Using a stop word when optimizing pages
-
I have a page (for a spa) I am trying to fully optimize and, using AdWords have run every conceivable configuration (using Exact Match) to ascertain the optimal phrase to use. Unfortunately, the term which has come up as the 'best' phrase is "spas in XXX" [xxx represents a location].
When reviewing the data, phrases such as "spas XXX" or "spa XXX" doesn't give me an appropriate search volume to warrant optimizing.
So, with that said, do I optimize the page without the word "in", and 'hope' we get the search volume for searches using the word "in", or optimize using the stop word?
Any thoughts?
Thank you!
-
The assumption it appears some are making is that a search for Spas in Key West only returns pages with Spas in Key West as the "optimized term" which is not true. If your traffic for the query is such that Spas "in" (each specific location) is higher, use in. Typically, that is not the query. Typically the way searches search in the broader sense is to alleviate that connector. If your research shows more for utilizing "in" , I would use it.
Hope that clarifies.
Good luck.
-
My dilemma, however, is when using your example of 'Spas [location]' or '[location] Spas', the search volume figures I'm receiving are extremely low. Search volume figures I'm receiving for 'Spas in [location]' are significantly higher.
So, would the recommendation be to use 'Spas [location]' then? Not trying sound stupid here, but would really like to fully optimize the site to attract the most traffic as possible...
Thank you!
-
Thank you for your reply HeaHea! I appeciate it.
-
AA in Florida,
I would not use the connector "in" for optimization. The reason being is the query utilizing "in" is rarely made. So, when optimizing for Spas Florida, you say Florida Spas ( don't worry about someone searching for Spas Florida; they will see you).
If the product is a Spa, and you are using a geo location term with it, no matter what the traffic is, you need to optimize for it: that is the business you or your client is in.Hope that helps,
Robert
-
I would optimize using the stop word as it has the volume, plus use of the phrase "spas in $location" is more natural sounding vs "keyword optimizationish". We actually use "$product in $city" in our title tags and rank really well for "$product $city" searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO disadvantages with creating pages under a directory page which doesn't exists?
Hi, Let's say we are going to create pages in the URL path www.website.com/directory/sub-pages/. In case this page www.website.com/directory/ doesn't exists or redirected; will the pages created in this URL path like stated above have any issues in-terms of SEO? We will link these pages from somewhere in the website and planning to redirect the /directory/ to homepage. Suggestions please.
Algorithm Updates | | vtmoz1 -
A page will not be indexed if published without linking from anywhere?
Hi all, I have noticed one page from our competitors' website which has been hardly linked from one internal page. I just would like to know if the page not linked anywhere get indexed by Google or not? Will it be found by Google? What if a page not linked internally but go some backlinks from other websites? Thanks
Algorithm Updates | | vtmoz0 -
Optimize for separate words or combined word.
I can't find good answers to this question so I'm asking here. Thanks for any help you can give. Most people, 4 out of 5, search for our product using two separate words, while the trademarked name of the product is one word. Think: CleanCar(tm) vs Clean Car. However our product is a leader in the industry so it would be like searching for perhaps "Play Station" vs "Playstation" if people were looking for a gaming console in general. Google separates them in the search volumes so I am assuming it does not see Clean Car in the same way it sees CleanCar. I (obviously) want to rank as highly as possible in both while keeping brand integrity in mind. Should I SEO for just the CleanCar or both? Perhaps using CleanCar in the title and Clean Car in the description? Does Google distinguish? Thanks! bnew
Algorithm Updates | | mcampanaro0 -
Page 1 all of a sudden for two clients
Hello, So, for many months, a couple of my clients have had a handful of terms that they were ranking for on Page 2. All of a sudden in the past month, both clients have moved up to Page 1, #2 for most of their terms. I have been working on some optimization tests and made minor changes, but I am concerned because the consistency of the #2 position for both clients for all of the previously Page 2 ranking keywords. I have seen this type of Google increase for clients before, and my experience has shown that it is a test from Google-so, from Google's perspective: "we're going to move your rankings up to Page 1 and see what you do with this to prove to us that your site is worth the position". Anyone had any experience with this kind of movement? Thanks so much in advance..
Algorithm Updates | | lfrazer0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Why am i not ranking in the top 50 for the keyword 'cocktails' even though all my other cocktail related keywords are in the first 2 pages of Google???
I have checked the first 50 pages of google for my website www.socialandcocktail.co.uk using the keyword 'cocktails'. It is NOT to be found. However, if I search for other keyword combinations eg cocktail recipes, cocktail bars etc they are all in the first 2 pages! What is going on????????
Algorithm Updates | | cocktailboss0 -
Google+ Local Optimization
What are the recommended ways to optimize the Google+ places page for clients. Do services like louder voice and customer lobby help? I'd love to get the group's opinion on what strategies are working for them on local optimization.
Algorithm Updates | | SEO5Team0 -
If a page one result for a keyword is mostly directories, do I have a chance to rank for this keyword?
I feel like although directories carry a lot of weight and links, I'd think that my client would be able to gain a top position, since none of the others are competitor pages, nor are the directories engaging.
Algorithm Updates | | randallseo0