Google Plus and Large Multiple-Language Website
-
I work for a corporation who has about 30 international versions of their website. I have an internal question asking me if we (our company) benefits (SEO wise) more from having multiple Google Plus pages or just one. I'm not familiar with how/if Google translates their pages but I'm quite sure someone here is!
Is it better to have a Google Plus page for each language or to have one for all languages? We have different websites for each country if that helps.
-
I wonder why nobody remembers that Google+ has one great features that makes everything about targeting really simple: Circles.
You can have just one business page for your site and that segment your different users in country/language specific circles so to update in different languages notifying the update circle by circle. Doing so, the Circles targeting others languages/countries won't see it.
Splitting Google Plus presence is not the best because you are dispersing the power the business page may have.
The only exception, IMHO, is when the business as a strong local presence in another market, hence it can be better to give to it a strong Google Plus identity too.
-
We have a similar issue (Belgium has 3 official languages - Dutch, French and German (Dutch and French are the main languages spoken)).
I prefer that when I follow a Google+ company/brandpage, I don't want to see updates from that company/brand in a non-native language of myself. Therefore at the moment, we create a Dutch Google+ page AND a seperate French Google+ page. At the moment Google+ isn't able to segment updates to country or language, so seperate pages for different countries and languages would be a current best practice imo.
Facebook had a similar approach at first but changed that approach which means you can segment Facebook company/brand updates to specific languages. Fans of your page who's setttings are in dutch, will only see the dutch updates the page publishes and fans who's settings are set to french, will only see the french updates.
I would think that Google+ will eventually evolve into something similar and therefore multiple Google+ pages for different languages will become obsolete. The question is when? When Google decides to add this functionality, many Google+ pages will have to get merged together or deleted.
Using Circles is one way of dealing with this problem. But for us, it is very difficult to determine if a person's main language is either french or dutch. Other solutions are always welcome!
-
Hi Zach - Gianlucca provided you with a great solution. Has your question been answered, or do you need any clarification on this issue? Please let us know, thanks!
-
Absolutely not!
That's simply crazy!
Check my answer below.
-
One of the best things of Google+ are the Circles, hence why don't use them in order to segment your audience.
30 Circles as are the countries targeted.
Surely that is easier to admin than having 30 Google+ Business Profiles.
-
Lol let me flag your answer as the best answer then
-
Ok. After thoroughly researching this topic I have come to the conclusion, what I initially thought, that a Google+ Page for each website/language is not only the best practice, but the only way. I came to this conclusion by finally determining that Google only allows one Google+ Page per website (or business location), so I know it’s not technically possible to have one Google+ Profile/Page for multiple websites and in our case, multiple languages/physical business locations.
So the best course of action is to create a separate Google+ Page for each website/location. AND since there is not place on the Google+ Page admin area to change the language (it’s only on the Account level), it appears as though you will need to have a different Google Account for each location as well.
Answered my own question, I hope this helps someone!
-
Good point about the rate of adoption.
A user can set their preferred language(s) in Google's settings so this dispels my theory that some sort of question would need to be asked. Man this is a tough one. I might just create a test page to figure it out. Thanks!
-
To tell you the truth, i m guessing like you are .
but the most important thing is driven by the audience/user. if they have a huge audience in Dubai for example then having a Google Plus page in arabic is definitely the way to go. but you will go ahead and face another problem is the adoption rate of google + in that region or language.
-
No, it's all one business to my knowledge, just different sub-domains and some tld's per country.
This is a VERY difficult question to find information on, I've been looking for hours, touched IRC, asked on Google+ (my SEO circle)...
Basically you can create an account in any language and change the language on your account. I've have found that Google allows for multiple +1 buttons on one page to share content with for multi-language websites because apparently the Google+ URL is different for each language, but I have not found any recommendations for best practices on this subject at all.
My first assumption is that a user would probably like to view a Google+ Page in his/her preferred language which means they would probably be asked that question upon arrival on the page, which they are not... so if there was only one Page for multiple languages, wouldn't the user have the ability to view a page in his/her preferred language? I'm looking for some indicators I can make a educated inference with. This is one.. Any thoughts on some others?
-
business wise, is each site (country tld) controlled by a different business entity in that region or country ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best strategy for Multilanguage Google+ Business Page(s) & rel publisher
Hello! I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de. 1/ Now, how to handle that in Google+?
Social Media | | antoine.brunel
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites? ==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)? 2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890 Thanks for enlighting my blurred mind about Google + multilingual strategies!0 -
How can I optimize my Funny Pictures website [off-page]
I am trying to optimize my funny pictures website off-page. These are the things I have done so far, please add your suggestion ... 1. Added the website to high ranked website directories. 2. Created a twitter account. 3. Facebook fan page. 4. Google plus fan page. 5. Add social sharing buttons. I would like to get relevant links, but it seems impossible,
Social Media | | FarrisFahad
please check out my website and write your suggestion ... http://www.picturepunches.net Regards
FarrisFahad0 -
SEO difference between having a Google+ Brand and Google+ Business page?
Functionally the Google+ Brand and Business pages seem to be exactly the same, but does having one or the other have an effect on SEO? Is it better to have both?
Social Media | | HireSpace0 -
Anyone just see a massive drop in URL Likes on their websites?
I just saw a big drop in Facebook URL Likes on my clients' websites. Has anyone else seen this too? Looks like Facebook is cleaning out the SPAM Likes.
Social Media | | Francisco_Meza0 -
Slow Website Crawling
My URL is: aa-rental.com
Social Media | | tanveer1
I lost all of my ranking in google organic since Sept. 26th. I have resubmitted the site to google. But the site is indexing very slow. It has crawled 125/400 pages and it is just not crawling any more pages since two weeks ago.0 -
Google+ - Is it worth it?
I've been looking at putting some of my companies on Google+ but I've just done some quick research and it doesn't seem like many of our competitors or even any in our industry is on there. I have heard that by having a Google+ presence it will help your organic search ranking. However, I'm not sure how true this is. Is it worth setting up a Google+ page if it's likely that you're not going to get much activity on it?
Social Media | | AAttias0 -
Finding google + influencers
I'm trying to sink my teeth into the power (or future power) of Google +. I would like to find people who are already well connected with Google + (in the military space). I can easily find Twitter and Facebook lists to see who is being followed and who the active users are, is there anything like that for Google +?
Social Media | | StreetwiseReports0 -
Dear SEOMoz and SEOMoz pro members, can any of you spare a Google + invite for a fellow pro member? please?!
[email removed by staff -- like comments say, let's PM this information rather than have it indexed]
Social Media | | richcowley1