Way of including Keyword into content
-
Hi all!
My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content.
I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue?
I greatly appreciate any help/advice given to my problem!
Thanks once again,
T
-
Howdy!
Not necessarily.....I think having competitive keywords means you will have to work a little harder (and smarter) to rank better. Try shortening your keyword phrases....Luxury villas, Large villas, Villas for rent, 7 bedroom villas, etc...All of which could be placed in the content area. I'm sort of new to SEO but in my studies you want keyword rich content. However not to the point that you make it unreadable. Keep the user in mind! Place the keyword you want to rank for in the H1 tag, try putting it in alt tags for images, and in bold at least once. Also I would place your brand name (company name) near the keyword as well so people start associating your company with those keywords.
Your title tag could say something like this:
Large luxury Villas with 7 bedrooms - Name of Company | Barbados
Large luxury Villas with 7 bedrooms - Barbados | Name of Company
Just remember to keep that 70 character limit in mind, and that Google usually uses the title tag as the display link in the organic search results!
-
Thank you, point taken about keyword placement and usage!
The problem i seem to have with my keywords for this site is that all the keywords i wish to use 'luxury villa in Barbados' 'large villa in Barbados' etc all are extremely competitive and it seems that long tail keywords such as 'large 7 bedroom villa for rent in Barbados' generate no monthly searches (according to the google keyword tool).
With this in mind is it not achievable for me to generate organic traffic through search engines due to the lack of non competitive keywords?
-
Hello
The first sentence looks alright to me.
'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
But I'd change the second addition a bit. Including "large luxurios villa" twice seems a bit over the top. Also, this is hardly a keyword that will generate much traffic and matching it twice exactly will look a bit spammy.
For more information about this luxury villa in Barbados do not hesitate to give us a call.
-
Hey there,
I'd write 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
For information about this l_arge luxurious villa in Barbados do not hesitate to give us a call._
Or something similar to this.... That way you keep the original content plus add the specific keywords...
Hope this helps
-
Thank you for the reply!
Ok i understand your point, but if i wished to rank for that keyword would i have to include it in its complete from within the content?
It is also difficult to simply put 'large luxurious villa in Barbados' in say the title or the url....based on this keywords difficulty to place in important on page elements would it just be best to try and target a new, more 'page friendly' keyword?
Thanks!
-
But it is a large luxurious villa in Barbados! I've seen many worse cases of aiming for KW with less than irrelvant copy than this. But for advice, questions and context (why someone would rent the house) can be good. So, talking about a large family for instance, or group, you could ask do you need a large luxurious villa in Barbados.. then stating why yours fits the bill.
Think in terms of questions and needs (who your villa would suit) and then writing the content should be easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Duplicate content across domains
I have a client with 2 websites - one is a trucking and rigging company that specializes in installation / moving / removal of safes (site #1), the other offers a product line of safes (site #2). I originally designed / implemented site #1 and was able to get "safe installation New York", "safe moving New York", and "safe removal New York" in the top 3 search results in. A little over a year ago, client was approached by another marketing company to create the site #2, who also provided commercial services that I don't. It was a business decision, and we remained in good relations. As a result Site #1 went to the new marketing company and they built Site #2. Fast forward to about 3 months ago - Site #1 was infected with malware, client wasn't happy with new service, and asked me to take back the Site #1 ( and remove malware), and take Site #2, and re-work the SEO. SEO had dramatically fallen off for Site #1, so I've been working the SEO once I was able to get the malware completely removed and reviewed by Google. Site #1 had been redesigned by the other marketing company, essentially retaining the content that I created. Site #2 has mostly new content, but under "Services", it references the same services that Site #1provides, but the content is exactly the same, except that references to the company for Site #1 also link to Site #1. So there is duplicate content for 5 pages on both sites. As it happens, Site #2 that SELLS safes, is ranking #2 for "safe installation new york" for exactly the same content as Site #1 that provides the services. Site #1 ranks >50 for the same keyphrase. Why would this be? Has Site #2 taken the lead on this keyphrase because of the malware situation and now Site #1 is being penalized for duplicate content? One other major change on Site #1 is that the web technician used Wordpress's built in page nesting (page is set as child to parent page - nested 3 deep in some cases). What are the consequences (if there are any) of having a page listed as (for example) oztruckingandrigging.com/services/safe/safe-installation vs. oztruckingandrigging.com/safe-installation? The reason I ask this is that when I Moz page optimize for the first one for "safe installation" I get a lower grade then when I Moz page optimize for the second one.
Keyword Research | | chill9861 -
Keyword Over-usage?
I have a photography page, where there are a number of galleries. In the galleries and thumbnails of each photo I'm selling. These also include the title. It's built dynamically. However, I've noticed when I do an on-page grade check, that one of the places I'm failing is over-using the keyword on the page. This is mainly due to the titles of each photo containing that keyword. For example, there might be a photo gallery for images of the Golden Gate Bridge in San Francisco, and 30 of the 40 images on the page have a title with "Golden Gate Bridge" in them. So naturally, the title is displaying this on the page and showing up 30+ times (after the term is used in the page text as well). Is this a really big problem, or is the benefit on each individual photo page outweighing any hit on the gallery page? Any thoughts? Thanks!
Keyword Research | | shannmg10 -
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
Decide which keyword to check
Hi. I made 3 different keywordlists. based on the following rules: list 1: top 50 of best ranking keywords of this campaign list 2: Top 50 keywords with highest volume in adwords and related to the website list 3: Top 50 last month used keywords by our clients from GWT Now i want to make one top 50 list keywords i want to track and optimize the landingpages for it. What is the best way to choose from these three lists. There are a lot of overlaps (especialy in list 1 and 3.) so those keywords have preference. But how about keywords with high volume and high difficulty, related to the website, and low ranking? i leave the conversion out of it for now, first goal is to get much traffic as possible.
Keyword Research | | Leonie-Kramer0 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
Worried about keyword cannibalization
I've been reading a lot about keyword cannibalization and I'm worried that some of my sub pages may be pulling rank from my home page. If I'm trying to rank my home page for the keyword phrase "blue widget manufacturing" and I have sub pages with the titles "blue manufacturing services", "blue widget enginnering", "medical widget manufacturing" is it possible that those pages could be causing me to commit keyword cannibalization? I'm looking at a lot of the results for my keyword phrase and they don't seem to have additional pages with similar keyword phrases. Wondering if I should change my titles so they don't look as optimized.
Keyword Research | | TRICORSystems1