Location specific services pages
-
Hi guys,
I'm working with a client who would has offices in two cities in Australia, and they provide a certain service to both cities. They would like to rank for keyword phrase for the service for both cities.
E.g. Window Cleaning Brisbane, Window Cleaning Darwin.
I strongly believe in focusing on relevance and visitor experience first, rather than ham-fistedly trying to rank for those phrases. Having said that, I'm thinking of creating two pages for those phrases as a sub-page to the service itself, with the title of those pages containing the geographically specific phrases. E.g.:
- Window Cleaning
- -->Window Cleaning Brisbane
- -->Window Cleaning Darwin
The pages would highlight the 'reach' of the service in the two cities, as well as some specific information such as the history of both offices, any distinctions between the services provided, the teams at both locations, and so forth.
I feel that although this seems like a valid reason for doing this, I may be overlooking something.
What do you guys think?
-
Nice article ! But if I'm right a "Landing City Page" Is a page where you
- Write down all your info linked to the locality (phone, adress)
- Write down a new content link to the service
- Display it in a blog or other place where you can give more local information
Am i right ?
-
Hi Carlo,
This is just fine. What you are doing is creating a type of content typically referred to as city landing pages. It sounds like this may be a bit of new concept to you, so I would like to share a guide with you that I wrote a few months back that digs deeply into this topic and has received quite a bit of positive feedback in the Local SEO sphere:
The Nitty Gritty of City Landing Pages
I hope you will find this helpful as you brainstorm the types of content you can develop in scenarios like this one. Best of luck!
-
Hello !
David and Karl are right on it. I would personally work on a unique website. You can get specific pages per cites (as long as it's not the same with just different names) or you can make some blog post focus on each city problematic
Good luck !
-
It's all about relevance so as long as the is a purpose to each page then there is no harm in creating a page for each city. Make sure you do your Google Places listings for both (if there is an office for each) as well as that will give you some extra visibility. As David said, just be careful with the content to make sure it is completely different for each page.
-
I see no harm in doing this as long as the content on both the pages is different and relevant to the type of audiences in both the target locations.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are slides how's etc the new Splash Pages?
[How did Moz know that my question was about this?!] I've just completed an audit of nearly 50 websites in the tourism industry and 90% had a slideshow, large image or video taking up more than the initial screen on the fairly large screened Chromebook that I'm using. I'm advising them all to ditch this and am often getting resistance from the site owners and their web developers. I know that these can be better optimized for page load speed, which is poor for most of these sites, especially on mobile devices; but from a usability standpoint, are these affective at drawing in users? Do users take the time to view these? Are they annoyed at always having to scroll down to see if there is anything else useful on the homepage? I think they are like the splash pages of the past: poor for usability and SEO. I've advised to at least make sure that the images are sized so the top of the page fits any screen (some of them do resize well for mobile devices, but maybe not laptops/desktops), include text with calls to action and click through to relevant content. I've been noting that they aren't media businesses selling images or videos, so they need to get their offerings to the top of the page so that users can see and engage more quickly. Anyone have any stats or experience on this? Thanks, Ann
Web Design | | anndonnelly0 -
Regarding rel=canonical on duplicate pages on a shopping site... some direction, please.
Good morning, Moz community: My name is David, and I'm currently doing internet marketing for an online retailer of marine accessories. While many product pages and descriptions are unique, there are some that have the descriptions duplicated across many products. The advice commonly given is to leave one page as is / crawlable (probably best for one that is already ranking/indexed), and use rel=canonical on all duplicates. Any idea for direction on this? Do you think it is necessary? It will be a massive task. (also, one of the products that we rank highest for, we have tons of duplicate descriptions.... so... that is sort of like evidence against the idea?) Thanks!
Web Design | | DavidCiti0 -
Can only get a few pages indexed on by google
Hi I've touched upon this before on previous questions so apologies for repeating myself. In a nutshell out of the 60 webpages submitted to Google 11 have been indexed and out of the 140 images submitted none have indexed any ideas would be great! Here is a screen shot of what Google Webmaster is showing http://www.tidy-books.com/sitemapshow.png and here is the sitemap - > http://www.tidy-books.com/sitemap/us/sitemap.xml Thanks
Web Design | | tidybooks0 -
Site structure- category pages
Hi, I'm relatively new to SEO but have tried to apply all best practices to my site. However, I've hit a stumbling block when it comes to whether or not to index my category pages. http://istudyenglishonline.com/category/expressions-idioms/ General info: the site has been created with Wordpress and has a directory of English idioms. Each idiom is associated with one or more categories that it falls under (emotions, sports, food etc). Each category has its own page where the list of idioms will be. As each idiom often has more than one associated category, the same idiom will appear in different category pages, thus creating duplicate content. However, I have given each category page its own unique description. The issue is, when there are numerous idioms, the category page will have more than 1 page. I don't have the ability to create a unique description for each subsequent page of the main category. I know that the very model for some vertical search engines (such as indeed.com) is to create such landing pages and that the more "categories" that they have assigned to their job ads, in this case, the more pages created and the more pages indexed in Google. This seems to work very well for them. My question is, am I doing things right? Should I be doing anything to the subsequent category pages to avoid duplicate content? My plan was to have so many idioms associated with so many categories that I have a fair number of landing pages indexed in google, thus attacking the long tail keywords. However, I'm not sure if I am going the right way. Any advice would be much appreciated!
Web Design | | villarroel0 -
How to do a non-spammy "doorway page"?
Hi there, ISSUE: I have a client who wishes to use a "doorway" page, but not in a spammy way. He would like to have a nice crisp URL for use in ads/brochures. The page is strictly a landing page (just with a separate URL). DOORWAY/LANDING PAGE WILL BE: Non-spammy -- There will be no attempt to optimize the landing page/no attempt to get the page to rank. Strictly a vanity URL -- he likes the way a separate website looks in ads as opposed to a landing page on the existing website (i.e., www.websitename.com/landing page) WHAT I'M TRYING TO DO: I'm basically trying to figure out what the best things to do to protect his other sites (which are very high quality valuable sites which rank well) from getting punished. STEPS I'M CONSIDERING: Robots no follow Separate hosting server Different person's name on a private domain registration Adding additional pages, so it's not a 1-page "doorway" Many thanks in advance to anyone who would share their experience and help me protect my client in the best way possible. I've told him there are risks, but he still wants to go ahead. MC
Web Design | | marketingcupcake1 -
Internal links, new pages & Domain Authority
I have two questions regarding Domain Authority: 1. Is it possible that a drop in Domain Authority may have been caused by adding a blog and blog posts? In other words, would adding pages/posts dilute the site's authority? And will it catch back up with itself or will that require inbound links to those new pages? (oops! that was 3 questions in one) 2. Would it be detrimental to have internal links coming from blog posts without authority to my Home page and could that have contributed to a drop in Domain Authority? Thanks!
Web Design | | gfiedel0 -
How can we improve our e-commerce site architecture to help best preserve Page Authority?
Today I installed the SEOMoz toolbar for Firefox (very cool, highly recommended). I was comparing our site http://www.ccisolutions.com to this competitor: http://www.uniquesquared.com For the most part, the deeper I go in our site the more the page authority drops. We have a few exceptions where the page authority of a subcategory page is actually better than the cat. page one level up. In comparison, when I was looking at http://www.uniquesquared.com I noticed that their page authority stays at "21" on every single category page I visit. Are you seeing what I'm seeing? Is this potentially a problem with the tool bar or, is there something significantly different about their site architecture that allows them to maintain that PA across all category and sub category pages? Is there something fundamentally wrong with our (http://www.ccisolutions.com) site architecture? I understand that we have longer URLs, but this is an old store with a lot of SKUs, so we have decided not to remove the /category/ and /product/ from the URLs because the 301 redirects that would result wouldn't pass all of the authority they've built up over the years. Interested to know viewpoints on the site architecture and how it might be improved. Thanks!
Web Design | | danatanseo0 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0