of which seem to draw the ire of many professionals here. Is there something I'm missing? If these directories have solid numbers, why such backlash towards them? I appreciate any insight you can give me! Frank
Link Building | | FrankSweeney0 -
Linkbuilding strategy
Hi there! When facing up a linkbuilding strategy what are the key points? Alternatives to include in the plan: (something is missing? Having a blog and generating attractive content in order to attract links Global directories How effective are they? Forums with dofollows Local directories What really works? Thanks in advanced.
Link Building | | juanmiguelcr0 -
Cool linkbuilding presentations?
Hey i'm after some cool link building presentations at events that guys in the SEO industry have created and is currently watchable whether paid or free online. Any suggestions? Cheers, Mark
Link Building | | MBASydney0 -
What is the best white hat seo link building strategy?
My goal is to build links that comply with Google's Quality Guidelines. I am wondering what is the best way to approach webmasters or bloggers about submitting guest posts or writing content. I have done a competitive analysis, and have a list of potential link sources, but I am not sure what approach to take next. Any advice or strategy would be appreciated.
Link Building | | djlittman0 -
Links from Directory's
I have been looking at the Directory's recommended on the SEOMOZ site. All of those that I have looked into do not appear to have a page rank for the actual page that my link would be appearing on. They all appear to offer N/A as the reply.Is this a problem? Thanks in advance for any replies!
Link Building | | Babyshoe0 -
Is there any value to writing articles for Article Directories such as EzineArticles anymore?
Is there any benefit to SERPs of writing content for EzineArticles anymore or is it pointless?
Link Building | | harrygardiner0 -
Should I abandon directories?
To say I'm new to SEO would be an understatement. I am heading up marketing for a firm and they have zero web presence. I've used Alexa.com to check out our competition and one site in particular has about 150 sites linking to it. I dove in deeper and created a spreadsheet. The majority of these links are sketchy, paid directory listings (or what look sketchy to me). The confusing part is, they rank first on Google when I search for industry keywords. Is it because of these directories? Should I follow them or avoid them completely? I'm planning on creating content and pushing that out to reputable industry sites. I figured getting links/mentions from these would help SEO. Should I only target these high value sites or would submitting articles to the directories with "article" sections offer any assistance? It seems as though my SEO knowledge is limited to less-than admirable tactics, although not by choice. I am planning to dive into paid search in the coming weeks but wanted to know of any "ground work" I could do aside from pushing content and paid search. It seems like there are 1,000's of these paid directory sites and I find it hard to believe they will offer me a benefit...it's just the competition is on them and something is working. Sorry this is so remedial, but I need to figure out where to go!
Link Building | | InfabCorporation0 -
Are link exchanges bad for SEO these days? Also, is adding my site to free yet relevent directory sites a bad idea?
I operate a computer services company in Eugene, Oregon called "Eugene Computer Geeks". We do a lot of web design, and need incoming links to my site very badly. Lately I've been asking clients if they would link to me, but they almost always ask for a link in return. If we exchange links, does Google penalize my site? Would the incoming link be better for SEO if I'm not linking back to the other site? ALSO Is it possible that manually submitting my site to free, yet relevant web directories would hurt my rankings? It's not a big deal to me if it doesn't help my rankings, as I see a benefit to having my site listed, but wanted to make sure there wasn't a chance that it would hurt my rankings. As far as I know all the directories are free from SPAM, porn, warez, or anything like that. Thanks!
Link Building | | eugenecomputergeeks0