How about a discussion on Penguin 2.0?
-
Penguin 2.0 was officially released today. I'm sure we've all seen Matt's video.
http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544
Ideas for building sharable, linkable content? New strategies? What to avoid, what not to do, etc?
Let's get a discussion going!
-
Amazing ..... this huge update (from what I read on other sites and listening to Matt) and almost nothing here on SEOMoz.....What is up with that.
-
Good point Maria. Google will be pretty unstable for the first little while. It's better to keep calm and carry on with good content
-
Daniel,
To your first point -- for my main keywords (which according to Google have been commercial in intent for the last few years -- i.e. the kw queries bring up only retail options) are now showing reviews from authoritative/journalistic sites. So for instance, "Men's Jeans" might have used to bring up all retail stores, now it might bring 8 stores (plus ads) and 1 or 2 "Men's Jeans" reviews from GQ or something to that effect.
But having said that, I started noticing this about a week ago...
-
Google penguin 2.0 rolled out today!
I saw many some changes on Google. -
A few observations from the many keywords and sites I monitor:
1. A lot of what I track is in reviews of various products. I've seen a big jump for Consumer Reports. In many instances they now have two listings and they are higher than where their one previously was. Anyone else seeing this?
2. I'm seeing a lot of new sites I haven't seen before, especially after the first page. In the top 20 of one of my main keywords there are 4 new domains that have never been there before...nor should they be. Horrible sites. One of them is [extremelylongkeyword2013] (dot) blogspot.com. It's pretty nuts to see that.
3. In every search, whether searching for the product or reviews of the product, sears, amazon and walmart are almost always the top three in some order. I'm even seeing Wikipedia higher than ever. This is a shuffle from what used to be.
4. I'm seeing a lot more about.com results than I did before.
5. I have noticed News results on almost every search, many unwarranted. Often the news results are appearing after the top 10.
6. No major shakeups on any of my own sites. Little bit of shuffling, some up, some down, but nothing major. Biggest winners I am seeing are consumer reports, sears, amazon and walmart.
-
I find that the first few weeks after an update the SEO world is awash with dangerous speculation. I'm excited to see some real data on sites that have recovered. Until then I'm going to try to avoid speculating.
-
To me it looks like larger authority sites are ranking better. I had a few top position drop to under position 5-10 (I deal with mainly local niches), and now see larger websites although not as relevant as mine doing better imo.
-
I'm with Jesse -- it will take a bit before we can tell anything conclusive, but I'll watch my site, and if I notice anything I will report and add to the discussion. I don't think it will be anything unexpected if you have been following what Google says and watching the trends within your markets for the past few weeks/months.
But we will see...
-
Will probably be awhile before we know anything concrete but my guess would be the same strategies of 1.0 apply toward 2.0. I'd imagine they just widened the umbrella, so to speak.
We'll see! I've got a close eye on a few sites I'm curious to see what will happen to...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow post Penguin update
As recent Penguin update makes quick move with backlinks with immediate impact; does Disavow tool also results the changes in few days rather than weeks like earlier? How long does it take now to see the impact of disavow? And I think still we must Disavow some links even Google claim that it'll take care of bad backlinks without passing value from them?
Intermediate & Advanced SEO | | vtmoz0 -
Curious what risk we are for Panda 4.2 update
We are curious to know what the MOZ community thinks about our level of unique content on the following profile and if the community thinks we are currently at risk / susceptible for a Panda 4.2 Penalty. We have profiles on over 4,000 colleges (https://www.noodle.com/colleges/coUD/williams-college) some are more populated with content than others. We've already taken action to noindex several hundred thousand profile URLs (https://www.noodle.com/tutoring/tc2d9be/eye-level-center-of-tribeca) which currently publish less original content. Curious how other major vertical search websites approach this problem (a la Glassdoor, Yelp, TripAdvisor, etc) As always - the feedback from this community is priceless!!
Intermediate & Advanced SEO | | abargmann0 -
How to know website is hit with panda or penguin?
My Website traffic and keywords dropped day by day. How can I know website is hit with panda or penguin. Website is - 24hourpassportandvisas. com
Intermediate & Advanced SEO | | bondhoward0 -
Has My Site Been Hit by Panda 4.0?
I operate a New York City commercial real estate web site (www.nyc-officespace-leader.com). Ranking and traffic have dropped steeply since early June. Around May 20th a new Panda update was launched by Google and I wonder if that could partially explain the drop. My site contains the following: -300 listing pages. These are product pages and often contain less than 100 words. Many have not been changed in two years. -150 Building pages. These contain less than 220 words. Many have not been changed in two years. -40 blog pages. We have been adding 1 or 2 per month. -50 or 60 neighborhood and type of space pages. These contain 200-600 words. Could our drop in traffic be due to Panda? I might add that an upgraded version of the site with new forms, a modified right rail an header was launched on June 6th. Also, we submitted a disavow file with Google on April 20th for about 100 toxic domains, one third of the 300 domains that link to us. In order to take remedial action we need to understand what has happened. Any ideas??? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
1 site on 2 domains (interesting situation, expert advice needed)
Dear all, i have read many posts about having one content on 2 different domains, how to combine those two to avoid duplicate content. However the story of my two domains makes this question really difficult. Domain 1: chillispot.org ( http://www.opensiteexplorer.org/links?site=chillispot.org ) The original site was on this domain, started 9 years ago. That time the owner of the domain was not me. The site was very popular with lots of links to it. Then after 5 years of operation, the site closed. I have managed to save the content to: Domain 2: chillispot.info ( http://www.opensiteexplorer.org/links?site=chillispot.info ) The content i put there was basically the same. Many links were changed to chillispot.info on external sites when they noticed the change. But lots of links are still unchanged and pointing to .ord domain. The .info is doing well in search engines (for example for keyword 'chillispot'). Now i managed to buy the original chillispot.org domain. As you can see the domain authority of the .org domain is still higher than the .info one and it has more valuable links. Question is: what would be the best approach to offer content on both domains without having penalized by google for duplicated content? Which domain should we keep the content on? The original .org one, which is still a better domain but not working for several years or the .info one who has the content for several years now and doing well on search engines? And then, after we decide this, what would be the best approach to send users to the real content? Thanks for the answers!
Intermediate & Advanced SEO | | Fudge0 -
2 pages lost page rank and not showing any backlinks in google
Hi we have a business/service related website, 2 of our main pages lost their page rank from 3 to 0 and are not showing any backlinks in google. What could be the possible reason. Please guide me.
Intermediate & Advanced SEO | | Tech_Ahead0 -
Website Survived Last Year Penguin & Panda Updates but dropped Jan 2013?
Hi, I have a website which was gaining good rankings through 2012 and even looked in pretty good shape after all of the Penguin and Panda updates in 2012 but in Jan 2013 the sites rankings have been very poor as it dropped for all terms. It is still in the index and webmaster tools shows the sites keywords but is showing places of 100 or so rather than 10 - 16 in the seeps. The website is www.mywebsitehosting.org Any ideas why this has dropped in January and what can I do to fix it? Thanks. P.s I have made a change to the homepage content but inner pages for the website also dropped to which have the same content as they did a few months ago.
Intermediate & Advanced SEO | | firebubble0 -
Why would my domain authority drop 2 points in the last week?
My domain authority went from 51 to 49 in the last week. I haven't done any shady link building or really changed anything on the site. It is an ecommerce site so there is new product always added and we also have a full content magazine, so new content is added every monday and tuesday. The only thing that has happened is a press release went out on PRweb about a collaboration we've done.
Intermediate & Advanced SEO | | elubes0