Website.com/blog/post vs website.com/post
-
I have clients with Wordpress sites and clients with just a Wordpress blog on the back of website. The clients with entire Wordpress sites seem to be ranking better. Do you think the URL structure could have anything to do with it? Does having that extra /blog folder decrease any SEO effectiveness?
Setting up a few new blogs now...
-
Thanks for jumping in Dan! I think that it might be a niche issue. I am just trying to rule out any technical stuff. We actually do put out white papers, ebooks, infographics, webinars, etc. on a monthly basis. The traffic has been steadily increasing through social and referral sources but organic has been a bit slower. Something like 10% unique year-over-year. It could just be due to the size of the local search market.
-
Hey PortlandGuy
First off, yes, I would put the blog in /blog if it's within a bigger website. But... what that said, I don't think these two buckets (blog VS site + blog) really have any distinction on the rankings. What works for some niches won't work for other, so adding 12 posts a month might be great for certain industries, but others maybe not. Some industries, putting out 2 or 3 really in depth and solid pieces of content (like white papers, ebook, video etc etc) could go a lot longer then a bunch of blog posts.
-Dan
-
Hey, I saw that one.
-
No I will check it out... Thanks for the info!
-
Interesting....
So, you don't think url structure matters in terms of seo?
All three of these URL should perform just the same?
-
As long as the path is crawlable that extra folder has absolutely no benefit or any negative effect on SEO. Keywords in folder name / URLs to not help push rank.
-
Have you watched the mozinar the other day from Dan Shure about answers to Wordpress questions? This might help you http://moz.com/webinars/hands-on-answers-to-the-most-asked-wordpress-qestions
-
Yea - maybe the niche but you should always try to improve your CTR in webmaster tools. Whats the search impressions? Thats what makes us SEOs.. because we always ask: why is this ranking and not this.
I would go check out this: http://www.matthewwoodward.co.uk/reviews/buzzbundle-review-how-i-drive-traffic-to-my-blog/ - Buzz Bundle is the only tool I use for SEO. Each Product, Post, Landing Page I want to rank..
-
Thanks for the responses! I was thinking it might have small impact but not much. I prefer to set-up websites without it if at all possible.
We have been adding about 12 new posts per month to a website for just over a year now and the traffic is just not taking off. It's been sitting at ~80 visitors a day for awhile. When I look at GA I can see the blog posts are not getting a lot of impressions. Not sure what is causing it... Could just me the niche. It a local company in the Phoenix market.
When we add content like this for our other clients traffic starts to go right up...
-
It would have a slight impact , but I assume its going to be very minimal as long as the overall length of the url is reasonable.
If you are setting up new one I would say go for the ones without blogs, as long as yo plan to deliver site content through wordpress. If you plan to use wordpress only as a blog for the site then throw it in a blog sub-folder.
-
If its a informational site with a blog, and you're using wordpress pages for the front of the site. It make since to have the blog its own "folder" - it makes since to filter down in google analytics because you have something to "hold on too" but I'm sure having blog in the URL does not decrease value its just how you want to structure your site.
If you wanted to send me links via PM and add me on analytics, I can take a look and let you know what I think. Have you checked WMT and see what pages people are landing on and the CTR?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Temporarily redirecting a small website to a specific url of another website
Hi, I would like to redirect a small website that contains info about a specific project temporarily to a specific url about this project on my main website. Reason for this is that the small website doesn't contain accurate info anymore. We will adapt the content in the next few weeks and then remove the redirect again. Should I set up a 301 or a 302? Thanks
Intermediate & Advanced SEO | | Mat_C1 -
SEO Strategy - Content/Outreach/Links
Hi everyone I'm trying to prioritise my tasks for 2018 & wondered if anyone had any useful templates they use? In terms of SEO tasks, my priority was going to be content/outreach/links - Focusing on user guides/blogs onsite Then outreach articles/some PR that doesn't go against Google guidelines offsite. My struggle with the onsite content/blogs we produce is we have no real social media plan/manager so my content outreach always seems hampered by this. I've tried taking on some of the social stuff, but this ends up being too much for just me to do. I wondered if there were any other SEOs who face this issue and who have found some good solutions? I'm stuck in a bit of a rut and can't seem to effectively push forward with outreach/content writing. Thank you Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Blog on Custom Website - WordPress Alternatives
Howdy folks. I'm trying to find any good alternative for adding CMS blog to custom website. Most people, us included, are using WP, but, as we know, it's really painful to work with, easily hackable etc etc. So, I wonder if anyone knows of a blog platform, which can be installed on our own websites for blogging, but without drawbacks of WordPress. Any nudge in correct direction will be appreciated. Thanks!
Intermediate & Advanced SEO | | DmitriiK1 -
Should I write a new page or a blog post?
I am trying to rank for a local SEO term on a website for a national company. Should I write an optimized blog post, or optimized site page? Does it make a difference? Thanks!
Intermediate & Advanced SEO | | aj6130 -
Blog Traffic
Hi all, As of today, we put up approximately 900 high-quality, 100% original articles on our blog. However, we have not been able to generate any good traffic since July when it was first launched (blog.ostanding.com). Any suggestion would be greatly appreciated! Thanks again.
Intermediate & Advanced SEO | | businessowner0 -
Merging websites
My company (A) is about the merge with another company (B). The long-term plan is not to keep their brand or website. In terms of the merge process, I have been doing a bit of research and this is how I'm thinking about doing it so far., which is open minded about changing... On the homepage of company B, do a 302 redirect to an information page on the same website which details the merger. This will only be for a year. After a year has passed, do a 301 redirect to the homepage of company A Do 301 redirects from all other pages to similar pages on company A. For pages that don't correspond, either do a 302 to the 'merger detail page', or do a 301 to the homepage of company A. Bring across any content that is effective at driving traffic. Contact all high authority websites that have links to company B and request for them to be updated. Any tips/corrections appreciated. Stu
Intermediate & Advanced SEO | | Stuart260 -
Removing A Blog From Site...
Hi Everyone, One of my clients I am doing marketing consulting for is a big law firm. For the past 3 years they have been paying someone to write blog posts everyday in hopes of improving search traffic to site. The blog did indeed increase traffic to the site, but analyzing the stats, the firm generates no leads (via form or phone) from any of the search traffic that lands in the blog. Furthermore, I'm seeing Google send many search queries that people use to get to the site to blog pages, when it would be much more beneficial to have that traffic go to the main part of the website. In short, the law firm's blog provides little to no value to end users and was written entirely for SEO purposes. Now the law firm's website has 6,000 unique pages, and only 400 pages of the site are NON-blog pages (the good stuff, essentially). About 35% of the site's total site traffic lands on the blog pages from search, but again... this traffic does not convert, has very high bounce rate and I doubt there is any branding benefit either. With all that said, I didn't know if it would be best to delete the blog, redirect blog pages to some other page on the site, etc? The law firm has ceased writing new blog posts upon my recommendation, as well. I am afraid of doing something ill-advised with the blog since it accounts now for 95% of the pages of the website. But again, it's useless drivel in my eyes that adds no value and was simply a misguided SEO effort from another marketer that heard blogs are good for SEO. I would certainly appreciate any guidance or advice on how best to handle this situation. Thank you for your kind help!
Intermediate & Advanced SEO | | gbkevin0 -
SubDomain vs. SubFolder
I know this subject has been discussed many, many times before. But it is now 2013, and Google continues to tweak and change their algo to build upon the best delivered results for users. So the questions are: Does Google still treat subdomains as a completely separate and unique domain from the root? If so, is it a good SEO strategy to split up, when it fits, a website into subdomains with links pointing back to the root or main domain? As a company we have several subdomains with some of our categories. For example our main site is www.iboats.com. This site has all our boat products. But we set up subdomains several years ago for the following: boatcovers.iboats.com boatpropellers.iboats.com biminitops.iboats.com And we have our fourms as a subdomain: forums.iboats.com Splitting them out were originally done for SEO reasons, but now is more for better managing our main categories. It appears that Google is treating our subdomains as part of our main root domain anyway, so I don't see the SEO value anymore. If we were to move the subdomains into subfolders of the root, I'm wondering if we might see a boost in SEO value having more pages within the main website? I'd be interested in everyone's thoughts on this subject.
Intermediate & Advanced SEO | | tdawson090