Help with Effective Meta Description
-
Can someone give me a sample of an effective meta description tag? All of the best practice stuff I read doesn't talk about how to raise CTR. It seems to me that this is a neglected area of SEO, and we want to do this right. Obviously, we will need to test.
For example, my main home page keyword is "IT Support"
Things I might want to put in the tag:
Free Network Assessments
100% Risk Free Trials
"Relentless IT Support" (Major Theme)
30 Years of Experience (since 1984)
Eliminate your IT Support Headaches Forever (Too long)
Call to action?
BTW, Thanks to everyone for your help. This is a great community. Solid advice from experts.
Here's an example of what I would create
Relentless IT Support Since 1984. Trust and Accountability. 100% Risk Free Trials. Contact us today for Free IT Assessment.
-
Are you any good at what you?
How wil the prospective customer benefit form hiring you?
Do you have satisfied customers ?
Who is your target audience?
You need to hit as many of these crucial points as possible. It's hard! Writing meta descriptions is a bit like writing haiku.
Mentioning both the free assessment and free trial may be a mistake. It's a mixed message that is overly complicated.
Maybe something like:
Thousands of satisfied customers love our over- the- top IT support. Find out why during your free trial. May we delight you?
or:
With over 30 years experience, we delight customers with our over-the-top 24/7 IT support. Ask for a free trial today.
-
Hi Rahul,
I prefer a short overview of what the page/company is all about with a call to action at the end. I also much prefer proper sentences and not bullet points or similar. Something like:
XXXXXX company has been offering trustworthy 24/7 IT support services since 1984. Contact us today for a free IT assessment and a 100% risk free trial.
Check out this serp preview tool, it is really useful in getting an idea of how your site will actually show up, I use it all the time! http://www.seomofo.com/snippet-optimizer.html
-
Based on my experiences sentences work better, but need to match the query as close as possible. Also, it is essential to use the target kw as naturally as possible and include a CTA.
-
Hi Rahul,
Your meta needs to have a call to action in it as well as containing your main keyword for that page. In my experience, I would suggest having your call to action first and then a reason why they would want to visit your website.
For example, "Contact us today for your free IT assessment from a company with nearly 30 years experience".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Divi Help!
I've added our phone number and email address in the header settings in Divi. For whatever reason, when I'm editing the header elements I can see it, but when I view the website it's not showing... I cannot figure out what the issue is. I've never run into it before. Also, the menu looks different, it does not match what it shows in the header elements edit area vs live site. XLRpuxghzHUN LxPX4iND6B 2ekykrCH7Pn
Intermediate & Advanced SEO | | LindsayE0 -
Wrong meta descriptions showing in the SERPS
We recently launched a new site on https, and I'm seeing a few errors in the SERPS with our meta descriptions as our pages are starting to get indexed. We have the correct meta data in our code but it's being output in Google differently. Example: http://imgur.com/ybqxmqg Is this just a glitch on Google's side or is there an obvious issue anyone sees that I'm missing? Thanks guys!
Intermediate & Advanced SEO | | Brian_Owens_10 -
meta robots no follow on page for paid links
Hi I have a page containing paid links. i would like to add no follow attribute to these links
Intermediate & Advanced SEO | | Kung_fu_Panda
but from technical reasons, i can only place meta robots no follow on page level (
is that enough for telling Google that the links in this page are paid and and to prevent Google penlizling the sites that the page link to? Thanks!0 -
Google not taking Meta...
Hello all, So I understand that Google may sometimes take content from the page as a snippet to display on SERPs rather than the meta description, but my problem goes a little beyond that. I have a section on my site which updates everyday so a lot of the content is dynamics (products for a shop, every morning unique stock is added or removed), and despite having a meta description, title and receiving an 'A' grade in the MOZ on page grader, these pages never show up in Google. After a little research I did a 'site:www.mysite.com/productpage' in Google and this indeed listed all my products, but interestingly for every single one Google had taken the copyright notice at the bottom of the page as the snippet instead of the meta or any H1, H2 or P text on the page... Does anyone have any idea why Google is doing this? It would explain a lot to me in terms of overall traffic, I'm just out of ideas... Thanks!
Intermediate & Advanced SEO | | HB170 -
Effect Of Restoring Old Website After Implementing 301 Redirects
After redesigning my old Drupal website and launching a new "improved" Wordpress version the new version is performing badly. Ranking is poor and conversions don't occur. I realize that my new design is bad (no call to action, poor structure, text heavy). New business inquiries have ceased. The site contains 450 pages. After spending $25,000 and a year of my life I see the new version is not an improvement! What would be the effect of reinstating the old version of the site and doing 301 redirects back to it? Would the old rankings be restored? I need to decide whether I should revert or focus on fixing flaws in the improved design. Any thoughts?? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Effects of having both http and https on my website
You are able to view our website as either http and https on all pages. For example: You can type "http://mywebsite.com/index.html" and the site will remain as http: as you navigate the site. You can also type "https://mywebsite.com/index.html" and the site will remain as https: as you navigate the site. My question is....if you can view the entire site using either http or https, is this being seen as duplicate content/pages? Does the same hold true with "www.mywebsite.com" and "mywebsite.com"? Thanks!
Intermediate & Advanced SEO | | rexjoec1 -
Improve change my Meta Description shows in SERP
I feel my meta descriptions are descriptive and fairly represent the info on each page of my site. However, Google frequently includes this "20+ items" in front of the snippet. I run a job site and each page list 20 jobs. What if I include a bit of coding in the Meta Description to include "Latest Jobs Posted TODAY's DATE" - since the jobs listed on the page will include a date. On each page there is also option to "Create Email Alert" and "save Jobs" maybe I should include writing about that as well? I have read all Google's documents on the importance of making Meta Des relevant for the page etc, so any good insight how increase my chances of getting the meta des displayed in the SERP would be appreciated. thank you, Kristian
Intermediate & Advanced SEO | | knielsen0 -
SEO on page content links help
I run a website at the bottom we have scroller box which the old SEO guy used to contain all of the crap content so we can rank for keywords not on the page and put all of the links in to spread the link juice into the other inner category pages (some of these pages are only listed on our innerpages otherwise). We are trying to remove this content and add decent content above the fold with relevant long tail keywords in (it is currently decent but could do with expanding if we are removing this large chunk of text in theSEO box and some long tail keywords will be missing if we just remove it) we can add a couple of links into this new content but will struggle to list the category pages not on the left hand navigation. If we were to list all of the pages in the left hand nav would we dilute the power going to the main pages currently or would we be in the same position we are now? For example at the minute I would say the power is mainly going to the left hand nav links and then a small amount of power to the links in the SEO content if we put these into the nav will it not dilute the power to the main pages. Thank you for your time and hopefully your help.
Intermediate & Advanced SEO | | BobAnderson0