Looking for a few hours of consult from an on-page/redirection SEO guru.
-
Hi! I could post our question here, but I think we will need an hour or so of questions and answers. Anyone consider themselves an on-page guru or redirection strategy guru?
Here is the breakdown:
1. We sell digital media.
2. Most of the pages that return for us in the serps are indexed Search Results pages. From the research we have done, these are our highest trafficked results, but also our lowest converters. We have hundreds of thousands of indexed and dynamic Search Result pages we need to deal with.
3. We are concerned about Panda eventually giving us issues with these indexed Search Pages.
4. We would like to 301 re-direct these indexed Search Results pages to applicable product pages.
5. Looking for advice on a strategy to do so which would include the best way to locate the pages we need to 301 in the SERPS, being careful that the 301 will help and not harm us, etc.
Note, we are just looking for a couple of hours of discussion and guidance. We don't need a massive SEO analysis or anything. Just looking for input and guidance on this one particular issue.
If you just want to answer here for free, hey, we won't complain, but are happy to pay for quality advice. PM if interested.
Thanks!
Craig
-
Hi Christy,
Thanks for responding! Actually I did check out that list, but no one really jumped out at me as having specific expertise related to this area + available for just a bit of hourly consulting so we can do the work in house versus a big time contract or a few weeks of analysis, etc. etc.
I'll take another look though.
Thanks!
Craig
-
Hi Craig - Have you checked out Moz's List of Recommended Companies?
-
Hi,
Well I will throw a couple of comments in the hat!
I have the same issue on a couple of ecom sites I monitor, internal search results are showing in the serps for various terms, and am pondering what to do about this because as you say, it doesnt seem very sustainable long term and you never know when the axe might drop.
My concern with what you suggest re redirects is two pronged:
1. If you are getting decent traffic and/or conversions from these terms currently, then you run the risk of losing these for who knows how long if the redirects for whatever reason don't sit well with google.
2. If you are redirecting what amounts to internal search queries would that not mean you would have to re engineer the search system/urls to some degree? That doesn't seem a undertaking to be taken lightly!
My thoughts might be to try a parallel approach in terms of letting the search results stay in the serps and at the same time working to boost the relevant product pages you were planning to redirect to.
If you can get those pages ranking for the same terms then if/when google decides your search results don't belong in the serps then you will have a ready made replacement to a degree. You could also try linking to the relevant pages at the top of the search results page instead of redirecting. This might help push the product pages higher and perhaps more importantly could help with your immediate problem of many visits but few conversions on these pages. That being said, wouldn't the search results page be linking to these product pages anyway?
My two cents!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
Will it upset Google if I aggregate product page reviews up into a product category page?
We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick
On-Page Optimization | | Deluxe0 -
Good sources of information for product page SEO from a manufacturers perspective
I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information. Retailers, however, aren't so ok. Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc. I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights? Thanks in advance
On-Page Optimization | | willheadlondon1 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
Are internal and external footers on all pages of a large website detrimental to seo?
Hi, I am doing an seo clean up of our site - we have about 12 footers on the bottom of each page plus an internal site map including core keywords. Most footers go to internal sites and some go to external sites which are replicated on those external sites linking back to ours. (these sites are part of the same large company but are not related in any way) Are these bad from an seo ranking perspective? Do the look like spam? We get considerable traffic from one of the external footers that is replicated on their site so need to weigh up what the best option is whether to keep the traffic or to loose it as part of the seo clean up. thanks
On-Page Optimization | | Pday0 -
How can I reduce Too Many On-Page Links? I am looking for best method through which I can reduce by on page link.
Hello, As I have the Pro Account in SEOMOZ . I have created the campaign for my website and I have seen the warring for on page analysis for Too Many On-Page Links. As per my knowledge in past it's matter that you can put maximum 100 links per page but now is it still matter or harm if pages has Too Many On-Page Links? And if yest then please let me know the best method to reduce my On-Page Links with out doing any major changes in website
On-Page Optimization | | jemindesai0 -
View all Page for Product Overview Pages
Hi everybody! We have an ecommerce site with product overview pages, where sometimes there are hundreds of products listed. Usually, we just display 30 and have a button where users can click to see 30 more - or all products listed at once. This is the overview page (as indexed in google): http://www.geschenkidee.ch/aussergewoehnliches.html
On-Page Optimization | | zeepartner
And this is the view-all page: http://www.geschenkidee.ch/aussergewoehnliches.html#all What should I do here? The product overview page will hardly generate more traffic by listing all products (because the overview page will rank for generic keywords, while the product keyword searches will be referred to the specific product pages themselves). I was originally thinking of using rel=canonical pointing to the view-all page. But this would just lead to longer load time. Should we just leave those overview pages or is there a best practice for how to deal with such pages? Thanks for your thoughts on this!0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0