How about a discussion on Penguin 2.0?
-
Penguin 2.0 was officially released today. I'm sure we've all seen Matt's video.
http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544
Ideas for building sharable, linkable content? New strategies? What to avoid, what not to do, etc?
Let's get a discussion going!
-
Amazing ..... this huge update (from what I read on other sites and listening to Matt) and almost nothing here on SEOMoz.....What is up with that.
-
Good point Maria. Google will be pretty unstable for the first little while. It's better to keep calm and carry on with good content
-
Daniel,
To your first point -- for my main keywords (which according to Google have been commercial in intent for the last few years -- i.e. the kw queries bring up only retail options) are now showing reviews from authoritative/journalistic sites. So for instance, "Men's Jeans" might have used to bring up all retail stores, now it might bring 8 stores (plus ads) and 1 or 2 "Men's Jeans" reviews from GQ or something to that effect.
But having said that, I started noticing this about a week ago...
-
Google penguin 2.0 rolled out today!
I saw many some changes on Google. -
A few observations from the many keywords and sites I monitor:
1. A lot of what I track is in reviews of various products. I've seen a big jump for Consumer Reports. In many instances they now have two listings and they are higher than where their one previously was. Anyone else seeing this?
2. I'm seeing a lot of new sites I haven't seen before, especially after the first page. In the top 20 of one of my main keywords there are 4 new domains that have never been there before...nor should they be. Horrible sites. One of them is [extremelylongkeyword2013] (dot) blogspot.com. It's pretty nuts to see that.
3. In every search, whether searching for the product or reviews of the product, sears, amazon and walmart are almost always the top three in some order. I'm even seeing Wikipedia higher than ever. This is a shuffle from what used to be.
4. I'm seeing a lot more about.com results than I did before.
5. I have noticed News results on almost every search, many unwarranted. Often the news results are appearing after the top 10.
6. No major shakeups on any of my own sites. Little bit of shuffling, some up, some down, but nothing major. Biggest winners I am seeing are consumer reports, sears, amazon and walmart.
-
I find that the first few weeks after an update the SEO world is awash with dangerous speculation. I'm excited to see some real data on sites that have recovered. Until then I'm going to try to avoid speculating.
-
To me it looks like larger authority sites are ranking better. I had a few top position drop to under position 5-10 (I deal with mainly local niches), and now see larger websites although not as relevant as mine doing better imo.
-
I'm with Jesse -- it will take a bit before we can tell anything conclusive, but I'll watch my site, and if I notice anything I will report and add to the discussion. I don't think it will be anything unexpected if you have been following what Google says and watching the trends within your markets for the past few weeks/months.
But we will see...
-
Will probably be awhile before we know anything concrete but my guess would be the same strategies of 1.0 apply toward 2.0. I'd imagine they just widened the umbrella, so to speak.
We'll see! I've got a close eye on a few sites I'm curious to see what will happen to...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi. Has anyone seen a drop in their PA recently? We have over 40 clients and 80% dropped and it has been like this for the past 2 months. I wanted to check if other websites are also experiencing this drop or is it just us?
I'm specifically asking for drops happened in the last 2 months, because before that we had a normal trend. Some websites would go up in their PA rankings and some would drop. But seeing 80% of our clients drop like this is just weird. Just wanted to see if other market leaders are also having the same issue so I can stop attributing it something X-Filish! Our clients are all .EDUs if anyone was wondering. Also the maximum drop has been 4 points in a month.
Intermediate & Advanced SEO | | AP_Search0 -
Penguin hit Website - Moving to new domain
Hey! I am working on a Penguin hit Website. Still ranking for all brand keywords and blog articles are still being returned in Google SERPs, but the website is showing up for only 3 or 4 money keywords. It is clearly a penguin hit as it was ranked 1st page for all money keywords before latest update (3.0). We already did a link cleanup and disavowed all bad backlinks. Still, the recovery process could take over 2 years from previous experience, and in 2 years, the site will suffer a slow death. Solution: We own the .com version of the domain, currently being served on the .net. We bought the .com version about 6 years ago, it is clean and NOT redirected to the .net (actual site). We were thinking about moving the whole Website to the .com version to start over. However, we need to make sure Google doesn't connect the 2 sites (no pagerank flow). Of course Google will notice is the same content, but there won't be any pagerank flowing from the old site to the new one. For this, we thought about the following steps: Block Googlebot (and only googlebot) for the .net version via robots.txt. Wait until Google removes all URLs from the index. Move content to the .com version. Set a 301 redirect from .net to .com (without EVER removing the block on googlebot). Thoughts? Has anyone went over this before? Other ideas? Thanks!
Intermediate & Advanced SEO | | FedeEinhorn0 -
Penguin recovery, no manual action. Are our EMD sites killing our brand site?
Hi guys, Our brand site (http://urban3d.net) has been seeing steady decline due to algorithm updates for the past two years. Our previous SEO company engaged in some black-hat link building which has hurt us very badly. We have recently re-launched the site, with better design, better content, and completed a disavow of hundreds of bad links. The site is technically indexed, but is still nowhere in the SERPs after months of work to recover it by our internal marketing team. The last SEO company also told us to build EMD sites for our core services, which we did: http://3dvisualisation.co.uk/ http://propertybrochure.com/ http://kitchencgi.com/ My question is - could these EMD sites now hurting us even further and stopping our main brand site from ranking? Our plan is to rescue our brand site, with a view to retiring these outlier sites. However, with no progress on the brand site, we can't afford to remove these site (which are ranking). It seems a bit chicken and egg. Any advice would be very much appreciated. Aidan, Urban 3D
Intermediate & Advanced SEO | | aidancass0 -
We haven been hit by penguin 2.0 what to do?
Hi, Last week we got hit bij penguin 2.0. Our sites dropped on most keywords on average 10 places. We had a steady place for 2 to 3 years. We have site-wide links in the top of our websites to the other websites ( about 9 e-commerce sites). Today i have put rel= "nofollow " tags in all these links (accept on the hompages). To prevent spammy links. Is there anything else we can do ? Url ww.klokkenpaleis.nl most important keyword = klokken ( previous position, 2nd place) search engine = google netherlands Thanks a lot for your help.
Intermediate & Advanced SEO | | GTGshops0 -
2 links from the same external page question
Hi, I have always thought if 2 links on a single page, both going to the same url wouldnt pass PR from both. I watched a Matt Cutts vid and he was saying in the original algo it was built in that both links would pass PR. So for example if I guest posted say 1000 words and this article had 2 links pointing to the same url would they both work? Cheers
Intermediate & Advanced SEO | | Bondara0 -
How can this site rank post panda/penguin?
I am doing link building for an adult dating comparison website. One of the main competitors though, having checked their backlink profile have anchor text that is not varied at all. In fact many, many links that are all the same. How can they possibly rank in the post panda/penguin era? In fact they're at number 2! The site is an adult site and it www.f hypen buddy.co.uk if anyone wants to runa backlink check on OSE. Any help greatly appreciated!
Intermediate & Advanced SEO | | SamCUK0 -
How do I get 2 column Google sitelinks instead of one line sitelinks?
Currently, if you search for my site's brand name on Google, we are the top result. However, rather than having 2 columns of sitelinks, there is just one line of 4 sitelinks. When you search for the site's domain (sitename.com), you get the full 2 columns of sitelinks. Are there any strategies for getting the 2 columns on more than just the domain name search? At the very least, I'd like to get 2 columns to appear when you do a brand name search, but it'd be great to get 2 columns of sitelinks for our top search queries as well. Thanks for the advice...
Intermediate & Advanced SEO | | BostonWright0 -
Wordpress or Joomla? Discussion
Hi All I'm about to start on a new project where I've been having lots of discussions with the developers involved on the merits of both wordpress and joomla. I'm experienced with wordpress but haven't really done too much with Joomla. I've found some general info on Joomla online, most issues seems to be around duplicate content, but can't seem to find too much else. Therefore I thought I'd throw it out there for discussion as I'd love to hear from those of you who have used both CMS's and the drawbacks/ pitfalls or plus points in both. The project is based around a non transactional site, offering a service, but no product. There's lots of thought leadership type content planned, either through interviews, surveys, articles, video etc, and some linkbait etc. Lot of content will also be newsworthy so keep Google news etc in the back of your mind too. Lots of social integration too... Looking forward to hearing what you might have to say Mozzers.
Intermediate & Advanced SEO | | PerchDigital1