Switching to another CMS with different permalink structure, how not to lose organic traffic and Google rankings? Urgent Please!
-
One of my customers is in online jewellery sales business and they are going to change their CMS; the problem is there is no co-relation between URL permalink structure of the current CMS and the new one. What should we do so that we don’t lose our current organic traffic (also Google rankings) coming from indexed URLs in Google due to permalink structure change ?
Typical example:
Current URL: http://www.abc.com/pirlanta-nedir,AR-3.html
The new URL is going to look like this: http://www.abc.com/tek-tas-pirlanta-ar-4.html
-
100% agree on the 301 redirect strategy. The best execution is to 301 redirect each page to the new page on the new site. If you have a TON of pages and can not create a 301 redirection rule for every single page you should at least 301 redirect the proper directories to each other.
One thought is...since you will be doing this 301 redirect why not make the NEW urls user/keyword friendly? Also maybe build some directory structure to the site. Hopefully you will be doing his but just thought I should mention it.
-
Okay great, thank you so much Jonathan
-
No, if you use 301 redirections, you don't have to correct the old pages.
It's says something like that : "Hey Google, doesn't care anymore about this page, this (the new one) is the page to care about. You can transfert PR,... from the old page to the new one"
-
Thanks Jonathan, I found this as a guideline for 301 redirection: http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work
The thing is their website also have on page SEO errors such as duplicate page titles, duplicate content on different product pages etc. Shall we correct them all before moving to another URL structrure? Does that make any sense? Or building a correct on page SEO structure on the new CMS would be okay?
-
For me, you've no choice : you've to use 301 redirection from all your old url's to the new one
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong Page Ranking?!?
I did some research today, one of our keywords is "mobile column lifts." I recently redid a page on our website to target this keyword. When I Google search this keyword I see that a page on our site titled "Reconditioned Mobile Lifts" is ranking for this keyword. I took a look with Moz, our mobile column lifts page ranks 90 for the keyword, and the reconditioned lifts page ranks 73 the keyword. Why is this happening? How can I fix this? https://www.slec.com/mobile-column-lifts/ https://www.slec.com/reconditioned-mobile-lifts/
Technical SEO | | slecinc0 -
Google how deal with licensed content when this placed on vendor & client's website too. Will Google penalize the client's site for this ?
One of my client bought licensed content from top vendor of Health Industry. This same content is on the vendor's website & my client's site also but on my site there is a link back to vendor is placed which clearly tells to anyone that this is a licensed content & we bought from this vendor. My client bought paid top quality content for best source of industry but at this same this is placed on vendor's website also. Will Google penalize my client's website for this ? Niche is HEALTH
Technical SEO | | sourabhrana1 -
I am having an issue with my rankings
I am having an issue with my rankings. I am not sure if there are issues with onpage dup content or with the way wordpress is behaving but there is no reason based upon the sites back link profile that the site shouldn't be ranking well. The site is mesocare.org. If anyone can help it would be appreciated.
Technical SEO | | weitzluxenberg0 -
Pages to be indexed in Google
Hi, We have 70K posts in our site but Google has scanned 500K pages and these extra pages are category pages or User profile pages. Each category has a page and each user has a page. When we have 90K users so Google has indexed 90K pages of users alone. My question is. Should we leave it as they are or should we block them from being indexed? As we get unwanted landings to the pages and huge bounce rate. If we need to remove what needs to be done? Robots block or Noindex/Nofollow Regards
Technical SEO | | mtthompsons0 -
Did Google just release another massive update in September?
Our number of external links has dropped by over 50% in mid-September! So far our domain authority hasn't been impacted and traffic is only slightly down. I did not hear of any major Google changes . . . did this happen to anyone else?
Technical SEO | | BlueLinkERP0 -
Organic Traffic Dropping. 404s found. Is this it?
My organic traffic has dropped 20% in the past month. I noticed some major 404 errors today on a very commonly clicked link on our website. I had the developers fix the error today, but then I thought I'd look in Google Webmaster Tools. That's when I saw the attached picture. 2454 404 errors were found. We only have 1500 pages in the entire Google index. Could this massive amount of 404 errors attribute to this drop in organic traffic? dU240 dU240
Technical SEO | | davewjones0 -
Rankings Last, google says no flags
I have a site thatsit.net.au I have never really promoted, but it used to
Technical SEO | | AlanMosley
rank ok, the other day I decided I should spend some time on it as its my own
site and potential customers expect to see my own site rank well. I did a bit
of checking and in Bing I come up in first 4 for Web Development Perth, that is in
the .au TLD for Australia,
but in Google I am like 700+. If I take this line out of my home page and put it in quotes “a local Perth web development company” I see I am the only person in the world to have
this long tail query in both Bing and Google. If I search for the same without
quotes in Bing I come up first. If I do so in Google, I come up absolutely last.
I thought I must be flagged, but Google have replied that there is no manual
action taken on my site. I have no answer for this, It is hard to believe if I am the only person in
the world to have a long tail term that I would come last for it. Any ideas? I hope Matt Cutts reads this, and can come up with an explanation
besides write good and useful content.0 -
Google Shopping Australia/Google Merchant Centre
So Google Shopping has finally landed in Australia so we've got some work todo hooking it up to our client ecom sites. Right now we have a handful of clients who are setup, the feed is getting in their ok but all products are sitting in "disapproved" status in the dashboard and clicking into each individual product the status says awaiting review. I logged a support ticket with Google to get some more info on this as it doesn't look right to me (ie the disapproved status in dashboard) and got a useless templated answer. Seems that if I switch the country destination to US the products are approved and live in google.com shopping search within the hour. Switch back to Australia and they go back to disapproved status. Anyone having the same issue/seen this before? I simply don't trust Google support and wondering if there's other factors at play here.
Technical SEO | | Brendo0