Local Search: Technically optimised for Reviews & Stars, but not showing in SERPS
-
Hi,
for over a year now we actively use schema.org into our yellow pages platform.
Simultaneaously we managed to set up a review platform to attract more users to write reviews.We also monitor closely local search experts like (blumenthal and co ). So I learned in this post http://blumenthals.com/blog/2013/07/19/how-many-reviews-to-get-the-star-treatment-somewhere-between-4-and-5/ that it takes you 4-5 reviews to get the star treatment by Google.
But at this moment, I cannot find any star treatment. For example on this listing http://www.goudengids.be/hollywok-kortrijk-kortrijk-8500/1/ you can notice the presence of 6 review (http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.goudengids.be%2Fhollywok-kortrijk-kortrijk-8500%2F1%2F) but in Google itself it is not displayed as such.
So my question is: in your experience, are there any other parameters that will trigger the stars to appear?
-
Basically I learned that you cannot put schema markup in tags, everything is fixed now.
-
Hi,
I received an answer from the Google Rich Snippets Team. For the moment I cannot fully understand what this all means. Seems I'm hiding content, but not clear yet how. If any of you experts can help me out. I'll try to get an answer at google.
This is the mail i received this morning:
Hello Pieter,
Thank you for your interest in rich snippets for your site.Google can’t display rich snippets for your site goudengids.be because of the following issue(s):
Your content is marked up for rich snippets. But all the values of the attribute has been marked up under the content attribute. We allow the use of content attribute only when we need values in the machine readable format such as for currency. Please markup the actual content on the webpage.
Example URL:-http://www.goudengids.be/mort-subite-a-la-brussel-1000/#sayso-reviews
Markup Type: Review-aggregate
Hidden content:
http://schema.org/CafeOrCoffeeShop">http://schema.org/PostalAddress"> http://www.alamortsubite.com" />http://schema.org/AggregateRating">http://schema.org/Review">http://schema.org/Rating"> http://schema.org/Review">http://schema.org/Rating">
Once you have fixed your markup, run your pages through the rich snippets testing tool <http://www.google.com/webmasters/tools/richsnippets> to check for errors. When you’re all set, use the rich snippets submission form <http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback>
to resubmit your site.
Thanks again,
Google Rich Snippets Team
-
Hi Goudengids,
Thank you for explaining that! I think some members may have assumed you were a local business owner hoping stars would show up from your single business website, but now you've clarified this. I have never worked with a YP site, hands on, but I think two things would be at play here.
-
That you've got correct markup on your individual pages. Use: http://www.google.com/webmasters/tools/richsnippets to check if your markup is correct.
-
The authority of your pages, in Google's mind. Could there be any issues going on with duplicate content between goudengids.be and goldenpages.be? Typically, I see YP sites have a single domain with sub-sections for different languages, so the structure you are using is not what I'm used to seeing.
Also, how well you manage your review base may be a factor. For example, on a page like this one, I see 3 identical reviews: http://www.goudengids.be/qn/business/detail/en_BE_YP_PAID_248495_0000_76551_7575_2013000536113021/
You know how strict Yelp is with their filters and quality controls. Your YP might consider implementing stricter quality controls, too, in order to influence Google's 'trust' of your product.
Just some suggestions, and I do hope you will get a helpful answer at Google's support forum.
-
-
Hi Miriam,
we are the official belgian yellow pages website www;goudengids.be, with platform i was referring to our website.
-
Hi Goudengids,
Can you explain this in a little more detail:
"for over a year now we actively use schema.org into our yellow pages platform."
Do you mean you are running a yellow pages-type website? Or something else? More detail would be helpful, and it's good you've started a thread in the Google support forum. Some very smart folks there, for sure!
-
Hi, thx for the link to the support page.
I believe our markup is according the guidelines, no errors in the rich snippets tool, so therefore i posted the question on https://support.google.com/webmasters/contact/rich_snippets_feedback
I'll keep you posted if I receive any feedback.
-
In addition to Bereijk's answer, have you tried testing it with the Google Structured Data Testing Tool? http://www.google.com/webmasters/tools/richsnippets
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Hi Team, I have made my new website live. But while checking in Google it is not showing in search result ( site: www.oomfr.com ). Can anybody please advice.
Technical SEO | | nlogix0 -
Yahoo Local SERPs Index Issue
I recently updated all my website page Titles and was checking to see how many have been crawled so far. On Yahoo/Bing I noticed something very strange when entering site:bandpages.ie in the search field. Selection Buttons (top of SERPs): 'Web' search shows all my pages indexed 'UK' has has most pages 'Only In Ireland' has just 1 page indexed - which is the site RSS Feed and nothing else! The site has been live for 2 years now. Considering we don't trade with the UK and our main focus is here in Ireland - what is going wrong? Why doesn't Yahoo/Bing index list the site pages in the Ireland index? Any insights or solutions appreciated...
Technical SEO | | Ubique0 -
Can Google show the hReview-Aggregate microformat in the SERPs on a product page if the reviews themselves are on a separate page?
Hi, We recently changed our eCommerce site structure a bit and separated our product reviews onto a a different page. There were a couple of reasons we did this : We used pagination on the product page which meant we got duplicate content warnings. We didn't want to show all the reviews on the product page because this was bad for UX (and diluted our keywords). We thought having a single page was better than paginated content, or at least safer for indexing. We found that Googlebot quite often got stuck in loops and we didn't want to bury the reviews way down in the site structure. We wanted to reduce our bounce rate a little, so having a different reviews page could help with this. In the process of doing this we tidied up our microformats a bit too. The product page used to have to three main microformats; hProduct hReview-Aggregate hReview The product page now only has hProduct and hReview-Aggregate (which is now nested inside the hProduct). This means the reviews page has hReview-Aggregate and hReviews for each review itself. We've taken care to make sure that we're specifying that it's a product review and the URL of that product. However, we've noticed over the past few weeks that Google has stopped feeding the reviews into the SERPs for product pages, and is instead only feeding them in for the reviews pages. Is there any way to separate the reviews out and get Google to use the Microformats for both pages? Would using microdata be a better way to implement this? Thanks,
Technical SEO | | OptiBacUK
James0 -
Internet Explorer and Chrome showing different SERP's
Well the title says it all really. Same query, different browsers, same computer and different search results. I thought at first it may have differed because I was logged into my google profile on chrome but I logged out and tested and still different results. Is this normal ?
Technical SEO | | blinkybill0 -
Sudden SERP drop?
I'm wondering why my mainpage of my site just disappeared from google while a post from my site ranks at #11 on google. I currently only have 1 .edu backlink to it and the anchor text is my url site : http://www.domain.c0m What is the meaning of this? I checked my on page optimization and I got an A. The only problem I saw with my site was keyword stuffing on the homepage because my posts contain the keyword and its listed 26 times on the homepage but that shouldn't be the problem.
Technical SEO | | 6786486312640 -
WordPress & Page Numbers
Hi, I am working on a large WP site for a client and have an issue with duplicate content and page numbers. I am using the Yoast SEO plugin but can't seem to resolve the issue. Let me give an example: If I go to a popular category, for example F1, there are over 10 pages of content for the category and although the URL changes, the Title and Meta Description stay the same. Now...if I was using a template for the title and description I could add the page number variable, but as I am overwriting the template with SEO specific category information I can't use variables and hence the problem! This is such a common problem I know somebody will have an answer! Thanks
Technical SEO | | JonathanSmith0 -
Redirected Subdomain Development URLs Showing In SERPs?
I develop client websites within a subdomain of another website (with noindex, nofollow so that incomplete websites on the wrong domains aren't ever seen by web users). Then, when we launch a client's site on their own domain, we redirect all of the development URLS to the appropriate page on the new live site. (meaning at site launch, all pages on http://client-site.developersite.com would be set to 301 redirect to identical pages pages on http://www.client-site.com). This system has always seemed to work fine, but today I discovered 94,700 pages indexed by Google on my root domain and found that these were mostly old URLs of sites in development that redirect to the actual client sites. Many are several years old. Any idea why Google would be indexing these pages? Thanks in advance!
Technical SEO | | VTDesignWorks0 -
Site disappearing from search for a certain keyword
I was wondering if someone has encountered the same problem as me. I was doing some changes on the frontpage of one of my clients' website, especially some redirections, and my site has disappeared from Google for the main keyword on the page. So, if I look for my page on Google, instead of seeing my page first, I no longer see my page, at all. All I've done was a 301 redirection from index.html to the domain name. Now, I changed everything back to how it was before. More precisely, I've done that 2 weeks ago. But, no change in Google. I checked Bing and Yahoo, my site appears first when I search for that specific keyword. Any ideas how long will it take for Google to see that I am not doing anything wrong with redirections? Or any idea at all?
Technical SEO | | webmasterles0