Content per page?
-
We used to have an articles worth of content in a scroll box created by our previous SEO, the problem was that it was very much keyword stuffed, link stuffed and complete crap.
We then removed this and added more content above the fold, the problem I have is that we are only able to add 150 - 250 words above the fold and a bit of that is repetition across the pages.
Would we benefit from putting an article at the bottom of each of our product pages, and when I say article I mean high quality in depth content that will go into a lot more detail about the product, history and more.
Would this help our SEO (give the page more uniqueness and authority rather than 200 - 250 word pages).
If I could see one problem it would be would an articles worth of content be ok at the bottom of the page and at that in a div tab or scroll box.
-
Hi Bob,
You often run into this situation with eCommerce sites - they want to add information to each product but they don't quite know where to put it.
The short answer is yes - but only if it's content that actually helps the visitor. If you can increase the value of these pages by adding unique content by all means do so. On the other hand, if the content is truly valuable, you may consider placing it on it's own page where it might attract more attention.
The thing you want to avoid is adding content just for the sake of adding content. If it's not going to increase visitor engagement then it's probably not worth doing - but I've never seen a case where adding high quality, engaging content actually hurt.
Go for it!
-
Here is an answer from EGOL (a respected communityy member) to another Q in the forum about content length:
http://moz.com/community/q/does-reducing-content-length-on-a-page-effects-ranking#reply_56067
You may also be interested in this study by Neil Patel, which claims that the longer the blog post, the better, whether it’s the homepage of your website or your daily blog post. Here are some more resources on content resource you may be interested in:
http://www.pardot.com/content-marketing/is-long-content-king/
http://www.wiredinseo.com/content-length.php
http://blog.links4top.com/how-content-length-affects-rankings-and-conversions/Hope this is what your looking for,
Thomas
-
The general rule is that every post must contain 150 words minimum for news and 300 words minimum for a blog post
However I want stressless the more information give people the better Google has definitely shown preference to longer peaches shorter pages. So you're being a better source of information by giving more information
As far as the statistics that you just stated to me I have honestly no idea
You could do a 2000 word posts on each one whatever is honestly the most comprehensive and is the best for that product this is an e-commerce website I'm sending? Or this is a how-to website?
-
Can you add too much information?
If for example we have a page about Monitors and have a tab for each of these (I am coming up with titles so you get the point we don't sell monitors)
How to pick the perfect size (700 word)
How to pick between a graphic design and gaming screen (700 word)
How to pick a screen right for your budget (700 words)
So we end up with 2500 word pages for our products would this be good?
Basically this content is what we normally write for our blog but adding it to the page may increase the authority of it over 250 words..
-
Absolutely worth it you should have approximately in my opinion about 2000 words to 300 word minimum is a minimum set by Google and with 300 word really can't go to in-depth about anything. I would use a read more to open it up so you have your mission statement for the critical information above the fold you want to sell the people on what you're doing let them know instantly when they see your site so use lots of great content and don't wory about useing read more as it will work very well.
Hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too much content??
Hey Moz comm! My company is migrating all of our content manually from several subdomains into one new, unified subdomain next week. We will be uploading content at the rate of 15 blog posts/day or 75 posts/week--is it possible that we can get flagged by google for this, or is it always good to be adding lots of content? It's all quality stuff, but would they think we're spamming? Just wondering, curious to hear any insights or recommendations, thanks!
Intermediate & Advanced SEO | | genevieveagar0 -
How many links to the same page can there be for each page?
I need to know if I can add more than 2 equal links on the same page, for example 1 link in the header, another in the body and one in the footer
Intermediate & Advanced SEO | | Jorgesep0 -
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
Do I use H1 tag for logo or page content?
Should the h1 tag be used for the main page content or the logo? I understand the original method was too H1 the logo with the main search term, does this still hold true or should it be content focused?
Intermediate & Advanced SEO | | seoman100 -
Duplicate Content Pages - A Few Queries..
I am working through the latest Moz Crawl Report and focusing on the 'high priority' issues of Duplicate Page Content. There are some strange instances being flagged and so wondered whether anyone has any knowledge as to why this may be happening... Here is an example; This page; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bruges/ ...is apparently duplicated with these pages; http://www.bolsovercruiseclub.com/guides/excursions http://www.bolsovercruiseclub.com/guides/cruises-from-the-uk http://www.bolsovercruiseclub.com/cruise-deals/norwegian-star-europe-cruise-deals Not sure why...? Also, pages that are on our 'Cruise Reviews' section such as this page; http://www.bolsovercruiseclub.com/cruise-reviews/p&o-cruises/adonia/cruising/931 ...are being flagged as duplicated content with a page like this; http://www.bolsovercruiseclub.com/destinations/cruise-breaks-&-british-isles/bilbao/ Is this a 'thin content' issue i.e. 2 pages have 'thin content' and are therefore duplicated? If so, the 'destinations' page can (and will be) rewritten with more content (and images) but the 'cruise reviews' are written by customers and so we are unable to do anything there... Hope that all makes sense?! Andy
Intermediate & Advanced SEO | | TomKing0 -
We are switching our CMS local pages from a subdomain approach to a subfolder approach. What's the best way to handle this? Should we redirect every local subdomain page to its new subfolder page?
We are looking to create a new subfolder approach within our website versus our current subdomain approach. How should we go about handling this politely as to not lose everything we've worked on up to this point using the subdomain approach? Do we need to redirect every subdomain URL to the new subfolder page? Our current local pages subdomain set up: stores.websitename.com How we plan on adding our new local subfolder set-up: websitename.com/stores/state/city/storelocation Any and all help is appreciated.
Intermediate & Advanced SEO | | SEO.CIC0 -
2 pages lost page rank and not showing any backlinks in google
Hi we have a business/service related website, 2 of our main pages lost their page rank from 3 to 0 and are not showing any backlinks in google. What could be the possible reason. Please guide me.
Intermediate & Advanced SEO | | Tech_Ahead0 -
Is there a way to stop my product pages with the "show all" catagory/attribute from duplicating content?
If there were less pages with the "show all" attribute it would be a simple fix by adding the canonical URL tag. But seeing that there are about 1,000 of them I was wondering if their was a broader fix that I could apply.
Intermediate & Advanced SEO | | cscoville0