How to find a good PPC firm
-
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results.
My questions are:
- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?
- What are the key questions I should ask a PPC firm before I hire them?
- Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?
Thanks in advance!
-
I'd add a couple questions to what's already been said.
-
Will I be able to see the campaign events through my own Google Analytics account?
-
If so, will you be setting up campaign goals with GA for me or is that something I have to track myself?
-
What types of recommendations will you be making to improve the campaign?
One thing to add, I'd suggest that you set up the Google Tag Manager account and provide access to the agency. That way, you'll be able to have one Google code that addresses Google Analytics and GTM on your site. You'll also retain the historic information from the account if the relationship with the agency ends.
-
-
I am an SEO strategist so I know how PPC works but my advices are obviously not better than anyone who is expert in that particular area.
Where you can find the expert? Moz.com have the list of agencies that are good at getting the job done but if you think that they are expensive or not the one you are looking for you can find other experts but asking in to your local community and ask other businesses who have used any of their service.
Key questions you should ask before hiring a PPC firm! This post by Bruce Clay is awesome in that case: http://www.bruceclay.com/blog/hiring-a-ppc-agency/
As far as the beginners guide to PPC is concern here are the two books I would personally recommend.
- http://www.poweredbysearch.com/beginners-guide-ppc-advertising/
- http://www.ppchero.com/ppc-heros-beginners-guide-to-ppc/
Hope this helps!
-
Hi,
Not sure if you have seen the list of recommended companies here on Moz, if you filter them down on PPC you should be able to find a couple of companies that should fit your needs: http://moz.com/community/recommended#ppc
-
Hi,My response is inline: **- Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget?**If you are planning to start PPC on Google Adwords then there are more than 5,000 Google Partners worldwide. To find one that fits your needs, use Google Partner Search, which lets you search for a Partner by name, or based on your location, advertising budget, or the type of service you want help with. Similarly, for your specific Bing Ads campaign needs, you can search here- http://advertise.bingads.microsoft.com/en-in/training-accreditation-find-a-pro-directory. The pros in this directory are accredited members only — they've been trained and tested on their Bing Ads skills and recognized for their outstanding expertise.Also, here is the list of The Top 25 Most Influential PPC Experts in 2014. however, they may not fit into your budget.
-**What are the key questions I should ask a PPC firm before I hire them?**Here are few things which you should ask/ confirm before hiring any PPC firm:
-
History/ track record/ experience
-
Ask for work proof like case studies, examples of previous successful projects
-
Do they have experience in your vertical? Any track record for your industry.
-
What is their internal team structure? Do they have certified professional with experience?
-
Is there any contract which you need to sign before starting the work? How long would it be?
-
Who will manage my account and what kind of communication will I have with my account manager?
-
What level of account access will be provided?
-
Will the campaign be manually reviewed?
-
What will be the campaign set up, bidding and budget strategy?
-
How do you measure the campaign success?
-
How frequently will I receive reporting and what sort of information will I be provided?
-**Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself?**Here are few guides which you can refer- http://www.ppchero.com/the-beginners-guide-to-setting-up-an-adwords-account/http://blog.hubspot.com/marketing/ppc-guide-marketers-listhttp://searchenginewatch.com/article/2323500/PPC-Management-Operations-The-Ultimate-GuideHope this will help!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Baidu PPC Agency Recommendations
I have a client that is a perfect fit for the Chinese market, but have had issues with reseller agencies that don't really know what they are doing. Does anyone have any agency recommendations? I am only spending a few grand a month.
Paid Search Marketing | | JerrodDavid0 -
Looking for an intensive Adwords training classes in San Francisco or a good online resource!
Hi everyone, It may not be the right forum to post such a request but I am looking for an intensive advanced adwords training program within the next 2 weeks in the San Francisco area. I am adwords certified since last week but I have never really managed multiple accounts before and I am looking for something that would get me up to speed. I have already researched online and found that Cardinal Path, Luna Metrics and Academy X are offering such classes but nothing this month. Do you guys have any suggestions for a good intensive training program around the San Francisco Area that offers classes this month? Online resources are welcomed as well. Thanks for letting me know!
Paid Search Marketing | | Ideas-Money-Art0 -
Is this PPC claim true?
I want to optimise our marketing spend and was concerned about the high conversion rate of one of our products. When I suggested stopping PPC I was offered this advice: 'It is vital to keep spending on brand terms to prevent competitors bidding on your brand terms and taking the top positions' This this true and if so why would anyone want to bid on our brand terms?
Paid Search Marketing | | FBS1 -
Will PPC elsewhere on my domain help my organic SEO?
I have an e-commerce site with a small product line which an on-going organic SEO campaign. As a side project, I'm planning on doing some PPC testing with a highly converting product squeeze page, which I'll run Google ads to gain traffic. (this is PPC only and for this page I am not concerned with organic SEO traffic - although of course the page itself will be fully optimized). I am wondering whether to run this squeeze page on a sub-domain or sub-directory of the existing site, OR to host it on a completely fresh domain? I would like to know if as side-effect my existing Website benefit 'organically' from some of the PPC traffic, helping with it's domain authority, etc.,? or could this possibly do any harm? p.s. Bear in mind this is not going to be a page visible on the on the main site itself, it's a separate entity for PPC. Would be great to have some expert Moz eyes on this and opinions. Thanks!
Paid Search Marketing | | GregDixson0 -
What are the best ways that PPC and SEO can work together?
This has come up recently internally as we are an agency that traditionally only focuses on SEO. However, when asked to articulate the benefits of how they can work together I normally see rather vague and non-actionable answers that don't really translate to real life always. I can understand how you can use SEO techniques to improve the ROAS of a PPC campaign by improving the quality of a landing page. I am also aware of a number of ways you can use Adwords data from your campaign to improve your SEO campaign but I am curious to know. How else can the two channels work together to help each other out?
Paid Search Marketing | | SearchAcademy0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0