Does a URL forward slash break up an exact match phrase?
-
I've seen some organisations implementing keyword phrases per URL with forward slashes in-between the keywords. Would this still work for broad AND exact match keywords when the search engine references the URL?
Here's an example with the keyword being "scuola di lingue tedesco".
http://www.esl.ch/it/adulti/scuola-di-lingue/tedesco/index.htm
Thanks in advance.
-
Thanks Matthew.
-
Google would probably look at that as an 'exact match' but bare in mind that this isn't really the be-all and end-all of your SEO. Google is weakening the value given to matches like this so I wouldn't worry too much. Focus on your links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why the url inspection is disabled in search console ?
In this situation, how can we make our pages be fetched by google?
On-Page Optimization | | supporthandle0 -
Strange URL resulting a page
Hi, my friend has asked me to take a look at his site. I only know the basics of SEO so I'm learning along the way. He has some duplicate title errors showing in Moz, resulting to this page: https://www.domainname.com/about/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers This URL shows the 'About' page. I have tonnes of pages like this showing with really long URLs that result an actual page. Has anyone seen something like this before? I don't have a clue how this is showing the about page Any advice is greatly appreciated. Thanks James
On-Page Optimization | | Craze_Media0 -
Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?
Hello, We have dynamic urls that we have made into short urls through htaccess and code manipulation. Some of our adwords urls are different from our page urls - for example a) Latest version of page www.abc.com/x-y-z.html b) Previous version of url www.abc.com/x+y+z.html c) raw original version www.abc.com/yyy/zzz?category=X&Product-code=Y etc etc. Would my ranking for keywords on the page improve if I diligently made all of them the same? They all go to the same page even now, and no 404 errors or anything. Thanks Sam
On-Page Optimization | | samgold0 -
Can Sitemap Be Used to Manage Canonical URLs?
We have a duplicate content challenge that likely has contributed to us loosing SERPs especially for generic keywords such as "audiobook," "audiobooks," "audio book," and "audio books." Our duplicate content is on two levels. 1. The first level is at our web store, www.audiobooksonline.com. Audiobooks are sometimes published in abridged, unabridged, on compact discs, on MP3 CD by the same publisher. In this case we use the publisher description of the story for each "flavor" = duplicate content. Can we use our sitemap to identify only one "flavor" so that a spider doesn't index the others? 2. The second level is that most online merchants of the same publisher's audio book use the same description of the story = lots of duplicate content on the Web. In that we have 11,000+ audio book titles offered at our Web store, I expect Google sees us as having lots of duplicated (on the Web) content and devalues our site. Some of our competitors who rank very high for our generic keywords use the same publisher's description. Any suggestions on how we could make our individual audio book title pages unique will be greatly appreciated.
On-Page Optimization | | lbohen0 -
Image URL's have knocked my sub-pages down (WP)
I had most of my keywords within the top 10 for this site, some were even ranking in the top 5. For a possible minor boost, more-so to cover all the bases, I decided to add images to all of the pages, and they were uploaded as a gallery with most of the image file names being the same as the keyword. Thus, url's were created with our targeted phrases, extending off of the corresponding sub-page. After that, Google quickly picked up the url's to the images and began indexing them, when that occurred the sub-page which was to be the landing page, quickly tanked. Nothing else on-site changed besides the uploading of the images, so I'm sure they're conflicting and for whatever reason Google can't decide which page to index. The page that contains the images used, or the actual intended landing page. With WP I didn't see a way to not have them link to anything at all, and just be static when using a gallery, stock at least. So, my question is how can I quickly alleviate this problem and what should I do in the future to avoid this? I believe if I change link thumbnails to image file instead of attachment page, that should fix the issue... Then, I'll have dead URL's which I suppose I should 301 to the sub-page. Alternatively, is there a better solution that will work, I was also thinking about no-indexing the attachment URL's, but that doesn't seem to be an option.
On-Page Optimization | | JayAdams320 -
Hierarchy and consistency in ecommerce URLs
One of the first things I remember reading about SEO and URLs, a long time ago, is that keywords are important, and hierarchy is important, for search engines and for users. Hierarchy in URLs would give the search engines an idea of the structure of the site, and users would be able to edit the URLs to continue navigating. I'm wondering about URLs, hierarchy and usability lately, since I've seen that ASOS uses a new URL structure on their site. At first glance, I thought it was brilliant, so I would like to get all of your opinions as well. For those of you that haven't seen the URLs: for categories, ASOS uses a structure as you would expect it, but for products they don't insert the category in the URL. Instead they insert the brand name as the first part of the URL, followed by the product title. Some examples: Category:
On-Page Optimization | | DocdataCommerce
www.asos.com/women/dresses/... Product:
www.asos.com/french-connection/french-connection-tie-waist-pocket-stripe-dress/... I can see the importance of brand name for a site like ASOS, and like how they stressed this by inserting not the category but the brand for products. I don't know how much ASOS still relies on organic non-ASOS related keyword traffic, but still. Now, for hierarchy, I guess a good internal linking structure will tell the search engines about the hierarchy of a site as well, right? So perhaps hierarchy in the URL isn't that important? Perhaps something like this would be just as good as anything, given a good internal link structure? www.onlinestore.com/category/
www.onlinestore.com/subcategory/
www.onlinestore.com/brand/product-title/ Now, I understand that if you use this structure, you wouldn't be able to have men/shirts and women/shirts, but let's say that you don't have subcategories that use the same names. In this case, how important is hierarchy? And, what do you think about this URL structure for an ecommerce site for which brands are important?0 -
Two different keywords - one URL
We're new to SEO, but have two keywords that are really not quite the same, but Google has targeted the same URL for us ... which means that SEO Moz is recommending we optimize the same URL, for opposite keywords (using the on page SEO). For example, the keywords (these aren't our keywords) of say, "beer brewing" and "ways to make beer for small breweries" are both pointing at our home page. The on page SEO is showing that "beer brewing" is a rank of say, a google ranking of 9. However, "ways to ..." is a google ranking of 47. So ... what am I supposed to do now? Do I rewrite the page to have "ways to ..." more prominent? I cannot really have the title and h1's include both ... What do I do now? We have about 3 or 4 of these "pairs". -- Anthony
On-Page Optimization | | apresley0 -
URL Strucutre
Hi there, Need some advice please on URL structure. I have been doing SEO for quite sometime now, however one thing that always get me is URL structure. I have a decision to make, its either: URL 1 /conditions/allergies/food/ URL 2 /conditions/allergies-food/ Lets say i am optimizing for the key-phase "Food Allergies" what do you think is best practice? I know that this is not a major factor in gaining high SERPs & maybe i'm thinking about it too much, however your input would be really helpful. Kind Regards,
On-Page Optimization | | Paul780