How to get a ecommence website ranked without creating any article
-
I have a website selling mobile accessories. The keywords for our items are very competitive: iphone 4 case, iphone 5 case ... etc
I have customized meta titles and descriptions for every page but i never get to rank.
Any idea how my site can rank on google?
p.s. we don't want to write any article.
-
Your question was: "Any idea how my site can rank on google?"
The short answer is: Write unique content, especially on product and category pages, and get quality links.
The longer answer is:
Write unique, useful content for every product page on your site. Yes, you can outsource this but go for the highest quality offered, not the cheap stuff. Try odesk, text brokers, elance, helium, writer access, etc... and go with whichever one you like best.
Start EARNING (as opposed to "building") backlinks by providing a great user experience with good, useful content. This is hard to do if you "don't want to write any article". Something as simple as outlining the reasons why it isn't a good idea to use an iPhone 4 case for your iPhone 5 might be a good place to start for the example above. Then you can interlink to your store's category pages too. The promotions you're doing are a great link-earning opportunity. Be sure to let bloggers (those in the money-saving / deal niche especially) know about it in a helpful, non-intrusive way.
-
the goal of selling at cost is to improve ranking and increase inbound traffic.
than when your site gets more visits for your keywords sell at profit.
-
Thats a really good point. Instead of getting them to tell others after they purchased, it may works better to get them to share on social sites before they purchased.
However, i do not want to promote my promotional deals only. Customers temp to always buy the cheapest deal and ignore what we actually sell.
Does this happen to you also? How do you gain those value customers?
-
the way that worked for me is to "help" those bargain hunters share their experience socially.
there is no use to sale at cost if this does get any buzz.
I had some success in implementing giveaways and raffles on the site.
this is what I think if you do this sale for $1
- ask youself what do I expects those buyers to do on my site? (share on FB, Tweet or +1
- create the funnel in away that will lead to the goal.
- implement measuring for this goal
- test and improve
Guy
-
Thanks for your respond. We have thought about the same thing too.
In fact we have already tried selling things at a lost to draw customers. (we have tried to sell things at our cost-price but it is no longer a bargain comparing to those sellers from China)
With no surprise, selling at a lost seems to work really well on getting new customers. We got 1000+ purchases for the last promotions ($1 for a iPhone case delivered, free 3-days delivery.) p.s most customers get their products in a day and always come back when we do the same promotion.
There is no doubt that our customer service is very best (we get 99.7% rating on eBay). 100% refund if products arrived broken etc.. However, we just don't get the come back customer nor the word of month referral. It seems like people are only here to get the things at the give-away price and they are not interested in getting your other products.
Did you do the same thing but works out? any other suggestions?
-
Thanks for your advise.
Good product descriptions: We can do an unique description for every phone cases we got but it will just be repeating the same meaning with different content. We can detail the outlook of the item and what its made out of but we might have to hire people to do this. (since in not very good in english writing). Do you think It is worth investing the money? Google will simply rank our products even if no one is linking to them?
Small videos: We always want to try making videos but cost around $3000 AUD to make one here in Australia. Where can we outsource this job cheap and getting good quality worth paying video?
-
I would like to share my take on this question. (inspired by something I read here at Moz.
the assumption is that the site gets minimal traffic per month (hundreds).
if you are only interested in generating more sales let's talk about flipping the funnel.
in my eyes it means taking the traffic you have and even with a very low number of sales create a unique and an extra-ordinary experience. wow your small number of clients, even break even or lose a little on those sales (consider this an SEO expense). make sure that your small number of visitors or buyers feel unique to the point of "falling in love" with you site. take them to a "night out" they will not forget. if you will succeed in wowing them and being unique many of them will share their expedience. that sharing will leave a foot print sniffed by Google and your site will get more traffic. you will create some more wowing. and this is the best way for real inbound marketing. no need to spam the net, let real visitors and buyers create the links for you. this should work in the long run
-
you just said it's competitive so you better start off page seo asap. You wont rank for spammed out niches like iphone cases if you dont start doing link building, unless its ultra long tail.
ecommerce onpage seo, you seem to know it already, just make sure you have some good content on your category pages, it's one of those things people forget.
-
Hi there, for an e-commerce website like yours, you can come up with unique product descriptions, you can include the user reviews, you can also include some content explaining the usage, features and functionality of the product. You can also come up with small videos about the product to be included on the product page. To put it simple, you can study sites like Amazon.com.
Only page titles and meta descriptions will not help here. You will need unique and useful content to be able to rank high in the search engines and it is not different for e-commerce websites. Hope that helps.
Best,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
What to do about unethical website company?
I am working on SEO for a dental client, and I was looking at the external links for the main competitor. I noticed that a very large number of links were coming from other dental websites. When I looked more closely, I found that all of these websites had been created by one particular company specializing in dental websites. This company had hidden a directory on each client website with links to all their other client's websites. Is this something that can be reported? Is there anything I can do about it? Now I understand why I can't reach the number of external links that some of these other sites have! There are also many links coming from an online bookmark manager. I'm guessing these are accounts set up just to generate external links. How can anyone compete with that?
Link Building | | Karen_110rpm0 -
Low Ranking Mystery
Hello fellow MOZzers..! I am fairly new to this community but have been working on my SEO skills for a while.. I have created over 20 websites for myself and various clients, and all of them are doing fairly well ranking n.1 for their targeted keywords... except 1 WEBSITE THAT IS BECOMING A ROYAL PAIN IN THE BUTT! The website is www.dancepartycentral.co.uk and this is why it's a mystery to me: The on-site SEO seems to be on point (getting an A on page-grader for desired keywords) "Dance Party" does not seem to be too much of a competitive keyword Many of the other competitors do not seem to have very professional websites (apart from 3 or 4) or that have as much targeted content for the relevant keywords I have over relevant 20 sites and industry directories for Entertainers that are linking to the site (even though not all of them are appearing on page crawls) Please keep in mind this site has been created using webs.com so I have little control over the coding I seem to only be getting a 6.5% TXT/HTML ratio even though the site is made up mostly of original content This business highly relies on organic SEO searches and as my site is not ranking in the top 50, it's become a bit of a head-scratcher for me.. if anyone is kind enough to help me shed some light on the problem and how I can resolve this, I would be eternally grateful! Many thanks Jessica
Link Building | | Social_Media_Mentors0 -
Any successes getting SEO/link vendors clean up Penguin-related problems they helped create?
Hi all, I'm wondering if anyone's been able to get link vendors help clean up Penguin-related problems that they helped create? I have a client who was sold years and years of AWFUL link building work from a major and prominent SEO vendor, that we are now battling to de-toxify. There are no legal grounds for us as the ToS was watertight and the client is ultimately responsible (if naive), but has anyone been successful in getting vendors to cooperate with cleanups on ethical grounds? What's the best way to play that with a major vendor, I'm assuming they wouldn't want to be outed. Cheers all, Matt
Link Building | | MattBarker2 -
Backlinks, how do you get them?
Recently, I listed our site on a few directory's which I deemed as not spammy and had good domain authority (competitors were using these). This was about 2 weeks ago and have not seen them come up as a backlink using open site explorer? I was wondering whether i'm missing something out here or does it take longer than 2 weeks to gain a backlink from a website? Thanks in advance.
Link Building | | PeterAllen910 -
Getting links into forums
Hi guys Ive been try to get my links to my site in forums but when i post a comment , which includes a link,
Link Building | | Hardley
they are marked as spam. Can anyone suggest any techniques to getting links into forums?0 -
Charity / Donation - Website and SEO
I have a prospective client looking to do SEO- they are a charity and have a fixed one time budget. (The budget is surprisingly high) They are looking to have their site ranked for "charities in (our city)" and "dental charities" and any keyword variations. Adwords shows significant search volume and ranking difficulty is moderate per SEOmoz keyword difficulty tool. On page will be fairly simple and well handled, but am looking more towards the authority and link building. I am going to tackle 3 top quality directories, Yahoo, BOTW, and Business.com (as well as DMOZ but i've never had luck). But was wondering if there were any other nationally recognized sources that mozzers know about that would be a good place to start to get some links to the site. The organization is a clinic that provides free dental work to veterans. I have never handled SEO for a charity before, and my first instinct is that getting a link to the site will be much easier to get than if I ask them to give money to the foundation, so they would be glad to do it. Any other guidance would be appreciated. And I can give more details if necessary. Any other tips and insight would be appreciated. Thank you! Ian
Link Building | | itrogers0