Results for wrong keyword
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I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
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Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
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There are no 301's that this could be happening with .
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Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
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Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
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Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
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Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
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Maybe from someone's custom search?
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No, I guess that couldn't be the case if they're landing pages on your domain.
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Maybe your analytics code is mistakenly being used on some other site?
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I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
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