Wrong Page is Ranking
-
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page.
The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
-
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
-
When you work with an ecommerce website with thousands of pages, this is common! I would simply advice you to check and fix 2 to 3 things and wait for the next crawl for the magic to happen!
- Double check the On-Page SEO of the desired page and see if there is anything important that is missing and letting the product page to rank over main brand’s page.
- Try to build some quick authority links to the main brand’s page... some time the wrong page can rank because of better links coming to that page instead of the desired one!
- Market the desired page socially because if the product page is active socially then chances are it will rank better the then page you are trying to rank that have less social interaction!
- Try to pass some link from the ranked page to the desired page and this will signal Google that the main brad’s page is more important because the page that is already ranking is itself linking back to the brand’s page.
Hope this helps!
-
Yes this is not a bad thing your talking about ranking for a keyword that is the same & the name of one of your product's? The page ranking the highest for this is your "product page"
"brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. "
If Neither page has any backlinks as you said so your home & product page have no back links.
Then good gob writing about your product as you have more relevant info about the scooter product on the product page then your home page.
When you get links your home page will get more then any other page this is normal then you will see things change.
Hope this was of help,
Thomas
-
Hi Matthew,
There's a couple ways to get the ball rolling on your brand page ranking rather than your product page.
The best way to change this is to market your brand name page on the web. Here's a few suggestions:
Onsite changes:
1. Have breadcrumbs enabled. This gives your brand page a link on every single product page associated with that brand name with the appropriate anchor text.
2. If you have a blog, link to that page whenever that brand is mentioned in a post. This gives the page some more pagerank and anchor text occurrences with that particular brand name.
3. Link to brand name page throughout site where appropriate in a non-spammy way (ex. navigation, footer navigation, category pages, etc.)
Offsite changes:
1. Increase your incoming links to that particular page. Reach out friendly and relevant sites/blogs and try to have them list your page as a reference for a retailer of that brand name.
2. Increase your social engagement to that page. Research and reach out to people talking about that brand on social media using your moz tools. You can connect with people who have used those products and have them visit your page, and webmasters who visit your page may link to it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
Why Is this Website Not Ranking?
HI There - I have been working on this site: http://limohireauckland.co.nz - primarily for our keyword phrase 'limo hire Auckland' - I am running a campaign for this site from the Pro tools and using the pon-page report card this url achieves an A grade for that particular phrase. The client is working on links in the local community etc but we are not appearing in the SERPS at all for most of the phrases we are optimising for. There has recently been a huge redesign on the site (approx 6 weeks ago) and the old content was not great. Am I missing something really glaringly obvious? Or am I being too impatient?
On-Page Optimization | | AllieMc0 -
A question on cached pages
Hi all. I have been testing different ways of writing the text on the homepage of the website www document-management-solutions co.uk because we are ranking very low for the keyword Document Management Software. I've recently learnt about pages being 'cached' and wanted to just clarify something. The last time the page was cached was on 26th March. I have made changed to the homepage since then and wanted to see how it has affected our ranking. Will I not be able to know if it has had a positive/negative effect until the next time our page is cached? Thanks
On-Page Optimization | | janc0 -
Duplicated Page Content
I have encountered this weird problem about duplicate page content. My site got 3 duplicate content similar on the link structure below. If I'm going to use rel canonical does it help to resolve the duplication problem? Thanks http://www.sample.com http://www.sample.com/ http://www.sample.com/index.php
On-Page Optimization | | mattvectorbpo0 -
Create a new page or try to improve rankings for homepage
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google. The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag. For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists. My question for SEO folks is... Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
On-Page Optimization | | DenverKelly0 -
Main landing page does not rank as good a single news article - why?
We are running several special interest websites in the German speaking market, covering outdoor sports and vacation topics. We are trying to focus on one main landing page for events and keywords, this should be number one für search engines. Besides we are producing numerous content (news, pictures, videos), which are supposed to rank well and to be found on Google News, but not to rank higher for the specific keyword than our designated landing page. It seems, that we fail with this attempt. Example one: The main page for the alpine Ski World Championships on our skiing portal www.skiinfo.de was supposed to be this one: http://magazin.skiinfo.de/3170--ski_wm_2011_garmisch-partenkirchen.html for the Keywords 'ski wm 2011' in Germany. We missed this goal. Many of our own news articles ranked higher. When searching for 'ski wm 2011' on skiinfo.de only directly after the World Championships, the main page was ranked on 33rd position - 32 of our own articles ranked higher. Why does the landing page rank worse than an article like this: http://magazin.skiinfo.de/3173-ski-wm-2011-tina-maze-gewinnt-riesenslalom-keine-deutschen-medaillen.html ? Another example: Our designated landing page for the Event 'International Mountain Summit' (a major mountaineering and climbing event in Bressanone/ITA) is this: http://www.bergleben.de/klettern/2148--international_mountain_summit.html (Keywords: international mountain summit, IMS). We are experiencing that our news articles rank higher, when they are 'fresh', this one still does: http://www.bergleben.de/klettern/2149-international-mountain-summit-4.html. Why? It would be perfect, if good content would strengthen the designated landing page. We are linking back to this landing page from each article in the breadcrumb, but this does not seem to be very successful. How can we achieve this?
On-Page Optimization | | Beatbuster0