Tips for Optimize Categories on Female Clothes e-commerce
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Dear Fridends,
I´m working on a brazilian e-commerce ( aqmp.com.br ) focus on female clothes. This is the actual struture:
1. Clothes
1.1 Shirts
1.2 Tshirts
1.3 Blouses
1.4 Pants
1.5 Dresses
1.6 Skirts2. Acessories
2.1 bags
2.2 scaves
2.3 belts3. Jewelry
3.1 necklaces
3.2 bracelets
3.3 earrings4. Sale
5 News
Shirts, Thsirts and dresses are the top sellers.... should I use these as main categories or keep as subcategories? Should I keep the top sellers "open" in the menu?
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Yes.
Your categories are very broad/general so have some good long tail keywords in your products to convert.
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and about the urls of the categories? Should I keep them all closest of the root?
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Considering the amount of categories you've got, you have plenty of room to move all those categories up to the top nav.
I don't see a need to push them down to two clicks when you can reach them in one.
As the amount of content grows you'll need to re-evaluate but right now you've got plenty of room to grow.
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