Links in product UI
-
We have a SaaS product that places a UI on our clients' websites. The UI often includes a link back to us. Think Live Chat (it's not, but the idea is similar) where the chat UI has a link "Live Chat by CompanyA". But our solution is not hosted - it's part of our customers' page. Our customers are big, enterprise companies (e.g., American Express).
Does this provide any value in terms of inbound linking? Would it introduce Penguin risk to have the product name as an anchor text link (think "Live Chat by CompanyA" with Live Chat as the link)?
Are there considerations I should think about? We're updating our standard UI, so it's a good time to make sure our SEO strategies are sound here.
-
If the companies you are working for are as big as you say then link your brand for two reasons:
1. Most importantly - if your clients catch on to what you are doing they might view it as ethical, especially if they hire their own SEO person who is a purist.
2. If you're getting thousands of links for the same word over and over and over it could be over optimization...
My suggestion was to link the whole sentence as it accomplishes all your intended goals.
Alternatively, If you want to go this route, set up some sort of spinner. Link Live Chat, then your brand instead or maybe the whole thing so that across all domains you get different links altogether.
-
I would link the brand name instead of the keyword anchor text and optimize your actual page to rank for the "live chat" keyword. If you link the "money" anchor text, you risk the chance of over optimization (especially if its sitewide).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for a Product Domain
Hello there, I wanted to thank you all in advance, you have been very helpful with your insights so far. One of our clients is starting a new domain for a specific product he has. The client is providing his products in canada/usa. (For exemple, let's stay "nike.com"(company) just launched "jordan.com"(line of product) and wanted to rank "jordan.com" higher. I was thinking about starting with citations for the new domain/product. The thing is, since its a product, it feels wierd to do citations as usual and start a GMB account. In your opinion, what is the best way to start SEO with a product specific domain? Is citation or GMB still a good idea?
Link Building | | H.M.N.0 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
Removal of Bad Links
Before I started doing SEO for the company I am currently working in, they had an Indian company doing loads of spammy SEO work for their site. My question is as follows; should i try to remove the links that were inserted there. I am doing link building now in a natural way, which obviously takes days to get a link - not minutes. I'm worried that the link profile is full of years of spammy links and I can't dilute it as fast as I would like. Here are a few links to different sites that the company created links on: http://youdoze.com/ http://www.video-bookmark.com/ http://mylinkvault.com/ http://www.puplinks.com/ http://huzoo.com/ How do I go about this?
Link Building | | EcomLkwd0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Asking a repoter for a link.
A customer of mine had a new channel come to their place of business today in regards to valentines day (they are florists). They shot a video and wrote an article. Only problem is they only mentioned the business name and no link to the website. Has anyone had experience with reaching out to reporters and asking for a link in this type of a situation. Is a telephone call or email better?
Link Building | | waqid1 -
Link values
I have an interesting question, it's more to see other peoples opinions than looking for an exact answer, as I know noone can give that. If you had a good link on harvard.edu.. how many very low quality links on low DA domains that are full of junk, would you need to match the harvard link... if all other factors were equal. I'm gonna go for 500.. I've had great results with a few high DA/trust links. I'm not looking for anyone to give me a definative answer, just curious as to the views of other SEOs 😄
Link Building | | PeterM220 -
Porn link ...
I just ran https://www.majesticseo.com report for back links and showed me that I have one link at porn site ... not sure if it will be appropriate to post it here. The link was discovered on 03.05.11 and when I visited today link is not there... I dont know who put that link there. Can I get penalty for that from google? Can it be a mistake?
Link Building | | DiamondJewelryEmpire1