PPC software.. which one do you think is better? why?
-
hey guys...
I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way.
So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better.
I am in house in charge of 2 ecommerce websites.
-
we did marin and it absolutely destroyed our business. We are very dilligent with our ad spend and Marin could never catchup. Maybe we change bids more than most people but we were a lot more careful than marin was and seasonality was a big problem. Instead of paying marin 150 a year we decided to go with another ppc person and that seemed to be better.
-
Branden thanks for sharing your personal experience, I will give a try on Marin...
-
Thanks Dana, always good to hear from some one in similar position. I just start the trial I really like the interface too... I want to see how the "Bid Management tool" will behave.
-
We tried Marin and the results were good, but we needed integrated closed loop reporting for paid and organic search. We ultimately integrated our back end data with Adobe Site Catalyst and then used Adobe Search Center for paid search management. This allowed bid adjustment based on our back end closed loop data, and allows consolidated reporting for both paid and organic search.
Adobe Search Center isn't the best tool, but it's not bad and the full integration with Site Catalyst makes it worth it. Adobe bought Efficient Frontier last year and will be replacing Search Center with this new tool.
-
Marin is the best. I've used Acquisio and WordStream before, and my campaigns perform best when using Marin. Acquisio has better charts/reporting than Marin, but my campaigns perform best using Marin. Also use Mongoose if you want to track inbound phone calls back to the keyword searched for. Mongoose integrates into Marin seamlessly.
Marin Enterprise will cost 3-5% of your spend, which comes with a dedicated Marin rep who will help you with all of Marins features/tools. If money is an issue, you can use Marin Pro for 1% of spend, but you wont get a dedicated Marin rep. I started with Enterprise and then switched to Pro after I understood all of Marins tools.
Marins bidding algorithm is awesome. Marin allows for various keyword attribution, A/B split test for text ads & creative, different bidding based on cpl, cps, roi, margin % etc. You can also bid different for various conversion types...purchase, lead, facebook like, newsletter signup, phone call, etc. It also stream lines your work flow which allows me to manage 2X more campaigns.
-
Hi Cesar,
I am in-house in charge of 2 ecommerce sites as well. We just completed a free trial of Wordstream and I was very impressed. We are going to give it a try for 6 months. I found it very easy to jump in and start managing things without spending a lot of time finding my way around the interface. That's my two cents
Cheers,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
How long does it ramp up a PPC campaign?
I was speaking to a SEO the other day. He is going to be working on an ecommerce site soon. I was suggesting that he might want to augment his SEO efforts with PPC in order to be able to show some results in the near term, as it would most likely take some time for his SEO work to be showing results. His response was that while he hasn't utilized them as much, he's found that it can take 3-6 months to get a PPC campaign to really make money. I'm just curious if you guys feel that this is an accurate statement?
Paid Search Marketing | | brettgus0 -
SEOMOZ of PPC?
Hi The site I'd been following over the years last updated in May, so it's clearly not the authority it once was, I know there's a PPC post here about once a month but I was wondering where do the PPC brigade spend most of their time? My work is 50/50 atm but was once much more PPC focused, is there an SEOMOZ equiv. in the Paid Search world?
Paid Search Marketing | | xoffie0 -
Why don't national brands have PPC ads that target their names, while smaller brands do?
Google's policy is to allow other businesses to run PPC ads against your business name, even when trademarked, so long as the ads don't include the trademarked name. At least that's what I have experienced and read online. Source: http://www.google.com/support/forum/p/AdWords/thread?tid=55e2b4bf90ae9585&hl=en Why do so many national brands have no PPC ads showing on their names in Google searches? http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=best+buy http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=victorias+secret http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=office+depot And so on. Smaller brands, even when trademarked, are awash in competitors targeting their names: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=nally+used+cars http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=la+jolla+cosmetic+surgery+centre Consider these two hotels: http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=ritz+carlton+new+york http://www.google.com/search?gcx=c&sourceid=chrome&ie=UTF-8&q=hotel+3030+new+york There are two slightly different questions in play here, as I have clients I'd like to better protect against this type of PPC poaching: So, are there any different policies at Google Adwords RE: national brands and having competitor's ads show on their names? How do the major brands block the advertisers on their names? Thanks!
Paid Search Marketing | | CakeWebsites0 -
PPC Billing
I'd like to add PPC as a service for my company. However I'm at a loss as to how to charge for it. I've received cold calls from those "SEO guys" charging $200 for PPC services. But I doubt that they're very profitable or even ethical. For you PPC guys, are you billing hourly on top of the campaign, and how are you outlining this for your customers? Thanks!
Paid Search Marketing | | WilliamBay0