How to find a good PPC firm
-
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results.
My questions are:
- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?
- What are the key questions I should ask a PPC firm before I hire them?
- Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?
Thanks in advance!
-
I'd add a couple questions to what's already been said.
-
Will I be able to see the campaign events through my own Google Analytics account?
-
If so, will you be setting up campaign goals with GA for me or is that something I have to track myself?
-
What types of recommendations will you be making to improve the campaign?
One thing to add, I'd suggest that you set up the Google Tag Manager account and provide access to the agency. That way, you'll be able to have one Google code that addresses Google Analytics and GTM on your site. You'll also retain the historic information from the account if the relationship with the agency ends.
-
-
I am an SEO strategist so I know how PPC works but my advices are obviously not better than anyone who is expert in that particular area.
Where you can find the expert? Moz.com have the list of agencies that are good at getting the job done but if you think that they are expensive or not the one you are looking for you can find other experts but asking in to your local community and ask other businesses who have used any of their service.
Key questions you should ask before hiring a PPC firm! This post by Bruce Clay is awesome in that case: http://www.bruceclay.com/blog/hiring-a-ppc-agency/
As far as the beginners guide to PPC is concern here are the two books I would personally recommend.
- http://www.poweredbysearch.com/beginners-guide-ppc-advertising/
- http://www.ppchero.com/ppc-heros-beginners-guide-to-ppc/
Hope this helps!
-
Hi,
Not sure if you have seen the list of recommended companies here on Moz, if you filter them down on PPC you should be able to find a couple of companies that should fit your needs: http://moz.com/community/recommended#ppc
-
Hi,My response is inline: **- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?**If you are planning to start PPC on Google Adwords then there are more than 5,000 Google Partners worldwide. To find one that fits your needs, use Google Partner Search, which lets you search for a Partner by name, or based on your location, advertising budget, or the type of service you want help with. Similarly, for your specific Bing Ads campaign needs, you can search here- http://advertise.bingads.microsoft.com/en-in/training-accreditation-find-a-pro-directory. The pros in this directory are accredited members only — they've been trained and tested on their Bing Ads skills and recognized for their outstanding expertise.Also, here is the list of The Top 25 Most Influential PPC Experts in 2014. however, they may not fit into your budget.
-**What are the key questions I should ask a PPC firm before I hire them?**Here are few things which you should ask/ confirm before hiring any PPC firm:
-
History/ track record/ experience
-
Ask for work proof like case studies, examples of previous successful projects
-
Do they have experience in your vertical? Any track record for your industry.
-
What is their internal team structure? Do they have certified professional with experience?
-
Is there any contract which you need to sign before starting the work? How long would it be?
-
Who will manage my account and what kind of communication will I have with my account manager?
-
What level of account access will be provided?
-
Will the campaign be manually reviewed?
-
What will be the campaign set up, bidding and budget strategy?
-
How do you measure the campaign success?
-
How frequently will I receive reporting and what sort of information will I be provided?
-**Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?**Here are few guides which you can refer- http://www.ppchero.com/the-beginners-guide-to-setting-up-an-adwords-account/http://blog.hubspot.com/marketing/ppc-guide-marketers-listhttp://searchenginewatch.com/article/2323500/PPC-Management-Operations-The-Ultimate-GuideHope this will help!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there any recent studies of organic CTR vs. PPC CTR?
Pretty much the title. I am putting together a "game plan" for my CEO, where I would like to touch on the difference in CTR between SERP organic results and SERP PPC results. I've found a few blog posts that talks about PPC being responsible for 15% of all clicks, where 1-5 organic results are responsible for 68ish % and the rest being on 6-10 and page 2/3. However, I do not see any sources in these articles, which begs the question, where are these numbers taken from? Any suggestions? My own gut feeling (and SERP behaviour) tells me that these numbers might actually be super accurate, but since my business plan will most likely end up in the hands of our board of directors, I would very much like to back up my action points for growth, with actual sources. Thanks in advance.
Paid Search Marketing | | Nikolaj-Landrock1 -
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
PPC strategies in a competitive ecommerce market
Hello, What's the top 5 things to keep in mind when doing PPC in a competitive ecommerce market? Our competitors are buying PPC leads based on gathering long term customers that only have to get bought once and then they are repeat customers with no more cost. Thus, PPC cost is through the roof in this niche. Anyways, what's the top 5 pieces of advice you would give and you're also welcome to reference any good or harder to find references for me to read or watch. Thank you, Bob
Paid Search Marketing | | BobGW0 -
Is there a tool that can use measure and improve the quality score of my PPC landing pages?
Hey guys, I'm trying to improve the quality score for a few of my PPC landing pages. Does any one know a Tool that can help me in the process. Something kind of like the "on page grader" but for quality score. Thanks
Paid Search Marketing | | Felip30 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Wordwatch Software: PPC Adwords campaign managers heard of, tried, or actively using this?
I've been trialing WordWatch for about a month. I'll admit I've been skeptical from the start. I don't quite understand the results they're delivering or how it works. So I did a search for "Wordwatch review" hoping someone out there could shed some light or help me decide whether this software was worth keeping. But all I can find are two suspicious and badly written posts, immediately raising red flags. (Penuguin should have eliminated crap sites using the Flesch-Kincaid reading level, but I digress.) **Wordwatch premise: **They take over keyword bidding to maximize budgets and clicks. They monitor the Adwords campaign to find an "optimal" bid price. Two questions about this premise: How is it different than using the Google settings for optimize for clicks or conversions? Since Google Adwords is based on a Vickery auction, wouldn't lowering my bid only lower my position? Bearing everyone has the same QS, then lowering my bids to the range between 2 positions does not increase my actual cost. I have Wordwatch enabled for a few of my campaigns. Their interface leaves a lot to be desired. They don't report the activity or the changes they make to the campaigns from the dashboard. I had to go into my Adwords Change History to track what they were doing. And lo and behold they're also adding long tail keywords to my ad groups. Bottom line I didn't notice any huge impact, and I don't see how it's better than Google's own version of campaign settings. I don't know that they're really legit. But their marketing was so convincing, and they raised $1.4M that I need other opinions. Any one with some pro/cons, or yay/nays?
Paid Search Marketing | | flowsimple0 -
Your thoughts on Pay-Per-Rank (Performance based) SEO firms
I am seeing several Pay-Per-Rank (performance based) SEO firms popping up lately. The model is interesting. They only take on the work that they know they can achieve good results. Most seem advertise white hat SEO. Overall thougts? Anyone have any experience with these firms? Any recommendations?
Paid Search Marketing | | paddlej0 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0