PPC software.. which one do you think is better? why?
-
hey guys...
I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way.
So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better.
I am in house in charge of 2 ecommerce websites.
-
we did marin and it absolutely destroyed our business. We are very dilligent with our ad spend and Marin could never catchup. Maybe we change bids more than most people but we were a lot more careful than marin was and seasonality was a big problem. Instead of paying marin 150 a year we decided to go with another ppc person and that seemed to be better.
-
Branden thanks for sharing your personal experience, I will give a try on Marin...
-
Thanks Dana, always good to hear from some one in similar position. I just start the trial I really like the interface too... I want to see how the "Bid Management tool" will behave.
-
We tried Marin and the results were good, but we needed integrated closed loop reporting for paid and organic search. We ultimately integrated our back end data with Adobe Site Catalyst and then used Adobe Search Center for paid search management. This allowed bid adjustment based on our back end closed loop data, and allows consolidated reporting for both paid and organic search.
Adobe Search Center isn't the best tool, but it's not bad and the full integration with Site Catalyst makes it worth it. Adobe bought Efficient Frontier last year and will be replacing Search Center with this new tool.
-
Marin is the best. I've used Acquisio and WordStream before, and my campaigns perform best when using Marin. Acquisio has better charts/reporting than Marin, but my campaigns perform best using Marin. Also use Mongoose if you want to track inbound phone calls back to the keyword searched for. Mongoose integrates into Marin seamlessly.
Marin Enterprise will cost 3-5% of your spend, which comes with a dedicated Marin rep who will help you with all of Marins features/tools. If money is an issue, you can use Marin Pro for 1% of spend, but you wont get a dedicated Marin rep. I started with Enterprise and then switched to Pro after I understood all of Marins tools.
Marins bidding algorithm is awesome. Marin allows for various keyword attribution, A/B split test for text ads & creative, different bidding based on cpl, cps, roi, margin % etc. You can also bid different for various conversion types...purchase, lead, facebook like, newsletter signup, phone call, etc. It also stream lines your work flow which allows me to manage 2X more campaigns.
-
Hi Cesar,
I am in-house in charge of 2 ecommerce sites as well. We just completed a free trial of Wordstream and I was very impressed. We are going to give it a try for 6 months. I found it very easy to jump in and start managing things without spending a lot of time finding my way around the interface. That's my two cents
Cheers,
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find a good PPC firm
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results. My questions are: Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget? What are the key questions I should ask a PPC firm before I hire them? Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself? Thanks in advance!
Paid Search Marketing | | Brand_Psychic0 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
Youtube ad video ppc
anyone has any experience with youtube for adwords and how its converting, etc? tips on how to really narrow it down to keyword level and making sure impressions are based on your preferences? Thanks
Paid Search Marketing | | PaulDylan0 -
PPC Landing Pages and Rel Canonical
Hi Mozzers! Our company has hundreds of PPC landing pages which are essentially request a quote forms. We also have a request a quote form on our website that is for regular traffic. Currently we just added the "noindex" meta tag to all our PPC landing pages, but I think we can improve this. Should we remove the "noindex" tag, and instead add a rel canonical link pointing to our "main" request a quote form? Thoughts?
Paid Search Marketing | | Travis-W0 -
Is there a PPC basics guide?
something like: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 and, of course: http://www.seomoz.org/beginners-guide-to-seo but for ppc? :]
Paid Search Marketing | | Mozzin0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
PPC Question
After watching today's excellent WBF by Brian on Adwords, I still have a question. At one point do you believe a PPC keyword or adgroup has enough data to make a decision. Brian mentioned 30,000 impressions. I've heard 200 clicks. Is there a concensus or set of rules anyone could recommend as a guideline. I do PPC but it's not a daily focus, and find myself vacillating, and frankly, probably wasting time and money by not having a more defined approach to PPC.
Paid Search Marketing | | DenverKelly0