Does a URL forward slash break up an exact match phrase?
-
I've seen some organisations implementing keyword phrases per URL with forward slashes in-between the keywords. Would this still work for broad AND exact match keywords when the search engine references the URL?
Here's an example with the keyword being "scuola di lingue tedesco".
http://www.esl.ch/it/adulti/scuola-di-lingue/tedesco/index.htm
Thanks in advance.
-
Thanks Matthew.
-
Google would probably look at that as an 'exact match' but bare in mind that this isn't really the be-all and end-all of your SEO. Google is weakening the value given to matches like this so I wouldn't worry too much. Focus on your links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My exactly website name is not in google search
my web site tournet.co but when i search that in google , google can not find it in search result . i have to say my website is a new site and its age is 3 month .
On-Page Optimization | | p.farrhad12365410 -
Does having a \ on a URL make a difference?
On our website we have CMS pages which end normally without a /. However when linking from web banners e.c.t it always adds a / on the end. Will this have a negative impact on SEO?
On-Page Optimization | | AHF_Furniture0 -
Linking back to the homepage im trying to rank - Using exact match anchor? Linking from footer?
Hello, Our site is an basically advertisements / listings website. Structure is as following <last 200="" adds=""> (homepage trying to rank) < category 1 > < category 1 > < category 1 > < category 1 > < category 1 ></last> My question - each of the categories links back within the menu back to homepage. The link text currently is last 200 adds. Can i use exact match anchor? Or should i use just last 200 ads? The issue is that one of my categorys (category 1) has already the exact match anchor im trying to rank for. So i can not use the same to link back to homepage. Im worried that google does not see any exact keyword anchor texts back to homepage hence will rank my homepage with lower strenght for that keyword . Im also worried that the category 1 page might now compete with the main homepage for this word (even tho at the moment category itself does not rank for this keyword) Can i link from footer back to homepage with an alternative keyword then to give some "context" to google more? Would this be spamming?
On-Page Optimization | | advertisingcloud0 -
Toxic URL???
Hi I have a URL that produced page 1, number 1 to 3 for most of our industries top phrases. Then we received a google penalty, (as did several of our competitors on the same day). We were effectively wiped from google. After much disavowing we were allowed back into the search results, this took about 3 months. I have employed the services of a top London SEO company for over a year now and have seen no significant improvement. I believe they are doing there best, however there results are VERY poor. According to the various tools, (searchmetrics, woorank, semrush) to name but a few, our site scores very well, yet we are not getting the results. Page one seems to be full of totally new websites, most of which I have never heard of, and have appeared from nowhere. Should I scrap our URL and put up a completely new one, and put a redirect from the original one? This would be a biggy since our url has been around for 20 years. Thanks for reading. Andy
On-Page Optimization | | First-VehicleLeasing0 -
Optimising a page for multiple key phrases?
Is there a technique to optimising for multiple key phrases? In the "old days", we'd have written doorway pages targeted at different key phrases, or just written a landing page for each key phrase. Now we're told that more is better and having all the info about a topic in one place will get you better SEO outcomes. But that means pages must be optimised for multiple key phrases. For example, I currently have three pages that are related topically: Bangkok Skytrain (Guide to BTS and MRT Lines) - this page is a description of the metro train system in Bangkok and how to use it. Gets traffic from key phrases like "bangkok BTS line", "bangkok commuter trains", "BTS and MRT lines". Attractions near the Bangkok Skytrain - this page has a map for each major skytrain station and details of nearby attractions including hotels and restaurants. Gets traffic from phrases like "bangkok mrt and bts map", "bangkok rail link map", "how to get to siam on MRT" and "bangkok airport rail link map" (so mostly gets key phrases with "map" in them). Best shopping from the Bangkok Skytrain - this page talks about the shopping centres in easy walking distance of each skytrain station. Doesn't really get a lot of traffic and probably pulls that from the other two. Ideally, I probably should combine all of these into one page now. But how to optimise for all those key phrases? Should I just optimise within each Heading 2 as I would within a page? Does that risk confusing the overall page SEO?
On-Page Optimization | | Gavin.Atkinson0 -
Prevent Indexing of URLs Based on Tags
I started my website as a blog over at Posterous, but decided to turn it into a full scale business website with a self-hosted WordPress theme. Shortly after transitioning from Posterous to WordPress, I noticed that Google was indexing not only my old blog posts, but the URLs of my blog posts based on the tags they have. Is there any reason why this is a problem? I'm sure it shouldn't qualify as duplicate content, but for some reason it just feels a bit sloppy to me to have all of these pages indexed...Is this a non-issue? Should I just be more discriminating with my use of 'tags' if it bothers me? JiGLH.png
On-Page Optimization | | williammarlow0 -
Keyword in URL
Hi everyone, I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors. But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact. For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B. Also I think this subject cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a> <a>**Good answer will be appreciated. Cheers, Russel**</a>
On-Page Optimization | | smokin_ace0 -
Two different keywords - one URL
We're new to SEO, but have two keywords that are really not quite the same, but Google has targeted the same URL for us ... which means that SEO Moz is recommending we optimize the same URL, for opposite keywords (using the on page SEO). For example, the keywords (these aren't our keywords) of say, "beer brewing" and "ways to make beer for small breweries" are both pointing at our home page. The on page SEO is showing that "beer brewing" is a rank of say, a google ranking of 9. However, "ways to ..." is a google ranking of 47. So ... what am I supposed to do now? Do I rewrite the page to have "ways to ..." more prominent? I cannot really have the title and h1's include both ... What do I do now? We have about 3 or 4 of these "pairs". -- Anthony
On-Page Optimization | | apresley0