Huge Drop in Rankings
-
I just (this week) experienced a huge drop in rankings for one of the keywords that I was sitting in second spot on Google US. 'What Should I Read Next' I dropped to 82, but none of my other keywords suffered a similar drop. Any ideas?
Webmasters offers no clues as of yet either. I was doing link building through blogs and some article sites, but it was all white hat as far as I know.
-
Not doing that, thanks though.
-
Thanks Oleg,
So if I build more links to the page with different anchor text and more links to the homepage it should fix the problem? Or is it more of a long-term penalty from Google?
-
And as an aside, the links in Q&A are nofollow, so it's not a place to use to build or diversify your anchor text to your site.
-
My guess is Penguin - specifically because it 1) a single page that was effected and 2) the anchor profile for that page. You built a lot of links to that specific page with the same anchor text. In fact, you have more links to that page/anchor text than branded to your homepage. I would build more links to your homepage with your brand/URL as well as more diversified links to your /what-should-i-read-next/ page.
Cheers,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What weight can 1 huge inbound backlink carry and how long does it take for Google to recognize
My DA is only 22. I got a beautifully crafted dofollow backlink from a site with a DA of 94 and an AHrefs rank of 98 (the 98th most valuable domain in the world) 2 parter- 1. How much do you think one link like that will affect my DA and rankings? (i understand this is subjective - looking more for opinions) 2. How long before MOZ and Google Search Console see the link? It has been 10 days and the link is not showing up on either yet. I know the best thing to do is put my head down and keep building links rather than focusing on "when" and "how much" but I'm getting antsy and curious for the community's opinion. Thanks, Ryan
Link Building | | RyanMeighan1 -
How Are Competitor's With Zero Links (According to SEOmoz) Ranking Highly?
Hey everyone! This is my first post in the community after just signing up for SEOmoz. I've already got a ton of value from this community so I'm looking for to giving back as much as possible. The keyword gets 8000+ monthly searches on Google. Not so many, but the keyword indicates high buying intention. The funny thing is that the top ranking page has 0 backlinks (according to OSE). It seems as though there are some black hat tactics being used, as I doubt that they are ranking solely with on-page optimization. Any idea what's going on? Have you guys/gals seen this before?
Link Building | | EdLeo0 -
Massive drop off in my google rank. Why?
Hi recently I've noticed a steep drop in my google ranks for a couple of my sites. I was at 2 then I fell to so that I'm not even in the top 50. Can anyone help explain the massive decrease?
Link Building | | FPK0 -
Ranking strategy -which pages to rank?
Hi, I hope you can help. I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on? Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords? If so how many keywords should you optimise for from your home page to get the most clout? Im a little confused about which strategy would be the most effective. Many thanks.
Link Building | | rpoon0 -
How to out rank well with category page for high competitive keyword?
This is really silly question to ask over here! But, I have to drop my mind bubble after long R & D and efforts! Right now, I am working on Patio Umbrellas keyword and want to out rank with following landing page. http://www.vistastores.com/patio-umbrellas I have implemented too many ways on this page since January 2012. Right now, my website is in top 20 position with this keyword. I want to achieve top 10 ranking with Patio Umbrellas keyword. Now, I have certain limitation to make changes on web page. This is client requirement. So, I have to drill down more with link building. I have started work on link building on since February 2012 and rank well with keyword. Now, I'm searching for link building way which help me to improve ranking in short time frame. I don't want to do any single activity on this page which is UN-productive for me. If you have any on page inputs so it may help me more. SEOmoz is really big source to search and justify answer but, I want to add expert advice in it. Thanks,
Link Building | | CommercePundit0 -
BBB.org Listings and Local Rankings
So I joined the BBB for 1 of 3 stores we have located in difference cities and states. My local rankings dropped in all cities except the one that's registered with the BBB. Coincidence? Anyone experienced something similar?
Link Building | | schmeetz0 -
How to improve ranking on .com vs 'local' .no
Hi I am ranking 1st for my main keyword (barneklær-childrens clothing) on google.no. I got a bit surprised to see we are close to bottom of page 2 for same keyword on google.com. This keyword is as you probably understandreally country specific because the norwegian letter -æ . So if I take a look at the list at google.com its really the same sites I am outranking on .no. For this keyword local stats pr month is 22k and global is 29k (from google adwords). Even though our site is norwegian only - all of the global traffic is relevant due to the fact that this is a norwegian only word. Main reason we are ranking first on google.no i think is that we ve had articles on the strongest and most relevant blogs in Norway. I am guessing we somehow need to improve our international linking profile - right ? Do i then need US sites ? Is it enough with sites outside Norway? Any suggestions, its not easy to get international links to a norwegian site only dealing with childrens clothing. Thanks in advance... Dan Lærum
Link Building | | danlae0 -
Linkbuilding from sites with lower Domain Authority and Page Rank than mine?
I have decided to approach all my suppliers and ask them for a link. If their site has a lower PR/DA than mine (PR4, DA43) is is it still worth asking them from a link, given the time that needs to be invested in this type of link building?
Link Building | | Tman30