How to rank well on 2 keywords - 2 separate pages or 1 combined page
-
Hi,
I have a website about allergy. We ar developing new content, and through keyword research I have discovered that "dog allergy" and "cat allergy" are both very common searches. However, the cause, and symtoms are very alike for these 2 types of allergy so it would make sense to combine the two allergies on one page. So my question is: What do I choose to increase my chances to ranke the best I can for both "cat allergy", and "dog allergy"? Should I develop 2 separate pages for cat & dog allergy or should I do a combined page? (We would of course review the texts so no duplicate content/text would be used if we chose to have 2 pages)
I would be so greatful for your advice!!
Kind regards,
Jeanette
-
Hi everyone,
Thank you so much for your advice. I really appreciate your feedback and that you have taken your time to answer.
So, 2 separate pages it will be then!Kind regards,
Jeanette
-
Hey,
Whiteboard is on the money. Having two separate pages will also allow you to deliver some useful and unique media content (photos and video) specific to cats and dogs, which will help you make the most out of the traffic you will be driving for those keywords.
Hope that helps!
Carlo
-
I would have to agree with Whiteboard creations here. Create two seperate pages and ensure all the content is unique. This would be a lot better that targeting two keywords on one page in my opinion.
-
Jeanette,
You'd want to create 2 separate pages around those keywords as someone who is a cat lover looking up info about cat allergies will want a crystal clear, very relevant answer or solution for their cat. Same for a dog lover/owner. When you create 2 pages, just be mindful that your content will need to remain 100% unique (hint: write the content and submit through Copyscape.com to check uniqueness). You can make your secondary keywords the plural variation which will add some more relevance to the pages.Target your content for what are some allergies most recognized, the signs & symptoms, the treatments, the potential meds that help, etc.... Create a lot of good solid content and section it out appropriately including some paragraphs, bullet points, call to actions and you will have more success than just putting it all on 1 page.
Next, write content around those subjects for both cats and dogs as blog articles or social media posts or guest posts and link it all back to those pages for relevance.
All the best!
An avid dog lover and internet marketer -
Web MD which ranks at the top for both dog allergies and cat allergies (the plural form seems to be more popular) has them on separate pages. The content on the pages is similar, but not identical. (For example only the cat page talks about allergic symptoms from being licked or scratched.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will ranking keywords add on my website
Its been a lot of time since I have launched my website but I am not getting any ranking keywords can you please help me about the following factor or provide some solutions my website is about selling third-party antivirus and technical service: norton.com/setup
On-Page Optimization | | Mehakayna0 -
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
When making content pages to a specific page; should you index it straight away in GSC or let Google crawl it naturally?
On-Page Optimization | | Jacksons_Fencing0 -
How specific do I have to be when adding keyword to the meta title which I am trying to rank for?
I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for. For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?
On-Page Optimization | | whiteonlySEO0 -
Multiple page rank - harm or good?
Can someone explain this to me, as I just ranked a page on our website and intended to do the same for 3 other pages. our home page is currently ranked well, but after reading this (below from Moz) I'm concerned if i'm doing more harm then good. I just ranked the page 3 days ago, I haven't seen any drops yet. When multiple pages with the potential to rank well are combined into a single page, they not only stop competing with each other, but also create a stronger relevancy and popularity signal overall. This will positively impact your ability to rank well in the search engines. Thanks in advance, Lauren.
On-Page Optimization | | MissThumann0 -
Contact pages coming up for keywords above landing pages
I have two examples of contact pages coming up over designated landing pages Keyword: Nickel Alloys for www.neonickel.com Keyword: Artificial Grass for www.artificialgrass4u.co.uk Is there anyway I can stop this happening?
On-Page Optimization | | icansee0 -
Is reported duplication on the pages or their canonical pages?
There are several sections getting flagged for duplication on one of our sites: http://mysite.com/section-1/?something=X&confirmed=true
On-Page Optimization | | Safelincs
http://mysite.com/section-2/?something=X&confirmed=true
http://mysite.com/section-3/?something=X&confirmed=true Each of the above are showing as having duplicates of the other sections. Indeed, these pages are exactly the same (it's just an SMS confirmation page you enter your code in), however, they all have canonical links back to the section (without the query string), i.e. section-1, section-2 and section-3 respectively. These three sections have unique content and aren't flagged up for duplications themselves, so my questions are: Are the pages with the query strings the duplicates, and if so why are the canonical links being ignored? or Are the canonical pages without the query strings the duplicates, and if so why don't they appear as URLs in their own right in the duplicate content report? I am guessing it's the former, but I can't figure out why it would ignore the canonical links. Any ideas? Thanks0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Whats the best way to rank high for several different keywords?
I Have a print website www.print.dor2dor.com and we print 100's of products. I was wandering what is the best way to rank high for severall keywords as we dont want to just rank high for printing because when people are searching they normally type in the product they are looking for with printing at the end of it.
On-Page Optimization | | WillFrank0