SEO Stratergy for new ecom site
-
Hello Experts,
I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product.
I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ?
Targetted traffic is India. PR is currently 0.
Thanks in advance.
-
Here's my feeling on that: When you say you are targeting "all major categories of product" I (rightly or wrongly) think of an Amazon affiliate-type site. When I think of someone launching an Amazon affiliate-type site and trying to market it, I think the many tens of thousands of other, similar site owners who have underestimated the budget and/or the time they need to do market it correctly. In those cases, 99% of their products remain forever invisible to searchers.
I have to tell you, the fact that your site is about finished and you're just now thinking about marketing isn't giving me the warm fuzzies. The marketing of each product-- individually chosen to be on your site because it fits a need of your target audience and within your marketing--would best have been dealt with prior to the development of your site. If the sell-everything amazon affiliate had thought that way, they may have gotten a handle on how much total time they would be investing in their marketing, as well as how and to whom they'd be marketing them to.
But since you're just getting around to it, for each product, I'd be asking myself, "why this product", "who needs" this product" "when do they need this product", "what is the buyer doing that requires this product" "how difficult will it be to get this product to show up in the search results?", "How long will it take to get this product to show up in the search results?" ,"How profitable is this product", "What's my marketing budget? "When do I need to see an ROI?" and then I'd start tossing products from my site for which I couldn't those questions right off the bat, so that I was at least starting with a core bunch of products I know something about.
If you're not that kind of site, please excuse my rant.
-
Ok, for me Ecommerce websites are little different than the normal once so I will go step by step of what I will do for the SEO of an ecommerce website that have a target market of India!
1. Local SEO
If you have a physical store as well, then it is always recommended to start with local SEO. Try to include your website and NAP to Google Locals, Yahoo Local and all other yellow pages and data aggregator websites for India.
2. Keyword Mapping
In this step I will divide the keywords in to four different parts that includes
- General Niche related keywords
Category Level Keywords
- Product Level Keywords
- Information related keywords.
Ideally my focus will be to rank for product and category level keywords for all product and categories as usually people who convert usually search for exact product or category related keywords.
Information regarding product usually help in the decision making process so it is important to rank for these keywords and if you provide exactly the information you are looking for then chances are he/she will buy from you!
There is a low but good amount of people who search general keywords to buy any specific product so ranking for these keywords can actually help in increasing traffic to the website and possibly sales.
3. Branding
My 3 step towards the SEO for a website is to build as many branding links as possible. In the ecommerce industry, it’s not about selling one time but you have to build a relationship with a client in such a way that they keep coming back and perchance again and again from the website... in that case it is important to have a good positive brand name across in the inbound channels so that people convert on the brand name instead of product and category related key phrases.
Obviously the list could go on and on as there are several other factors that ideally should be put in consideration but discuss are the most important ones!
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I changed the {Site Name} of our domain by capitalizing a letter. 48 hours later our SEO rankings are bad. How long does it take to rebound our prior rankings. The {site name} was at the end of every page title.
I changed the {Site Name} of our domain slightly and capitalized a letter. The impact 48 hours later on SEO is really, really bad. How long does it take to recapture our prior rankings and should I change the site name back to the original? The {site name} was at the end of every page title. Thanks for any help/advice on this. We worked so hard to get our business on the first page for many keywords and "POOF" we are gone now.
SEO Learn Center | | LinckB0 -
How can get inffo on all in one SEO plugin
I have the plugin All In One SEO. I do not know how to use it. How can I get instructions telling me how to use it. I have gone to the website but there does not seem to be a way to contact anyone.
SEO Learn Center | | RQB0 -
Best X-Cart SEO Solutions / Modules?
We recently acquired an e-commerce client that uses X-Cart. We have no previous experience with this platform and it's hard to find any good / helpful info regarding SEO functionality online. Right now I need to figure out how to handle mass redirects of 404 errors, friendlier URLs, resolving duplicate content, XML sitemap generation, robots.txt generation. The functionality built into the platform so far is terrible and all of the modules are pricey. Any recommendations, general or specific, would be insanely helpful if anybody out there has experience with this particular platform. Thanks!
SEO Learn Center | | MichaelWeisbaum0 -
Market Motive - Take their SEO Course?
Hi there, I'm considering taking Market Motive's online SEO course for $3,500. It's a steep price for me so I wanted to ask you guys if this is a wise choice. The course would grant me certification and is around 90 days to complete. Has anyone had any experience with this course? It seems a little old, but Market Motive claims they update their videos.
SEO Learn Center | | StephBertha0 -
Does hreflang help international SEO?
I have a very large US based website and series of European sites which are very new and therefore have very limited inherent equity. my US collegues have suggested using alternate language headers: In my opinion this should significantly help the SEO of the new European sites. Does anyone have any experience with this tag? Thanks for your help in advance 🙂
SEO Learn Center | | TWDCEMEASEO0 -
Doing SEO when using location is not an option
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
SEO Learn Center | | questfore0 -
Missing SEO Moz Blog Post
I cannot find the blog post that I read earlier this month. I thought I had bookmark it, have checked my browser history and the link seems to be broken. The blog was 'Search Engine Marketing Tactics and Strategies'. Can anybody please provide the link? Thank you.
SEO Learn Center | | angie_corel0 -
What should we include in the updated developers SEO cheat sheet?
Hey folks, Do you all remember the developer's SEO cheat sheet? It's super awesome. But it's also a little old. What super awesome ideas do you have for the updated version? What should we include? What should we take out? Any developers around - what SEO knowledge would you most like to see in a cheat sheet? Thanks!
SEO Learn Center | | TomCritchlow3