Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Is it SEO-wise to edit an already published article?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it SEO-wise to edit an already published article?

    On-Page Optimization
    3
    4
    1479
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • zorsto
      zorsto last edited by

      One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization? Of course, the ultimate goal is to be in TOP 3 for a specific keyword.

      1 Reply Last reply Reply Quote 1
      • zorsto
        zorsto @EGOL last edited by

        The page I'm talking about is more like an explanation about an offered service, but it doesn't have any on-page optimization. Great response. I will make sure to update the page and the entire website for that matter.

        1 Reply Last reply Reply Quote 0
        • WhoWuddaThunk
          WhoWuddaThunk @EGOL last edited by

          EGOL is absolutely correct.

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by

            If you can improve the article - especially the content - then you should do it without any concerns.

            I have been running a site for about 8 years.  In that time I have published a lot of content.  Now I am at the point where more of my time is spent on updating articles or improving articles than publishing new articles.   I am always adding additional photos, updates from the news, improved photos, sometimes complete rewrites.  A lot of my early content was fairly short articles.  Now I am replacing them with much more substantive articles with lots of images, photos, graphs, data.   Rankings very often jump up after a major improvement is done.

            One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization?

            I often spend one, two or three days on improving an article like this and have someone helping me with images, photos, research.  Make content on this page that will blow everyone else away.  Go out there to make their content look puny.

            WhoWuddaThunk zorsto 2 Replies Last reply Reply Quote 4
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • whiteonlySEO

              Hi, Does having orphan pages on my site negatively affect my seo? Thank you.

              Hi, I have quite a few orphan pages on my site and we see that our rankings have fell significantly over the past 6 months. Can this have be negatively affecting our rankings? Thank you.

              On-Page Optimization | | whiteonlySEO
              0
            • davidkaralisjr

              Do Blog Tags affect SEO at all anymore?

              We're trying to standardize the use of tags on our site amongst writers/editors, and I'm trying to come up a list of tags they can choose from to tag posts with - and telling them to use no more than 10 (absolute maximum) per post. We are also in the process of migrating to a new CMS, and have 8 defined categories that will all have their own landing page within our "News" section. TLDR: Do blog tags have any impact on SEO anymore? Are they solely meant to help users find articles related on popular topics, or does creating a tag for a popular topic help to improve organic visibility? Full Question: With the tag standardization, I want to make sure we're creating the most useful and effective tags; and the UX/SEO sides of my brain are conflicted. To my understanding, creating a tag about a high volume topic in an industry helps establish the website's relevance to Google/other search engines about that topic and improves overall relevance; but the tag feed page (ex: http://freshome.com/tag/home-protection/) isn't really meant for organic search visibility. So my other question is, is it worth it to noindex the tag pages in the robots.txt? Will that affect any benefit to increased relevance for Google (if there is any)? I'm interested to hear others' thoughts and suggestions. Thanks in advance!

              On-Page Optimization | | davidkaralisjr
              0
            • AndieF

              ECommerce Filtering Affect on SEO

              I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?

              On-Page Optimization | | AndieF
              0
            • JonnytheB

              Bullet points good or bad for seo?

              Hi Everyone, After a body of unique content of say 50 words, will Google then penalise you for adding bullet points which will then be duplicated across all those products (say 100 products)? http://www.polesandblinds.com/acacia-teal-roller-blind/? Look forward to your comments, good or bad, Thanks Jonathan

              On-Page Optimization | | JonnytheB
              0
            • GOODSIR

              Is content aggregation good SEO?

              I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!

              On-Page Optimization | | GOODSIR
              0
            • VivaArturo

              Does show/hide element with javascript impact SEO

              Hi I am developing an ecommerce site and want to place text on all category and home page. The challenge is that 300 words of text for the pages does not fit into the design appropriately especially on the home page. If I were to use a show/hide element with javascript would this be seen as spam or a trick to the search engines. I do not think it is spam as it will be actual content for the site and the visitor can view it if they click on the show button. Would love to hear your thoughts?

              On-Page Optimization | | VivaArturo
              0
            • jmansd

              What does the "base href" meta tag do? For SEO and webdesign?

              I have encounter the "base href" on one of my sites.  The tag is on every page and always points to the home URL.

              On-Page Optimization | | jmansd
              0
            • jimmartin_zoho.com

              Is there an SEO penalty for text that appears only in a pop-up box when you hover the mouse over an icon?

              A client of mine wants to streamline the look of his web pages, taking some of the visible body copy and putting it into boxes that pop up when you hover the mouse over an icon. My understanding is that search engines will index this pop-up text. However, do they penalize pages that have text in pop-up boxes out of concern that those pages are spammy? In this case, the text and the page are perfectly legitimate e-commerce pages. Thanks for any insights you can offer.

              On-Page Optimization | | jimmartin_zoho.com
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.