Old landing page modifications - should I change the content?
-
One of our most popular landing page is starting to be a little bit out dated, should I keep the old content and update with newer text or is it safe to completely replace the old content with the new content without losing our organic traffic on this page?
-
I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank.
For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text.
One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results.
I hope this helped!
Regards,
Meghan -
I would just update the content. If it's already irrelevant then youll see more users leaving. I wouldnt worry about it losing traffic because of that. You might actually be able to get more traffic once its properly optimised with other keywords that you've already gotten using analytics from past traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using Yoast variables for meta content overwrite any pages that already have custom meta content?
The question is about the Yoast plugin for WP sites. Let's say I have a site with 200 pages and custom meta descriptions / title tags already in place for the top 30 pages. If I use the Yoast variable tool to complete meta content for the remaining pages (and make my Moz issue tracker look happier), will that only affect the pages without custom meta descriptions or will it overwrite even the pages with the custom meta content that I want? In this situation, I do want to keep the meta content that is already in place on select pages. Thanks! Zack
On-Page Optimization | | rootandbranch0 -
Trying to run page reports, but the system will not grab the latest changes to grade ?
I am trying to improve my page grades, however the system seems not not grab the latest updated fixed page, Please help. My Page is : http://pizza.codiedog.com/Best-Italian-Restaurant-in-San-Diego/index.shtml
On-Page Optimization | | dennislanglais0 -
Content by Country
Currently we have a news website aimed at several countries. We want to filter the content of some url (home, category pages, ...) using the country of origin of the visitor. For example in the home we've heard of global character, and a column with news of the country of origin of the visitor. This may affect the position or cause a Google penalty? thank you very much
On-Page Optimization | | promonet0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
Duplicate content - what to do?
Hi, We have a whole lot of articles on our site. In total 5232 actually. The web crawler tells me that in the articles we have a lot of duplicate content. Which is sort of nonsense, since each article is unique. Ah, some might have some common paragraphs because they are recurring news about a weekly competition. But, an example: http://www.betxpert.com/artikler/bookmakere/brandvarme-ailton-snupper-topscorerprisen AND http://www.betxpert.com/artikler/bookmakere/opdaterede-odds-pa-sportschef-situationen-pa-vestegnen These are "duplicate content", however the two article texts are not the same. The menu, and the widgets are all the same, but highly relevant to the article. So what should I do? How can i rid myself of these errors? -Rasmus
On-Page Optimization | | rasmusbang0 -
What to do with old content in light of the Panda update?
Let's say you operate a laptop review website. After several years, the individual product review URL's (like site.com/dell/xp1234-review/) aren't receiving much traffic, they may have a few links here and there. In general and considering the panda update, would the best option be to 301 the old URL's back to the category page (site.com/dell/)or just keep them where they are? Any potential issues like having excessive 301's which could slow down the site or appear fishy to search engines?
On-Page Optimization | | BryanPhelps-BigLeapWeb0
