Brand Search Results- how do you make sure spammy links don't hurt your brand
-
We are seeing a spammer start ranking #4 for our branded search result on google. This could potentially be hurting our brand. Any suggestions that have worked for you recently? For more context we already have:
- Create Social profiles (Linkedin, G+, FB etc) which are engaged and frequently updated
- Analyzed Domain Authority, Links and recency of the spammy article. The domain and the page authority seems weak, and the spammy article is dated Dec of last year
- Looked at various posts on http://moz.com/community/q/reputation-management.
Thanks in advance!
-
Thanks, the spammy link has been ranking for about 2 months now. We have tried reporting to Google- but haven't seen them take down or demote the link..
-
How long has that site been ranking for your brand and how long have you been at the reputation management? If your brand's site has some authority and it is linking out to 10 of your brand's well established social profiles and you have at least a couple of content pieces focused on your brand name published somewhere online, you should be able to push a weak resource down off of page 1 in a relatively short amount of time.
-
Yes, Just wanted to clear that part...:)
-
Notice my first sentence "Depending on how they are using the brand name..." my whole post hangs on that.
-
Lesley, I believe DMCA file is good when the website that ranking for their brand name is directly hurting their brand name but this is not really a good idea if the website is just ranking against their key phrase and they think that it will hurt their brand in any way!
What I really believe is that use your social profiles more powerfully and better build some links that points to those social profiles. Also, it is a good idea to get the authorship of some good blog within your niche and that Author link can easily acquire good ranking against your brand name.
I personally advice people to have these social profiles up and running in order to hack the 1<sup>st</sup> page of Google against your brand name! http://www.setalks.com/control-1st-page-of-google/
Hope this helps!
-
Depending on how they are using the brand name, it might be a legal matter. It could be something easy enough as filing a DMCA notice with their hosting company or sending them a cease and desist notice. They aren't immediate solutions, but they will solve the problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What exactly "monthly searches" from Google Adwords teach us?
I have noticed that monthly searches of our "brand" in last five years is almost same. But I can see our competitors have increased their brand searched for monthly in last few years. They are gaining popularity slowly where we are not. What are the other things we can learn when users searching for our brand are not increasing? Thanks
Branding | | vtmoz2 -
SEO for Facebook's search bar?
Hey everyone! Had a quick question for ya'. Does anyone know if there are currently SEO tactics that are in place to help a company's Facebook page rank in their search bar? For example: When I search "Idaho Auctions" into the facebook search bar, there's a multitude of results - ranging from groups, to events, to businesses. How do these get ranked above each other?
Branding | | TaylorRHawkins1 -
LinkedIn & B2B Marketing/Brand Authority: How Useful Is It?
Hi Folks, I'm in the process of drawing up some detailed step by step marketing and content strategy guidelines and I'm currently researching LinkedIn as a platform and the potential benefits for B2B marketing on it and building brand authority. I'm coming across some conflicting data regarding how useful it is. Does anyone have any experience or opinions on the viability of LinkedIn for B2B marketing and building brand authority? A couple of questions would be: Is it a viable B2B marketing platform? Is it a good place to build brand and industry authority? What techniques would you concentrate on over others? Any advice on the subject would be great. Thanks, folks. Regards Gareth
Branding | | PurpleGriffon0 -
Facebook page not appearing in search results
Could anyone give a reason as to why a facebook page wouldn't be appearing in search results? - I've setup numerous facebook Pages for businesses and they usually get indexed and start appearing in the SERPs for their respective name/brand name relatively quickly, but have a Page for a business (which has even been quite active recently) and it's nowhere to be seen in Google's results (not even on a search for the complete URL). Any thoughts appreciated, thanks. Greg
Branding | | GregDixson0 -
Issue with the company's brand name in SERPs
Any suggestions on how to solve this without the need to be ranked for something not related?
Branding | | GardenPet0 -
Anchor Text Profile Only Branded
So, I was looking at my backlink anchor text profile and easily over 90% of my links use some variation of my brand as the anchor text. This includes my full brand name, a shorter more common name and the naked url. My question is, is this bad for my ranking? I know having too many money words as anchors is not good, but what about having too many brand anchors?
Branding | | dsinger0 -
How hard is it for a national brand to win for Superlative qualified non-brand keywords?
Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI0 -
Using mlm and 'scammy' websites to identify brand/reputation management opportunities
I think this almost warrants a youmoz post, but I was wondering if anyone has used MLM or 'shady' industry companies to see where they place their reputation/brand links to dominate the first 2-3 pages of google for things like 'company name + scam' 'company name + reviews'. On a side note what is your opinion of a company that goes to great lengths to create a very strong push to control those keywords? Would you recommend your clients dominate the first 2-3 pages with 'honest review about company x' and 'the truth about company x' fakeditorials? Do you guys think people see right through them. Take any MLM..for instance legal shield scam (not my company, but an MLM that I am very wary of) as professionals what do you think of their reputation management build out......what do you think consumers would see when they read this? is there such a thing as going to far to refute false claims and building sponsored reviews? I'm personally against doing sponsored reviews and spamming with them, but maybe I am naive.
Branding | | ilyaelbert1