Way of including Keyword into content
-
Hi all!
My website is that of a large 7 bedroom luxury villa in Barbados (www.bruadair.com). Now, I am having problems understanding how i can include my targeted keywords in to my content without it looking unnatural and disrupting the quality of the content.
I wish to use the keyword phrase 'Large luxury villa in Barbados' however including this directly into on-page elements seems to look unnatural. My current content on my home page is as follows 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
I want to rank for this keyword however changing to 'Bruadair is a large luxurious villa in Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away' degrades the quality of the content... is there anyway i can get round this issue?
I greatly appreciate any help/advice given to my problem!
Thanks once again,
T
-
Howdy!
Not necessarily.....I think having competitive keywords means you will have to work a little harder (and smarter) to rank better. Try shortening your keyword phrases....Luxury villas, Large villas, Villas for rent, 7 bedroom villas, etc...All of which could be placed in the content area. I'm sort of new to SEO but in my studies you want keyword rich content. However not to the point that you make it unreadable. Keep the user in mind! Place the keyword you want to rank for in the H1 tag, try putting it in alt tags for images, and in bold at least once. Also I would place your brand name (company name) near the keyword as well so people start associating your company with those keywords.
Your title tag could say something like this:
Large luxury Villas with 7 bedrooms - Name of Company | Barbados
Large luxury Villas with 7 bedrooms - Barbados | Name of Company
Just remember to keep that 70 character limit in mind, and that Google usually uses the title tag as the display link in the organic search results!
-
Thank you, point taken about keyword placement and usage!
The problem i seem to have with my keywords for this site is that all the keywords i wish to use 'luxury villa in Barbados' 'large villa in Barbados' etc all are extremely competitive and it seems that long tail keywords such as 'large 7 bedroom villa for rent in Barbados' generate no monthly searches (according to the google keyword tool).
With this in mind is it not achievable for me to generate organic traffic through search engines due to the lack of non competitive keywords?
-
Hello
The first sentence looks alright to me.
'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
But I'd change the second addition a bit. Including "large luxurios villa" twice seems a bit over the top. Also, this is hardly a keyword that will generate much traffic and matching it twice exactly will look a bit spammy.
For more information about this luxury villa in Barbados do not hesitate to give us a call.
-
Hey there,
I'd write 'Bruadair is a large luxurious villa situated on the prestigious Platinum West Coast of Barbados, located in a beautiful tropical setting with gorgeous beaches just minutes walk away'
For information about this l_arge luxurious villa in Barbados do not hesitate to give us a call._
Or something similar to this.... That way you keep the original content plus add the specific keywords...
Hope this helps
-
Thank you for the reply!
Ok i understand your point, but if i wished to rank for that keyword would i have to include it in its complete from within the content?
It is also difficult to simply put 'large luxurious villa in Barbados' in say the title or the url....based on this keywords difficulty to place in important on page elements would it just be best to try and target a new, more 'page friendly' keyword?
Thanks!
-
But it is a large luxurious villa in Barbados! I've seen many worse cases of aiming for KW with less than irrelvant copy than this. But for advice, questions and context (why someone would rent the house) can be good. So, talking about a large family for instance, or group, you could ask do you need a large luxurious villa in Barbados.. then stating why yours fits the bill.
Think in terms of questions and needs (who your villa would suit) and then writing the content should be easier.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking
I would like to understand how to search for all instances where Johansens is on the 1st page of Google (US/UK) for any keywords that have Portugal, Lisbon or Algarve in them i.e. "luxury hotels portugal". Is there an easy/automated way to do such a search? Many thanks for your support, Doug
Keyword Research | | CN_Johansens0 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
How should i see exact search volume of keywords
One of the seo company provide me the 2 keywords which have a 5400 exact searches per month but when i see this on google adword tool i didn't find 5400. it is only showing around 500-1000 exact searches, so how they are calculating these exact searches.. Here i am posting my screenshot please check - http://i46.tinypic.com/ezs7b.jpg
Keyword Research | | xplodeguru0 -
What is the best guide to keyword research you have found?
I am looking for a comprehensive guide to keyword research. Anyone read articles or guides they would recommend? Thanks 🙂
Keyword Research | | inhouseseo0 -
Is there a way to check what keywords a competitor is ranking for?
Hi Guys I have been working on a site and I'm doing better but I just want to ensure I am covering all the bases. I have a list of competitors and I want to see if I can find out what keywords they are ranking for so I can research and see if there is any merit in me trying to rank for those keywords also? Is there any software or processes that any of you can recommend? Thanks
Keyword Research | | RankStealer0 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0 -
Keyword Variations?
Hi, can anybody tell me if it is useful to optimize the following keyword in all 3 Versions?
Keyword Research | | mbase22
As I know google separates the 2 words as if using a hyphen - so it would be the same as if just using a space between the words.
But if you search for the different Versions in google there are different SERPS for every of this versions? Not many users will search using a hyphen between the words I guess - butt I saw some few keywords tipped in with hyphen in my google analytics report. And I want to be on top 😉 Piloten Ausbildung Piloten-Ausbildung Pilotenausbildung thx!0