Results for wrong keyword
-
I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
-
Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
-
There are no 301's that this could be happening with .
-
Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
-
Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
-
Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
-
Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
-
Maybe from someone's custom search?
-
No, I guess that couldn't be the case if they're landing pages on your domain.
-
Maybe your analytics code is mistakenly being used on some other site?
-
I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Opportunities in Insights Area Suggest SPAM Keywords?
Happy Holidays Moz family, We were recently reviewing our insights on an account and the keywords suggested were: 1. malibog pinoy sex story 2. desi bhabhi ki chudai 3. cennai mamies pundai mulai Clearly these are SPAM or something. We have run malware scans of the site, used Google Webmaster tools to identify incoming and outgoing links and don't see anything. I have also exported the entire site to Notepad++ and searched for these terms. Nothing. Any ideas or suggestions? Thank you in advance for any suggestions! We're having some ranking issues with the same site so perhaps this is the root of the issue. The site has some great links.
Reporting & Analytics | | Tosten0 -
Www and non www versions of the site: 301 redirects but I still get impressions on the wrong version
hallo, I moved from www.bastabollette.it to bastabollette.it, setting a 301 redirect. If I check google search console, I still get impressions and looks like all old www pages are stille indexed. (see attached) why? how can I fix this? thank you
Reporting & Analytics | | micvitale0 -
How can you add a rel canonical tag if you haven't created the wrong pages?
For one of our white paper campaigns we are getting multiple URL's some how but we only have one version of the page. So do I put the rel canonical tag on that one single page? Will that fix the other url's from being indexed? I'm assuming people are typing in the urls with underscores and capital or non-capital letters and it's showing up that way in analytics. Thanks!
Reporting & Analytics | | Sika220 -
Traffic by keyword- phenomenon
I have several keywords that seem to bring visitors in but when I look at my rankings it shows that I have no ranking authority at all. Are these just robots or some non human click? Or how do I even get these visitors?
Reporting & Analytics | | Retail_Endeavors0 -
Blended results in google ???
I am a little confused about my search results. My ranking on google is displayed as #42. HOWEVER, I am #1 in the LOCAL results... what does that mean? Am I really #42? or am I #1 because local is listed over the organic results?
Reporting & Analytics | | drshahprs0 -
Google encryption of search results
Hello Is there any definitive information on whether the recent changes to the way Google encrypts search results for people logged into Google affects the traffic present via the Google Adwords Keyword tool? Plus, how does SEOmoz ensure/minimise the affect of personalisation/localisation etc. on the rankings data provided via the pro tool. Thanks in advance for your assistance. Kind regards Neil
Reporting & Analytics | | mccormackmorrison0 -
Any updates regarding 'not provided' organic keyword referrals in Google Analytics?
I know that the encrypted searches done by people logged into their Google accounts is causing the error, is there any workaround or any update from Google as to IF they will give us our keyword data back? I'm currently losing data on about 20% of my daily searches . . .
Reporting & Analytics | | nsauser0 -
Why is it when i don i keyword research here that it says data not available?
Why is it when i do keyword research that with all the keywords it says data not availabe. It all are keywords with high search volume at least a few of them. I am also looking in the right search engine google.es and when i go to google keyword tool it gives numbers as well. CAn somebody tell me what i am doing wrong? remco | Local Search
Reporting & Analytics | | seoroyal
Volume (Sep) | Global Monthly
Search Volume | Local Search
Volume (Sep) | Global Monthly
Search Volume |0