Wrong Page is Ranking
-
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page.
The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
-
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
-
When you work with an ecommerce website with thousands of pages, this is common! I would simply advice you to check and fix 2 to 3 things and wait for the next crawl for the magic to happen!
- Double check the On-Page SEO of the desired page and see if there is anything important that is missing and letting the product page to rank over main brand’s page.
- Try to build some quick authority links to the main brand’s page... some time the wrong page can rank because of better links coming to that page instead of the desired one!
- Market the desired page socially because if the product page is active socially then chances are it will rank better the then page you are trying to rank that have less social interaction!
- Try to pass some link from the ranked page to the desired page and this will signal Google that the main brad’s page is more important because the page that is already ranking is itself linking back to the brand’s page.
Hope this helps!
-
Yes this is not a bad thing your talking about ranking for a keyword that is the same & the name of one of your product's? The page ranking the highest for this is your "product page"
"brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. "
If Neither page has any backlinks as you said so your home & product page have no back links.
Then good gob writing about your product as you have more relevant info about the scooter product on the product page then your home page.
When you get links your home page will get more then any other page this is normal then you will see things change.
Hope this was of help,
Thomas
-
Hi Matthew,
There's a couple ways to get the ball rolling on your brand page ranking rather than your product page.
The best way to change this is to market your brand name page on the web. Here's a few suggestions:
Onsite changes:
1. Have breadcrumbs enabled. This gives your brand page a link on every single product page associated with that brand name with the appropriate anchor text.
2. If you have a blog, link to that page whenever that brand is mentioned in a post. This gives the page some more pagerank and anchor text occurrences with that particular brand name.
3. Link to brand name page throughout site where appropriate in a non-spammy way (ex. navigation, footer navigation, category pages, etc.)
Offsite changes:
1. Increase your incoming links to that particular page. Reach out friendly and relevant sites/blogs and try to have them list your page as a reference for a retailer of that brand name.
2. Increase your social engagement to that page. Research and reach out to people talking about that brand on social media using your moz tools. You can connect with people who have used those products and have them visit your page, and webmasters who visit your page may link to it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Miffed about why the page isn't ranking!
HI all - hope you can help We seem to be dropping back and fourth completely on one of our key terms and I really don't get it. The home page seems to now be ranking for another but I have made a page purely for this main term and whilst it was starting to rank well , we have now dropped off for it. Anyone able to lend some advice?
On-Page Optimization | | KellyDSD860 -
Page 2 is ranking
Hey All, I'm working on a wordpress site project and in analytics the sites ranking url is page 2. is this a problem?
On-Page Optimization | | CobraJones950 -
Home page keyword effecting internal page ranking
Hello, My client has a second keyword for the home page that is competitive. The home page is not being ranked for this keyword. Instead, an internal category page is ranking. This internal category page is more relevant than the home page - it shows the categories for the actual products that this term refers to. But everyone around us in Google's page results has far more backlinks than the internal page, and we're all heavily optimized for this term. My question is, is it safe to pull the second term off of the home page or is this internal page strong because it is somehow being strengthened by the home page optimization?
On-Page Optimization | | BobGW0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0 -
Internal Linking - Same page
Is there any benefit in internally linking back to the same page? I have no other relevant pages in the site I can link to so wondering if it's worthwhile to use anchor text to link back to the same page?
On-Page Optimization | | Will_Craig0 -
On-Page Report Card
How long will it take to see the results of changes made on my pages based on the On-Page Report Card recommendations? On-Page Report Card
On-Page Optimization | | sansonj0 -
Faq page
We are redoing our faq page and we were trying to decide on the best format. 1. Create each question on a separate page 2. Create one page with all the question and have the questions expand 3. Create different faq category pages (like 4) and divide the questions between them From my perspective #1 seems the best ---. you can create hyper relevant content for the user and optimize each question really well Any experience with this?
On-Page Optimization | | Morris770 -
How could I avoid the "Duplicate Page Content" issue on the search result pages of a webshop site?
My webshop site was just crawled by Roger, and it found 683 "Duplicate Page Content" issues. Most of them are result pages of different product searches, that are not really identical, but very similar to each other. Do I have to worry about this? If yes, how could I make the search result pages different? IS there any solution for this? Thanks: Zoltan
On-Page Optimization | | csajbokz0